Drive Satisfaction and Sales with Google Business Messaging

One of the most impactful—and often overlooked—tools in customer service is Google Business Messages. Google business messaging gives your company the power to take care of customers on their terms.

The result: You foster greater trust and close more sales.

Before we dig into the benefits of using Google Business Messages, let’s back up and review how it works.

What is Google Business Messages, and how does it work?

Google Business Messages is a conversational customer service chat feature that lets you connect with customers in a variety of different channels—starting with Google. Current and potential customers can ask your company questions in real-time directly from Google Search, Google Maps, your Google Business Profile, and even your company’s website.

There are two options for using Google business messaging:

  1. Turn on your business messages chat function directly through your Google Business Profile. This option gives you basic chat capabilities. You can set up an automatic welcome message, but you’ll have to enable notifications and respond manually to each customer inquiry.
  2. Use Google business messaging API to connect via a third-party app, like Quiq. This option comes with more features and functionality, allowing you to switch back and forth between virtual and live customer service agents depending on what your customers need.

3 reasons to implement Google Business Messages.

Great customer connections start with genuine communication. Messaging platforms let you engage with the people you serve in a convenient, casual way.

And Google Business Messages takes those connections to the next level, offering your company powerful messaging capabilities on a grander scale.

Here are three reasons to adopt Google messages:

1. Raise customer satisfaction.

In an increasingly digital, asynchronous world, it’s not enough for your company to be available only through phone and email. You have to cater to customers in the places they spend their time—then communicate in the mode they like best.

For most consumers, that means instant messaging on a mobile device.

Google Business Messages gives your customers an effortless way to ask questions, grab basic business information, and connect one-on-one with your customer support agents for personalized help. Plus, with messaging, customers get a written record of information from your company that they can revisit at their convenience.

When customers have a positive experience with your company, they’re more likely to come back—and recommend you to their friends and family.

2. Capitalize on Google searches.

Google is where (almost) every search starts. Over 92% of online searches happen on Google, and a whopping 96% of those occur on mobile devices. Simply put, Google is where people live when they’re online—and where they get the majority of information about the products and services they’re interested in.

As a company, you can capitalize on the status quo by incorporating Google Business Messages into your customer engagement strategy. When you make your company even more accessible on Google’s pages, you can reach customers—old and new—with minimal effort and maximum return.

Give customers easily visible, one-click access to your customer support team, and they’ll come away with knowledge at their fingertips.

3. Drive revenue and sales.

Google Business Messages isn’t just a conversational tool—it’s also a sales opportunity. A Facebook report found that 65% of people are more likely to shop from a business they can chat with.

At the most basic level, you can program your virtual customer service agents to offer helpful information and solve problems, but you can also use business messages to go above and beyond for customers.

Personalization takes the shopping experience to the next level.

Accenture found that 91% of consumers are more likely to shop with brands that recognize them, remember them, and provide personal recommendations. By providing thoughtful product recommendations and guiding customers through the purchasing process, you can convert leads and score more sales.

How to ramp up revenue using Google Business Messages.

Try the following tactics to get more out of Google Business Messages—not just with customer enjoyment, but sales too.

1. Introduce customers to products they love, then entice them to buy.

When customers use Google Business Messages to start a conversation with your business, chances are they’re already interested in your company. But you can turn that interest into a sale—or even repeat sales—by deepening their understanding of your products and the value they offer.

After all, searching through pages of products on a website can be overwhelming, even with excellent navigation tools and filters. And scouring a website for FAQs can be tedious. On a messaging platform, though, customers just have to share a few details, and your customer service agents can take over the conversation from there.

Here are just some of the ways you can entice customers to buy using Google’s business messaging:

  • Answer product questions: Remove friction from the buying process early on.
  • Share product photos, catalogs, and carousels: Give customers new items and options to explore and get excited by.
  • Link blog posts and video tutorials: Build trust with customers by providing extra information, like ideas for incorporating a product into your life or instructions on how to use it for maximum effectiveness.
  • Provide personalized recommendations: Help customers get closer to what they need with tailored suggestions that account for their unique concerns and motivations.
  • Direct customers to sales reps: Connect customers who need more in-depth information or product explanations to your knowledgeable sales reps.
  • Share promo codes: Incentivize customers to take action by dropping a promo code or discount inside the conversation as a thank you.
  • Accept orders and add items to check out: Make it easy for customers to wrap up their shopping experience and press purchase.

2. Give your customer support team more time to create positive interactions with customers.

With Google business messaging API, your customer support team can spend less time addressing minor concerns and more time building bonds.

How?

By taking advantage of AI-powered chats. In Google messages, you can create an automated list of FAQs to send to curious customers so they have accessible information about store hours, online orders, refunds, shipping timelines, and delivery statuses.

When you program virtual customer service agents to address common customer inquiries, your support agents are freed up to focus on high-value conversations. These types of conversations happen when individual customers need help finding specific products, checking out, or handling returns. In those situations, your customers want attentive, personalized assistance—and fast—from a friendly person who’s easy to talk to.

Turning high-value conversations into positive interactions is key to closing sales and keeping customers happy.

3. Uplevel your brand and image by following messaging platform best practices.

Paying attention to the details when messaging can improve your brand reputation and differentiate your company from the competition.

Like any platform, there are strategic ways to make the most of Google Business Messages—and there are easy mistakes to make. You’ll create stronger customer connections and maximize your sales opportunities by following a few best practices.

