About Lauren Winder

Lauren Winder is an accomplished writer, editor, and content strategist. She holds a BA in English Literature from UC Berkeley and is based in Eugene, Oregon.

LLMs For the Enterprise: How to Protect Brand Safety While Building Your Brand Persona

It’s long been clear that advances in artificial intelligence change how businesses operate. Wheth...

Before You Develop a Mobile App For Your Business—Read This

Remember when every business was coming out with an app? Your favorite clothing brand, that big reta...

Prompt Engineering: What Is It—And How Can You Use It To Get The Most Out Of AI?

Think back to your school days. You come into class only to discover a timed writing assignment on t...

Agent Efficiency: How to Collect Better Metrics

Your contact center experience has a direct impact on your bottom line. A positive customer experien...

How To Be The Leader Of Personalized CX In Your Industry

Customer expectations are evolving alongside AI technology, at an unprecedented pace. People are mor...

The Rise of Conversational AI: Why Businesses Are Embracing It

Movies may have twisted our expectations of artificial intelligence—either giving us extremely hig...

10 Benefits of Business Messaging for Customer Service

You send messages to your friends, family, and coworkers—so why not your customers? Just the id...

Does Your Chatbot Sound Robotic? 7 Ways to Fix It

Does your chatbot sound like a robot? Okay, chatbot...

How Do You Balance Privacy with Personalization?

Consumers’ default expectations include personalized service when...

Customer Service in the Travel Industry: How to Do More with Less

Doing more with less is nothing new for the travel industry. It’s been tough out there for the las...

7 Ways AI Chatbots Improve Customer Service

If you’ve been using business messaging for a while, you know easy and convenient it is for your c...

11 Ways to Navigate High Call Volumes

There are some high call volume spikes you can prepare for—like the holidays or a new product laun...

Business Text Messaging Statistics You Need to Know

It’s 1995. A new company named eBay just launched, along with a new media format called a DVD. The...

5 Tips for Delivering Exceptional Real-Time Support to Customers

How often do you talk to your customers in real-time? Playing email tag or seeing customer comments...

6 Tips to Build Your Customer Referral Program

Do you have a customer referral program yet? If you don’t, you’re missing out. Long before th...

Cart Abandonment Skyrocketing? Try Live Chat

You see it all the time. You’ve probably done it yourself. It’s one of the highest abandonment r...

5 Tips for Retailers to Reduce Call Volume

It’s peak busy season in the retail industry, but we all know what comes after the holidays. Retur...

How Messaging Delivers a Modern Customer Experience

Customer service has moved from call centers to contact centers—and they’ve gone next-gen. Techn...