What Messaging and Chatbots Can Do For Your Business

Messaging and chatbots impact on customer service have become the super hero combo where it’s sometimes hard to tell which one is the sidekick because they are both so powerful. Messaging provides the channels that make it possible for you to have more efficient engagement with customers over SMS/Text, web chat, and social, while chatbots help you to automate those conversations. 

Chatbots should be easy to build, behave in a way that is natural for customers, and should go across your digital channels. Or at least, that’s the way we think they should be. That’s why Quiq made it easy to build and deploy bots that can be tied to one or multiple messaging channels. We want bots to blend seamlessly in with agents, third-party bots, and other systems within your organization. But we’ll get to that later.

In this post, we’ll take you through some real-world examples from companies who have easily taken their customer engagement to a whole new level with a surprisingly fast implementation of messaging and bots

Messaging + Bots – Team Work Makes the Dream Work

Implementing chatbots with messaging has become the defacto strategy for leaders who seek the holy grail of more efficiency and reduced costs, along with a higher level of service to their customers. Without a doubt, it’s paying dividends. From sales to service and all points in between, companies like Stio, Brinks Security, Club Med, and Office Depot are discovering new use cases to streamline their workflow and save “hu”man hours.

Let’s take a look at the outdoor apparel company, Stio. Like most retailers, this direct-to-consumer company counts on 4th quarter holiday revenue to take the year into the black. Hence the importance and origin story for Black Friday.

With the holidays on the horizon, Stio’s Customer Service Manager, Kim Essensa, turned on web chat and felt an immediate relief from the decrease in calls to their contact center. Past experience had taught Kim that text messaging with Quiq was the next logical step. 

Stio implemented web chat with Quiq in October of 2018 and turned on text messaging after the holidays. They immediately realized a 9% decrease in calls. Now, agents handle inbound messages from SMS, web chat, and Facebook ,all within Quiq’s unified workspace. Questions, which are usually about their catalogs or orders, such as shipping status or price adjustments, are handled faster with asynchronous messaging. 

In 2019, Stio took another step toward more efficient operations by combining messaging and chatbots in their business. The company, which drops over 1 million catalogs a year, receives calls into their contact center from customers asking to be removed from the physical mailer because they’d rather shop online. Prior to implementing a bot, agents would take those calls one-by-one or the customer would have to leave a voicemail for the agent to handle during work hours . Now, Stio’s bot handles the entire catalog cancellation interaction, saving over 80 agent hours in the first two weeks of implementing bots – that is one full headcount!

Improved conversation quality and scalability?

Synergy – remember that word. If there was ever a time to use it to describe two things working together to achieve an outcome greater than the individual efforts, it would be that time. Brinks Home Security saw the advantages of chatbots with messaging to streamline their busy contact center and to grow their business. 

Brinks turned on Quiq Messaging in January of 2018. Brinks’ customers readily embraced the new channel for everything troubleshooting a major issue with their security system, to billing, or to just replacing batteries in their hardware. By adding the messaging channel, Brinks has seen a 14 percentage point improvement in customer satisfaction, increased agent effectiveness, improvements to the bottom line, and a more engaged customer experience.

With nearly 20% of calls moving from the phone to the messaging channel, Brinks has realized significant cost savings. With messaging, agents handle anywhere from 4-6 conversations at a time, as opposed to a 1-to-1 phone conversation. 

Now, Brinks is using both messaging and bots to grow their customer base. When a customer returns a satisfaction survey that is positive, they receive a text message inviting them to Brinks’ exclusive referral program where they can earn exclusive hardware for themselves and anyone they refer to Brinks when they sign on. Once referred prospects go live, the Brinks referral bot reaches out to congratulate and thank the referrer and referred parties and ship their new equipment. The program is expected to significantly reduce the customer acquisition costs, while not requiring additional agents to manage.

Integrating With Other Systems

Several Quiq clients have strategically followed a crawl-walk-run strategy when implementing messaging and bots. Stio has been a prime example of a company that started with a basic feature, like web chat, as a foundation for text messaging and bots. 

Stio recently integrated Quiq Messaging with their Shopify account. The integration provides agents more insight into which web page the customer is looking at and what’s in their cart, which reduces inquiry time. 

Stio continues to push the limits of efficiency and automation because they are focused on keeping their agents available for customers who need human attention. When a customer uses messaging, a bot can collect information and take action on that information. Like the screenshot illustrates, the Stio bot captures what the customer’s intent is for the conversation. Once the conversation reaches a point more suited for an agent’s attention, the bot transfers the conversation to an agent.