Here are some to keep in mind:

  • Create an automated welcome message: Invite customers in by greeting them warmly and letting them know you’re available to help.
  • Reply fast: Speed is everything on a messaging platform. Take the time to set up a wide variety of automation that get customers the answers and information they need fast.
  • Be conversational: Use a relaxed and approachable tone in your conversations. Little things—like saying thank you or apologizing for an issue—go a long way toward building trust with customers.
  • Use visuals: Supplement your answers and directions with visual aids. Send product photos and videos, or use screenshots to help customers figure out where to go on your website.
  • Simplify the chat: Use rich messaging features like quick reply chips and typing indicators to expedite the conversation. These and other RCS features reduce the legwork for your customers.

It’s also a good idea to regularly review your Google Business Messages analytics to find out what’s working and where you can make improvements.

If the data shows that a majority of customers drop out of the chat after a few questions, for example, you could try rephrasing the questions, switching their order, or leading with different information.

Or maybe your analytics reveal that customers tend to ask the same easily answerable questions at the top of the chat. In that case, try updating your automated FAQs or opening the chat with quick reply chips that address the common questions.

Even minor adjustments have the potential to make a big impact on customer satisfaction.

Drive sales with Google Business Messages.

Google Business Messages helps you accomplish two separate but connected business goals: delight customers and drive sales.

Not only do business messages make it easier for customers to reach you, but it also makes it easier for you to cater to those customers. Dynamic messaging features and thoughtful automation give your customer service agents more tools and time to do what they do best.

When you partner with Quiq, we’ll help you set up and optimize your Google messaging platform, so you get the results you want.

Comparing Live Chat and Chatbots

How often do you interact with brands online? In-person?

Brand interactions now happen online more often than they do in-person. Salesforce projected that in 2022, 61% of company interactions would be online, and only 39% would be in person. That number has been steadily increasing since 2020.

With more people spending more time in front of their screens (whether mobile or desktop), customers need a convenient place to connect with your business.

And your website is a good place to start.

Live chat (also known as web chat) is the simplest way to connect with your customers online. It usually involves a chat feature that lives on your website where customers can instantly start a real-time conversation.

So, where do chatbots come into play? We get it—with all the jargon thrown around, it can get confusing. (What happened to the days of customer service by phone or email, right?) While live chat is the method of communication, chatbots are the ones doing the communication.

Let us explain.

Say you need to contact an e-commerce company to return an ill-fitting shirt. (Too long, too tight, too orange…whatever the case may be.) Even though it’s a simple transaction, you still need to request a return label. So you go to their website, open the live chat box and type in your request.

You’ll likely get a chatbot responding to your inquiry and helping you through the process.

Chatbots, like the AI-powered ones we implement for our customers, often stand in for live agents when interacting with customers.

But it’s not as simple as implementing live chat, finding a low-fidelity bot, and putting it to work. It takes careful planning and, above all, a fierce customer-first approach to successfully implement a chatbot strategy.

Continue reading as we compare live chat to chatbots, when to use each of them (or both), and how to navigate the customer service experience.

Why live chat is a must.

Where phones used to be the easiest and fastest way for customers to reach you, live chat is quickly replacing it. Live chat is a communication channel where customers can get immediate answers to their questions.

Now, 42% of customers prefer online chat (another name for live chat in this instance) over other communication methods, according to Salesforce’s State of the Connected Customers Report.

Compared to other forms of customer service, live chat frequently performs better, with faster response times, higher CSAT scores, and quicker resolutions.

Plus, your customers are more likely to return to a website that offers live chat, according to 63% of respondents, reports SaaSworthy.

Why should you use chatbots for customer service?

Customer expectations are increasing. While at the same time, your customer service team is asked to do more with less. Something has to give. Or does it?

Chatbots build a bridge between your stellar customer service team and your customers. When comparing live chat and chatbots, don’t think of them as adversaries. Chatbots aren’t replacement tools for human interaction but merely extensions of your customer service team.

  • Here are just a few things chatbots can do:
  • Answer customer questions.
  • Troubleshoot common problems.
  • Gather customer information.
  • Determine the department to route customers to.
  • Move customers into an agent’s queue across channels.

In fact, 48% of U.S. customers believe AI should make life easier, according to Zendesk’s CX Trends Report. For people ages 25–39, that number jumps up to 80%.

How to make your chatbot stand out using live chat.

The biggest problems you’ll face when implementing a chatbot strategy for customer service are perceptions and expectations.

On one side of the spectrum, many people have high expectations for AI. Pop culture has skewed public perception, making them think AI can do nearly anything seamlessly without much work on their part.

On the other side, some people simply hear (or see) the word “bot” and dismiss it as stupid and useless. (Probably from previous bad experiences with low-end, faulty bots.)

There’s currently a long way to go before AI-powered chatbots meet customer expectations. Here are a few ways AI chatbots are failing customers—and how you can use this information to make your customer service stand out.

Accuracy is everything.

The stat: 47% of consumers report not getting accurate answers, according to Zendesk.

As an extension of your customer service team, customers need to be able to trust the information they get from your chatbot. Customers who don’t trust your chatbot quickly lose faith in your business.

While we like to think that AI is infinitely intelligent, chatbots are only as good as the information you feed them. Just like you have to spend time straining your customer service agents, you need to spend time inputting information, writing scripts, and QA-ing your chatbot.

