For businesses, the capabilities associated with using a rich messaging solution make it better and easier as well. Agents and managers can design their own rich messages, which can then be shared across their teams. This allows the team to gain efficiencies in responding to customers with effective and proven messages.
Best of all, Google RBM is another channel that fits seamlessly alongside all other messaging channels, allowing employees to focus on communicating with customers effectively without worrying about the peculiarities of each channel. Save the technical stuff for the technology, and the business can focus on delivering richer customer experiences.