Stio is optimistic about the integration and believe they’ll see an increase in cart value and conversions because agents will be better equipped with the information they need to close the transaction with their customers. 

Getting started with Chatbots and Messaging

As you can tell from the examples above, there are plenty of ways to deploy bots with messaging to gain efficiency and productivity. From the beginning, Quiq Messaging has provided a way for customers to message companies like they do with family and friends. 

With Quiq, companies can use new or existing landlines to send and receive text messages over SMS/Text, Apple Business Chat, Google Rich Business Messaging, web chat and social channels. With Quiq’s newest product offering, Quiq IQ, we’ve brought all of the features you need to easily orchestrate automated conversations involving bots and humans across every channel.  

Schedule some time today to talk through messaging and the areas of your business it can make the most impact. We’re happy to help.

See a Demo Today

Quiq’s New Product Announcement: Quiq IQ

Quiq is on a mission to transform customer conversations. First we made it easier for companies to engage with customers over the digital channels they prefer, like SMS/text, web chat, and social. Now, we’re making it possible to automate those conversations and streamline your workflow with the help of bots and conversation rules. 

We’re excited to announce a new product to our lineup called Quiq IQ, a complete solution to build, manage and optimize chatbots for your business. In short, Quiq IQ is the no-code, intuitive answer to build and deploy bots in your business. Whether you build a Quiq bot or use a third-party bot, Quiq IQ supports humans, Quiq bots, and third-party bots working seamlessly together.

Easily orchestrate automated conversations involving both bots and humans across every digital channel. Let’s take a closer look at Quiq IQ and how easily you can deploy bots into your business. 

Building Bots

Building a chatbot has never been easier with our intuitive bot designer. Our point and click interface helps you visualize and build your ideal conversation flow. 

Your customers can engage with a bot to efficiently place an order, quickly get a order status update, or even gather more information on a product. There’s plenty of options. With Quiq IQ, you can effortlessly map out intent, using a few key words to determine the customers motive and make it easy to get to a human agent whenever the customer wants.

Made some changes and want to undo those changes? Hey, we’ve all been there. That’s why we made a bot designer with versioning, so you can revert to whatever saved version of your bot you want to work with. You can work fearlessly within our bot designer to create a basic workflow and build on it as necessary. Read more about versioning in our the Quiq Knowledge Center.

Every bot you create works across all of Quiq’s supported platforms. Build your bot once and run it on SMS/text messaging, rich messaging channels like Apple Business Chat and Google RBM, web chat, and social media channels like Facebook and Twitter. Get the full Bot Designer Guide in our Knowledge Center.

Integrating Bots

The Quiq Bot API is a simple way to make conversations flow seamlessly between humans, Quiq bots, and third-party bots. Quiq’s bot framework facilitates syncing and relaying data between bots and applications.

Quiq IQ enables you to use the right tools at the right time. Quiq’s bot framework allows for integration to third-party systems. Use webhooks to communicate with external systems, trigger other messages, or other bot behaviors.

Conversation Rules

With Quiq IQ, you can build rule sets that can be fired on any conversation event (e.g. start or end a conversation, assign the conversation to another agent or bot, or start a new message). Conversation rules make it possible to orchestrate a seamless experience for your customer throughout the conversation.

Without using code, you can build rules that control when a conversation gets escalated to a human agent or higher tier of support. For example, if the last customer message in a conversation contains the keywords “angry” or “frustrated”, you could create a conversation rule around that condition and add an action to send an auto-response such as “We’re sorry that we’re not meeting your expectations. Let me get you to a human”, and then send the conversation to a human agent for more assistance by routing the conversation to an escalation queue.

Deploy Chatbots today

Clients like Stio and Brinks Home Security have realized major gains in productivity across their digital customer service channels. With the help of Quiq IQ, these clients and many others have quickly deployed bots within their companies to deflect calls, assist human agents, and expedite conversations to resolution. 

Quiq IQ is a bot builder unlike any other on the market today:

  • The Quiq bot designer helps anyone create a bot. An intuitive, graphical designer makes creating a bot workflow a breeze.
  • Messages are automatically transformed to the richest form possible for every channel, so bot developers don’t need to worry about channel capabilities
  • Quiq Bots and third-party bots work seamlessly with agents, participating before, during, or after any conversation.
  • Agents can invite a bot to join a conversation to capture information at any time during the conversation and the bot will pass it back when done.

We’re ready to help you deploy your ideal bot strategy. Schedule some time so we can help you most effectively deploy bots across your organization.