How to fix it: Ensure your chatbots have access to all the information your customer service agents do, including product databases and customer data.

Speed still matters—even if your agents’ time isn’t at stake.

The stat: 56% of customers say it takes too long for the bot to recognize it can’t help solve their issues.

It’s like listening to the five-minute interactive voice response (IVR) menu before realizing you need to talk to a representative. Forcing customers to answer too many questions or go through too many routing menus is an easy way to frustrate them. Especially when 48% of surveyed consumers in the U.S. believe chatbots should save time when contacting a company.

How to fix it: While it’s a good practice to use chatbots to collect information before connecting with a live agent, keep them as few as possible.

Also, consider measuring chatbot performance, much like you would a live agent. Are they resolving issues quickly? Are they able to solve problems with just one interaction? That way, you can identify weak spots and continue improving.

Don’t make customers repeat themselves, ever.

The stat: 44% of customers say the most frustrating thing about working with a chatbot is when they have to start all over again with a human agent.

We know customers hate to repeat themselves. It’s one of the things they hope AI-enabled bots can prevent. According to Zendesk, 49% of surveyed consumers believe AI should keep people from having to repeat themselves.

How to fix it: When combining live chat and chatbots, make the handoff from bot to agent seamless. Use the information collected by the bots to auto-populate your conversational platform and give agents access to the conversation so they don’t miss anything.

Be transparent and give them a choice.

The stat: 44% get frustrated that they don’t have a choice between speaking with a human or a bot at the beginning of a conversation.

Think about IVR systems. They (almost) always give you an option to connect directly with a live representative, and it’s easy to tell when you’re talking to a live agent.

But it’s not as easy to identify over live chat, and customers can feel deceived when they think they’re reaching out to a person. And when they’re having a hard time explaining their issue, walking through it with a bot can just add to their frustrations.

How to fix it: Name your bot, and have them introduce itself as a robotic assistant. Include an option to connect directly with a live agent (when available) in that welcome message. While you want to encourage customers to interact with your bot in order to reduce the burden on your live agents, you don’t want to force them. Give them a choice.

Infuse bots with brand personality.

The stat: 47% of surveyed consumers believe AI should improve customer service quality.

Admittedly, you’re battling a perception when introducing chatbots into your customer experience. When customers hear “chatbot,” they immediately think of robotic, monotone voices. For web conversations, that translates to personality-less text or poor attempts to sound “human” that end up sounding… fake.

The easiest fix is to create a chatbot experience that matches your brand’s personality, whether that’s enthusiastic, fun, empathetic, or straightforward.

Our client Daily Harvest, a popular meal kit delivery service, knew they needed to create a chatbot to help alleviate their overburdened customer service team. But they wanted to ensure customers got the same excellent customer experience the brand has become known for. They partnered with Quiq to build a custom AI chatbot that not only solved common customer issues but could also interpret customers’ language and syntax, their food preferences, and more.

They ended up with Sage, Daily Harvest’s digital care guide. Besides reducing call volume by 60% (a huge win in its own right), they optimized the customer experience and improved their already extraordinarily high CSAT rate.

Read more about Sage and Daily Harvest here >

Make live agents and chatbots part of the same team.

With the right planning (and the right partner), chatbots and live agents can work seamlessly together to serve your customers.

According to Zendesk, only 38% of businesses use both bots and human agents for live chat. That means there’s a big opportunity for improvement.

Since 83% of customers expect to connect with someone immediately when contacting a company, according to Salesforce, you need to pool your resources to meet (or exceed) customer expectations.

Start crafting your chatbot and live chat strategy by taking these preliminary steps:

  1. Collect customer issues by volume. What questions do you get the most?
  2. Organize them by complexity. Are they simple “where’s my order” questions, or do they take several steps and individual problem-solving?
  3. Identify which can be solved with bots or which needs a live agent.
  4. Figure out how bots and humans can work together to solve problems.

Don’t think of live agents and bots as working in silos. The best tactic is to use them both together at various times in the interaction.

Use a bot to collect information and troubleshoot problems upfront. Then, tap in a live agent when the problem gets complex. You can also pull in a bot at the end of the conversation to close out transactions, ask for feedback, or talk about the next steps.

Empower your customer service team to embrace chatbot interactions, and work in tandem to deliver the best customer experience.

Leverage live chat and chatbots with Quiq.

Quiq’s AI-powered chatbots work just like your live agents. With our Conversational Platform, you can combine native Quiq customer service chatbots, bots developed in third-party frameworks, and human agents any way you like.

The question is no longer if you should choose between live chat or chatbots, but how you can use both to deliver the ultimate customer experience.

How to Elevate Your E-Commerce with Web Chat Software

There are a lot of moving parts to your e-commerce strategy. Is web chat software one of them?

When customers visit your company’s e-commerce website, what happens? Your company has likely spent many hours thinking about the customer experience. No matter how good your UX designers and copywriters are, your site doesn’t replicate the one-to-one service you get from an in-person experience.

But web chat gets you pretty close.

Plus, customers love it. Customer satisfaction when interacting with agents over web chat is 73%, which is higher than both email and phone.

Dive into web chat software and explore how to integrate it into your e-commerce strategy.

How does web chat software work?

Web chat software, like Quiq, uses a widget to enable chat directly on your website. On the front end, customers see a chat icon they can click to reveal a chatbox to instantly connect with your customer service team. There, they can have a conversation with a live agent to get quick answers to their questions.

Alternatively, you can have chatbots automatically welcome guests to your website, ask if they have any questions, and or provide suggestions when customers have stalled.

What you see behind the scenes and on the backend will vary greatly depending on which platform you choose. Quiq’s robust features include visitor tracking, chat history, chat routing to live agents, sentiment analysis, chat continuation, and much more.

The benefits of web chat software.

Even though we’ve all gotten used to the online shopping experience, there’s still something missing: the human element. Web chat software can help your business connect with customers again, much like they do when they step into a brick-and-mortar store.

A human touch brings many benefits to the online shopping experience. Customers are more likely to make an emotional connection when they interact with a person over your website experience. Your live agent can help with sizing, suggest complementary products, and offer personalized advice that won’t make it into your web copy.

Plus, customers expect businesses to engage them in some way, even when they’re just browsing a website. According to Salesforce’s State of the Connected Customers Report, 59% of consumers expect a company to engage them proactively.

There are also a lot of business benefits on the backend to help your customer support agents and ultimately your bottom line.

With web chat, you can:

  • Connect with customers on their preferred channel
  • Build customer trust and loyalty
  • Answer customer questions 24/7
  • Lower call volumes by engaging proactively with customers
  • Collect relevant information with chat analytics
  • Increase conversions
  • Lower your cart abandonment rate
  • Improve customer satisfaction rates with quick resolutions

How to use web chat for e-commerce.

Your e-commerce strategy is thorough, but without web chat software to incorporate live customer conversations, it’s incomplete. Here are five ways to use web chat to meet your goals, along with tactics to help you get there.

Live-Chat-Software-Chatbot-Messaging-Window1. Prep your team for live chat.

Don’t just convert your team from emails and phone calls to live chat and expect everything to go smoothly. Live chat is a different beast, so you should prepare your team accordingly.

Here are some tips to help get them ready for live text conversations:

Decide on a conversation style: Voice conversations don’t always translate well to text. Sometimes it takes a little extra to convey a friendly demeanor. Share with your team how you want them to write to customers. Will they use exclamation points? Emojis? Text-shorthand? Decide how you want to sound and then give your team examples to help them translate it to chat conversations.

Provide quick access to answers: Your support agents need to be able to access information quickly to be able to share it with the customer. Ensure they have access to a knowledge base within the web chat software or within easy reach.

Give them the right tools: Find web chat software with robust features. For example, Quiq provides features like sentiment analysis and AI-powered text prediction to get fast answers to your customers’ questions. Also ensure your team is comfortable with the conversational tools you’re implementing before opening them up to customers.

2. Initiate conversations, selectively.

Ever walked into a brick-and-mortar store only to be scared away by an overanxious store clerk? No one wants to be the pushy salesperson. It’s the same when customers land on your website. You want them to know there’s someone available to help should they need it, but you can’t be too eager with your messages that you annoy them.

Either welcome a visitor to your website or jump in to help at a key crossroad. It’s best not to send multiple messages when the site visitor hasn’t engaged (other than to minimize the window).

3. Trigger conversations before customers bounce.

It’s perfectly fine to have a welcome message greeting your customers when they first land on your site, but you can also introduce chat messages at key points in your buyer journey.

If there’s a specific page or point in the shopping experience that always has your site visitors jumping ship, automatically trigger a welcome note or a simple “How can we help?” message.

Here are some tactics to think about employing:

On a product page: If your site visitors are stalling out on a product page, it’s possible there’s a question they need answered. Maybe they’re looking for more product specs, or they aren’t sure how to determine their sizing. Program a chatbot to ask if they have any questions after 20 seconds of page idling. You can have your chatbot answer the easier, more common questions, or connect them to a live agent should any complex queries come up.

Part of your website web chat plan should include chatbots. To see how you enhance your customer service workflows with AI-powered bots, click here.

At checkout: Do customers fill up their shopping cart and then stall at checkout? Send in a discount code through your chatbot to encourage a sale. A well-timed coupon can trigger a decision and give your customers a gentle nudge to purchase.

An FAQ page: When customers find your FAQ or contact page, they generally already have a question that needs answering. Be available for customers to ask more specific questions, or get immediate help.

4. Provide personalized upsell opportunities.

Amazon is notorious for attempting to upsell with its algorithms and not doing a very good job. (You buy one country album and you’ll forever see Willie Nelson memorabilia in your product suggestions.)

Customers crave personalization and help from your live agents. And businesses are far from meeting customer expectations. According to Salesforce, 47% of customers say businesses don’t use their personal information for their benefit. Using web chat software to proactively provide product suggestions to your customers can go a long way.

Personalizing your messages is made easier with a service like Quiq. Your live agents get insights into your website visitors’ behaviors and interests. Here are a few ways you can use these features to provide personalized upsell opportunities:

Track page views: Use their search history to get a better idea of their interests and what they’re looking for. If you find your customer is searching for living room furniture and select an armchair, pull matching coffee table or sofa suggestions.

Pick up where you left off: The buyer journey is peppered with interruptions—especially online. If your customer gets called away and returns later, you have their activity history to help them continue the conversation and pick up where they left off.

Provide specialized insights: Do you have several product categories that require different expertise? Pair specialized customer service agents to certain areas of your site. Chat routing ensures conversations are directed to the right agent or bot. That way, you can provide expert help for your customers depending on where they land on your site—and improve conversions as a result.

5. Collect customer feedback.

Collecting customer feedback at multiple points in the customer journey is crucial for business success. You can use chat in many different ways to ask customers for their candid feedback.

Here are a few of the ways you can introduce surveys to your customers through web chat.

Assess agent interactions: Probably the most natural way to ask for feedback is right after a customer has interacted with a live agent. The customer has already established they’re comfortable using the web chat feature, and it’s a great way to evaluate the web chat/live agent experience.

Collect emails for follow-up surveys: Ask customers who are communicating in the web chats to share their email for follow-up surveys. Then you can follow up with more general surveys, like Net Promoter Score® surveys.

Ask about the web experience: Use your web chat to capture a customer’s attention without being as intrusive as a pop-up. Ask about the web experience, offer a CES survey, or ask about general pain points in the buyer process.

What makes web chat with a conversational AI platform especially useful is your ability to ask survey questions and get responses directly within the chatbox. There’s no need to send your customers elsewhere, which would drastically reduce response rates.

Start more conversations with web chat software.

Adding web chat to your e-commerce strategy is a great way to start building customer relationships. Introduce web chat software to your business and bring the human connection.

4 Tips for Communicating Effectively With Customers Over Live Chat

Consumers want answers, and they want them right away. Slow customer service can result in lost opportunities for businesses across all industries. That’s why live chat is more popular among businesses and corporations than ever before. This fast, efficient communication method is a great way to address the questions and concerns of both new and long-standing customers. With the help of a few customer service live chat tips, it’s easy to improve consumer relationships and stay competitive in the industry.

Tips for Effective Live Chat Customer Service Messages

For consumers who have questions while deciding whether to buy a product or service, live chat is a quick and simple solution. With live chat customer service messages, consumers have their questions answered and decide on a course of action within minutes. Like any other part of a customer support strategy, it takes planning and precision to develop a successful live chat program. Here are a few live chat customer service tips that can help you communicate more quickly and effectively.

1. Keep a Conversational Tone

While the tone of a conversation may vary depending on the situation or customer, it’s important to be friendly and conversational. Excessive formal language can translate as boring, while a message filled with errors and too much slang may read as unprofessional. Although the occasional slang or emoji is acceptable in the right context, it’s best to communicate professionally during live messaging.

2. Write Short Messages

Consumers like quick, easy answers. They prefer replies that are short, sweet, and to the point. It’s easy to lose potential leads by offering answers that are too long and complex. Short messages are more digestible and easier to read, which makes them ideal for consumers who are in a hurry to find solutions.

3. Point to Relevant Materials

Additional resources and materials play an important role in allowing businesses to communicate with new customers. These materials can help answer questions, point consumers to other offerings, and even encourage them to buy more products. During live chat, it’s important to find ways to keep the conversation going so the consumer receives the support they need and walks away satisfied with their service. Pointing to relevant materials is a smart way to keep people engaged and asking questions.

4. Focus on Speed

Live chat is different from other types of messaging and communication because it all happens in one sitting. If a representative is too slow to respond, they could lose a lead within minutes. That’s why focusing on speed without sacrificing accuracy and quality is so important. Live chat features such as Quiq Replies offer standardized messages the agent can use with a simple keystroke to respond both quickly and consistently.

Greater speed during live chat can result in more leads, happier customers, and better profits. In some cases, chat bots also keep the conversation going by helping potential leads while representatives are unavailable.

Contact Quiq for More Live Chat Customer Service Tips

Live chat is a powerful strategy that can help any business attract more customers and build better customer loyalty. The key is to keep replies quick, short, and to the point while maintaining a positive tone. For more information about customer service live chat, contact us online today.

How to Use Live Web Chat to Increase Sales on Your Website

The transition to eCommerce has transformed the shopping experience. Whether people are looking to purchase electronics or other consumer goods, they expect to complete the entire transaction online.

When shoppers have questions about an online retailer’s products, they need an easy way to contact a representative. Live web chat enables agents to speak with consumers in their preferred mode of communication, right at the point of purchase. When you implement a website sales chat feature, you can improve your sales conversion rate, build customer loyalty, and alleviate friction at key points in the sales funnel.

Quiq is a business messaging customer engagement platform that helps eCommerce companies conduct productive conversations and get more sales for their online businesses. Learn more below about how companies use Quiq to improve the online shopping experience.

Have Personal Conversations That Engage Customers

Shopping online is convenient, but it can also feel impersonal. Live web chats enable online retailers to create a personal connection with each individual shopper. A customer engagement platform like Quiq enables agents to respond to customers in real-time, ensuring shoppers can get their questions answered at a moment’s notice. When consumers feel that a company’s employees truly care about their needs, they are more likely to make a purchase.

Sell and Troubleshoot Proactively

When shopping online, some consumers may navigate away from your website rather than ask for clarification or assistance. A website sales chat feature cannot increase sales or engagement if people don’t use it. With customer engagement software, representatives have the ability to start conversations proactively, prompting customers to engage even if they normally aren’t accustomed to. Live chat gives agents the ability to address purchasing issues and product-based questions before customers abandon their cart or leave the website altogether.

Integrate Conversations Across Channels

Today, people want to engage with eCommerce companies through the channels that are most convenient for them. To convert leads who prefer to communicate through both text and web chat, businesses need to integrate cross-channel conversations. This enables agents to not only respond to messages consistently and efficiently as customers switch devices, this also creates a seamless customer service experience for the customer by adapting to their preferences.

Use Chatbots to Achieve 24/7 Coverage

Today’s consumers shop at all times of the day, including after normal business hours. A customer engagement platform with integrated chatbots empowers eCommerce companies to serve consumers and increase sales around the clock. Allow chatbots to handle simple inquiries after-hours or reduce service volume for agents so they can focus on answering queries with the highest conversion potential.

Boost Sales With Quiq’s Conversational Customer Engagement Platform

Quiq’s robust customer engagement platform is packed with features to help eCommerce businesses boost sales and engage with shoppers more effectively. For consumers, Quiq’s software makes interacting with customer service simple and enjoyable. Behind the scenes, the software allows employees to:

  • Simultaneously engage with multiple customers across multiple channels
  • Preview what customers are typing to provide answers more quickly
  • View previous conversations to ensure the highest level of customer satisfaction
  • Work alongside bots to streamline customer service conversations

To discover how Quiq’s live chat software will increase online sales for your eCommerce business, request a demo today.

5 Tips To Enhance eCommerce Customer Service

For many consumers, purchasing a product is about more than just the product itself. Consumer demands continually grow as they prefer faster and higher quality customer service from brands. That’s why many businesses today are choosing to implement a more effective online customer service experience strategy. eCommerce businesses are ramping up their digital customer service to make sure their customers keep coming back to them instead of exploring other options.

How to Improve Your eCommerce Customer Service Strategy

Online shoppers want instant replies and easy answers. eTailers that are catering to their customers in these ways will benefit from consistently refining their service, sales, and marketing communication strategies. Five common ways to improve eCommerce customer service include the use of the following communication channels and automation.

1. Text Messaging

Text messaging for customer service is fast and convenient making it easy for eCommerce companies to connect with consumers to assist in shopping cart conversions and follow-up with pertinent order information. This shopper-friendly channel allows consumers to be on-the-go, and in this busy world, text messaging has become the channel of choice for receiving information, solving problems, and answering urgent questions.

Consumers prefer text messaging because they are able to start the messaging conversation while on a mobile eCommerce site and finish them at their convenience while moving about in their normal life. Imagine an online shopper sending a message to a brand requesting help getting the details of their online shopping cart correct, but then needing to get on with their busy day.  The agent could build and confirm the order and send a link back to the consumer via SMS.  The consumer can then click the link that would send them to a secure mobile web page where they can confirm the contents of their shopping cart and complete the purchase securely.  

An asynchronous conversation like this allows for eCommerce businesses to move at the speed and cadence of their customers, making for better customer experiences and more modern shopping experiences.

2. Web Chat

When it comes to eCommerce and enabling customers with a fast and easy way to get in touch, web chat is the most obvious choice. Customers on your website may have a multitude of options for finding answers, like an FAQ page, sending an email, or calling, but none help customers as fast as the omnipresent option of web chat, typically presented in the lower right corner of your website. 

Online shoppers expect fast answers when they are adding items to their shopping cart or in the process of completing a purchase, similar to when they are shopping in-store.  Without web chat, customers may save their purchase for another day, or find what they are looking for elsewhere altogether. This is why the messaging channel is a critical part of any eCommerce website to ensure customers find what they are looking for and are being helped at every point in the customer journey, from product recommendations to purchase confirmations, and being available for any follow-up questions.  Never miss a chance to answer customer questions or assist in a sale.

3. Social Media Messaging

The market for customer conversations has grown beyond websites and call centers to include social media platforms, which is why more than 90% of businesses today have some form of social media presence. Consumers have not limited themselves to engaging with and conversing about brands to only in-person interactions and are now expressing themselves in more amplified ways across platforms like Facebook and Twitter.

eCommerce companies can engage with their customers across these social media platforms to build advocacy and highlight their brand in the broader marketplace.  These platforms offer more opportunities to connect with consumers in direct messages to answer questions and be a part of the conversation. Consumers are becoming increasingly agnostic to where they expect brands to provide support, and social media is an example of where conversations are happening and where brands need to ensure they are part of them.

4. Outbound Messaging

Online retailers reap huge rewards by keeping their customers in-the-know.  A prime example is regarding order status. Customers feel better when they know what to expect, like if their package may be late or even to hear it’s arriving early.  Never miss an opportunity to delight customers.

Outbound text messaging is an incredibly effective way to communicate with consumers, particularly if you consider they are reading texts at a rate of 98%. With this much attention being paid to text messages, it becomes an great opportunity to entice them with upcoming specials or promotional codes.

The best solutions don’t stop at just sending outbound messages.  Businesses should also enable 2-way conversations so consumers can respond and have agents or bots standing by to help answer any questions.

5. Chatbots

Retailers and eCommerce companies are increasingly leaning on the efficiency and cost savings that chatbots provide.  Chatbots are always available to answer pre- or post-sales questions, assist shoppers with their selections, provide order and shipping information, and answer common questions.  

Chatbots are truly revolutionizing eCommerce to encourage more sales and are becoming a key part of customer service strategies to improve customer satisfaction. Research indicates that the chatbot market will grow to 9.4 billion by 2024 at a growth rate of almost 30%, which means it’s predicted to become mainstream in the coming years.

Chatbots are increasingly important for companies with high volumes of traffic to be able to deflect questions that can be answered with an automated response, to resolve issues more quickly. This is critical in assisting agents and routing the most high-value conversations from consumers for extra-special customer care.

Contact Us for a Demo

You can improve eCommerce customer service for your business in a number of ways, from implementing business messaging software to including automation with bots into your customer service strategy. Whatever your company’s goals, Quiq is here to help you find the ultimate online customer service solution. Contact us today to request a demo.

Is Live Web Chat Effective?

In this consumer-driven, fast-paced market, customers want answers, and they want them now. Why make your consumers wait for information when you can connect with them immediately?

Live web chat is a popular form of communication for service and sales because both brands and consumers are comfortable using it. Live web chat enables communication that is easy and convenient, unlike phone calls and emails.  The benefits of online customer service for both businesses and consumers are plenty and its effectiveness can be seen in falling costs and rising customer satisfaction.

An Industry-Wide Transition

Live web chat has been around for at least 20 years, but many businesses are just starting to enable this channel. It continues to gain traction as companies search for ways to enhance their customer service. It’s used throughout a wide range of industries, such as retail, consumer goods, consumer electronics, online services, travel and hospitality, financial services, and more.

People are apt to engage when they are on your website and they have an immediate need. Web chat enables customer service agents to answer questions, provide support, and help guide customers to complete purchases online quickly. 

Companies that enable chatbots, as well as human agents, as part of their live web chat strategy are able to manage an even higher number of customer inquiries. Companies like Brinks Home Security have enabled multiple purpose-built chatbots that route customers to the most appropriate queue or agent, automate the referral process, and even boosts conversions of promotional offers.

When it comes to your website, this becomes a critical way to make yourself available to more customers and for consumers to be able to get the help they need at the time when they are actively engaging with your brand.

During times of crisis, it’s imperative to reframe your metrics and to look far beyond the number of customers an agent helps within a certain time frame. Agents need to be empathetic and that may lengthen interaction times. Consider focusing more on customer satisfaction.

The article is just one example of how companies can use effective digital strategies to weather the coronavirus storm and prepare for whatever the future may hold.  Download the full report on the Quiq website. 

What the Statistics Say

How do you measure the success of live chat? To start, statistics have indicated that about 73% of customers who use live chat feel satisfied after their conversation. This is a massive number, especially when you compare it to 61% of customers over email and just 44% over the telephone.

Better customer satisfaction ultimately turns into higher customer conversion rates and more positive reviews, and becomes a larger contributing factor to business success over time. It is easy to understand why live chat increases customer satisfaction rates when your customers know they can get the convenience of service at their fingertips rather than waiting on hold or sending an email and waiting for a response.  The immediacy of live chat is the more modern way customers get answers and complete transactions.

What Are the Benefits of Live Chat?

Customer service effectiveness can be measured by changes in consumer satisfaction and conversion rates. Live chat is a boon to both customers and agents because it offers both sides a more frictionless way to engage. Some of the benefits of live web chat are that it:

  • Saves abandonment and money: Did you know that 53% of online shoppers are more likely to go somewhere else if they can’t quickly find answers to their questions? Live chat will give you the versatility to respond to leads at the moment when they are actively engaged on your website.  Helping customers when they are most engaged with your site reduces the chance they will go somewhere else. 
  • Improves brand image: By using live chat, you can increase the number of people who buy your products or services, while establishing a stronger reputation. Live chat is an open door to consumers who want to engage with your brand. Brands that make themselves available more often to their customers will reap the rewards of customers who feel that their time and attention are valued by your brand, earning their repeat business and referrals.
  • Builds long-lasting customer relationships: Businesses ready to answer their customer’s questions quickly and in a friendly way begin to create a lasting bond built on trust and respect. According to 2015 statistics, 73% of consumers agree that the most critical part of good customer service is the company’s willingness to engage and show that they care. A little TLC can go a long way!

Reach out Now to Reap the Benefits of Online Customer Service

No matter what industry you work in, live web chat can have a major influence on your business’s success. Get in touch with us today to learn more about how Quiq can help enhance your customer service. You can also reach out to request a demo and see for yourself!

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Top 6 Digital Customer Service Messaging Channels in 2020

The number of unique business communication channels has grown significantly and continues to expand (what seems like every day). We’ve listed the 6 most common ways customers prefer to message with businesses. 

It may seem overwhelming to decide which customer interaction channels to use but it should be known that getting started is easy. Whether your business is interested in opening up several messaging channels, or just one, communicating with customers over messaging can be a breeze. Here are our top picks for digital customer service communication channels in 2020.

1. SMS/Text Messaging

The number one channel today, by far, is SMS/text messaging. The difference between how consumers view and respond to email vs text is night and day. Consumers are conditioned to ignore an email with an irrelevant, salesy headline, but they are accustomed to reading every text message that is sent to their mobile phone. This makes conducting customer service and sales over text a reliable method for businesses. Business text messaging benefits from high open rates and fast average response times, which is a significant advantage over traditional emails.

2. Web Chat

Web chat allows users to connect with agents or custom chatbots directly from your website. It is critical for many businesses to deliver round-the-clock support and address specific questions users are having with online purchases, before they go somewhere else. Web chat should be a critical component to ensuring your business is available to accommodate whichever customer communication channels are preferred when conducting research or making a purchase.

3. Apple Business Chat

Apple devices allow customers to contact businesses through the Messages app native to Apple iPhones, iPads, or Macbooks. These conversations offer richer messaging experiences customers have come to expect. Consumers can initiate the conversation in all the places they are familiar with on their devices from listings in Safari, on Maps, or by asking Siri. An added benefit to richer customer conversations is customers are able to use integrated functions like Apple Pay, where businesses can provide secure purchasing options directly from within the messaging window.

4. Google’s Business Messages

Google’s Business Messages allows businesses to send visually compelling messages, making conversations come alive with a more interactive and dynamic messaging experience. Business Messages can help consumers schedule appointment times, complete transactions, receive real-time updates and notifications, and complete product reviews. Plus, it’s compatible across all Android-enabled devices so your business doesn’t have to worry about creating different integrated experiences.

5. Facebook Messenger

According to Facebook, over 20 billion messages are exchanged over Messenger between consumers and businesses each month, signaling high engagement. Facebook Messenger provides a private channel for customers to contact businesses directly (as opposed to public comments). Displaying the coveted “Very Responsive Badge” on your business page will reassure customers they can get the support they need at a moments notice. Messenger is a rich media platform that supports image and video exchange, chatbot implementation, and lead generation templates, offering plenty of flexibility and personalization to service customers.

6. Twitter Direct Messages

Twitter’s popularity makes it another valuable customer interaction channel for wide-ranging demographics. In addition to a private conversation channel, Twitter can link from tweets to Direct Messages, establish custom welcome messages, and collect feedback on the customer experience.

Connect With Your Customers Effectively

In this list of channels for customer care and conversations, it may seem there is no shortage of ways for customers to be able to message you.  As we stated from the beginning, while enabling every available messaging channel shouldn’t be the goal, it is easy for businesses to explore new customer communication channels with the help of a business messaging platform. These platforms allow customer service agents to manage customer conversations all in one place. By enabling agents and customers to connect across multiple messaging channels, your business is encouraging convenience, engagement, and efficiency – for both the customer and your customer service team.

To manage this process smoothly, Quiq provides a multi-channel approach to unify your messaging channels and monitor success. Our platform integrates seamlessly with today’s digital customer service channels, and its many features provide valuable, personalized connections with your customers. Schedule a live demo to see the platform in action today.

5 Tips to Transform Your Customer Service in 2020

As consumers continue to spend more time at home, maintaining an effective online customer service presence is becoming more necessary than ever for businesses. Today’s customers have a lot of questions and expect a fast, first-class experience and personalized answers. Agents who aren’t using modern digital channels like SMS/text, web chat, and social direct messaging or leveraging the power of chatbots will struggle to keep up with multiple requests.

It’s not by chance that smart communication technology exists that can improve your customer service and provide greater convenience for your company and your customers. This list highlights the top customer experience trends for 2020 and how businesses are modernizing and improving customer service.

1. Offload Expensive Phone Calls to Messaging

It takes significant time and resources for a human agent to answer calls. As talented as humans are at multitasking, it’s impossible to juggle multiple, simultaneous phone calls. By offering options for text and live chat on your website, your business gives a caller the option to switch to a digital channel and engage with an agent immediately instead of waiting on hold.

Both messaging channels allow customers to respond to the message at their convenience. The end result is a more seamless experience for the customer when their needs aren’t put on hold.

2. Utilize Chatbots

Chatbots are automated programs that deliver information in a conversational way, like a human agent. Unlike a human agent, chatbots can handle countless requests simultaneously with almost instantaneous response times.

Chatbots can step in for agents experiencing over-crowded queues and quickly resolve basic requests — like scheduling appointments, collecting feedback, troubleshooting an issue, or answering the age-old question: “What is my order status?” But don’t think chatbots are simply used in place of human agents. Think of it as chatbots alongside human agents.  

It’s true, chatbots, in many cases, can resolve customer inquiries without the intervention of a human agent but chatbots can be introduced at any point in the conversation to augment the work done by humans. For example, a chatbot could greet customers and collect important information prior to handing the conversation over to a human agent. 

In another scenario, the human agent could transfer a conversation to a bot to collect information in the middle or end of a conversation. Once the bot has completed collecting information, the conversation is transferred back to the human agent. Bots can quickly handle the routine and repetitive tasks, like collecting order information, freeing up human sales, and service resources to focus on the more high-value tasks.

3. Transform Messages to the Richest Format

The easiest way to modernize your customer service to keep up with customer expectations is to send messages that match the sophisticated digital experiences they’re familiar with (think emojis, videos, photos, and memes). With rich communication services, businesses are able to send rich messages (cards, carousels, suggested replies) that exemplify the brand across all of the supported channels in the more modern ways customers are already using today, with their family and friends.

4. Adopt Mobile Messaging & On-Demand Service

The majority of Americans own a smartphone and carry around the capabilities to research, shop, and purchase products wherever they go. Optimize your website for mobile viewing so the answers customers want are just a tap away. With mobile messaging and on-demand, real-time service, contact with a representative from your company is immediate through text rather than dialing a number.

5. Implement Live Web Chat

Live chat is already a popular alternative to traditional calls, evidenced by expanding presence in business plans and rising satisfaction rates among customers who use it. In the same way your website is live 24/7, your customers expect agents to always be available. On-demand agents solve the challenge of your business’s schedule having to align with your customer’s. For organizations that do not have agents around the world in different time zones, a reliable chatbot offers around-the-clock messaging.

Use Quiq to Improve Customer Experience

Creating informative and adaptive communication is simple with Quiq messaging services. To learn more, contact us or schedule a live demo today.

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