Chatbots: How AI Is Becoming More Personal Than Ever

What’s the solution? Technology now allows a variety of real-time services for customers, including live chats, direct messages on social media, and texting with representatives. For some easy or repetitive questions, it may not be necessary to have live customer service reps standing by. In fact, in many cases, let’s face it — it just wouldn’t be practical.

Enter chatbots and AI.

How Chatbots Improve Customer Experience

Do chatbots work in customer service? A few years ago, the thought that chatbots could help customers was a nice idea but wasn’t yet practical. Today, as AI and the technology to support it continues to improve, chatbots are becoming increasingly more intelligent and helpful.

But do customers really want to talk to machines?

The answer is, as usual, not black or white. Customers generally want one thing out of customer service interactions: assistance that is efficient, helpful, and fast. If chatbots can provide that, customers are satisfied. These days, customers are not as concerned about where their answers or help comes from, as long as their needs are met — and in many cases, chatbots can answer questions and fill in information very quickly, sometimes more so than a traditional customer service representative. So, the question then is: Can a chatbot interpret questions and answer them accurately?

How it Works

Chatbots are more personal and responsive than ever before, and they’re now able to understand language and provide dynamic solutions.

With the speed at which technology is advancing, chatbots and AI are constantly improving. In every customer interaction, chatbots are gathering information and aggregating data to help them perform better in the next conversation. Every customer touchpoint becomes an opportunity for the business to better understand that individual’s preferences and how their experience might be similar to other customers.

Machine learning is advancing all the time, so as it learns, a chatbot can pick up on language cues and sentiment analytics that indicate if a customer is becoming increasingly frustrated (or very happy ?). But, when the conversation requires more delicate handling, the bot can immediately transfer it to a human representative, which mitigates the potential for further frustration and is a seamless experience for the customer.

The key to implementing chatbots successfully is to understand that they are not meant to function as a replacement for human operators. Human engagement is still a very necessary and important part of complex customer service inquiries. So instead, as chatbots are becoming increasingly more intuitive, the business can augment their company’s existing customer service staff and gain efficiency by streamlining the process of communication without sacrificing quality in their customer engagements.

Even with constant innovation and new technology, there will probably always be some questions that are just too complex for chatbots to answer. While chatbot limitations are less and less, they still make an incredible supplement to your traditional customer service team. Agents love them too as they are able to focus on the more important customer interactions while getting support from their chatbot counterparts to help customers with less complex requests.

Step Up Your Customer Service With Quiq

Want to grow your business in 2020? It can be tricky to keep up with new customer service trends like live chats, chatbots, messaging, and AI. Quiq is here to help.

In addition to enabling conversations between customers and representatives over digital channels, Quiq also enables bot technology that’s more personal than ever before. Browse our site to learn more about what we do — or better yet, see it for yourself. Try a demo today to see how Quiq can help your company use chatbots in customer service and build better connections with customers.

See a Demo Today

Destination CRM: Quiq Launches Quiq IQ for Designing and Deploying Bots

Quiq is on a mission to transform customer conversations. First we made it easier for companies to engage with customers over the digital channels they prefer, like SMS/text, web chat, and social. Now, we’re making it possible to automate those conversations and streamline your workflow with the help of bots and conversation rules. 

We’re excited to announce a new product to our lineup called Quiq IQ, a complete solution to build, manage and optimize chatbots for your business. In short, Quiq IQ is the no-code, intuitive answer to build and deploy bots in your business. Whether you build a Quiq bot or use a third-party bot, Quiq IQ supports humans, Quiq bots, and third-party bots working seamlessly together.

Easily orchestrate automated conversations involving both bots and humans across every digital channel. Let’s take a closer look at Quiq IQ and how easily you can deploy bots into your business. 

Building Bots

Building a chatbot has never been easier with our intuitive bot designer. Our point and click interface helps you visualize and build your ideal conversation flow. 

Your customers can engage with a bot to efficiently place an order, quickly get a order status update, or even gather more information on a product. There’s plenty of options. With Quiq IQ, you can effortlessly map out intent, using a few key words to determine the customers motive and make it easy to get to a human agent whenever the customer wants.

Made some changes and want to undo those changes? Hey, we’ve all been there. That’s why we made a bot designer with versioning, so you can revert to whatever saved version of your bot you want to work with. You can work fearlessly within our bot designer to create a basic workflow and build on it as necessary. Read more about versioning in our the Quiq Knowledge Center.

Every bot you create works across all of Quiq’s supported platforms. Build your bot once and run it on SMS/text messaging, rich messaging channels like Apple Business Chat and Google RBM, web chat, and social media channels like Facebook and Twitter. Get the full Bot Designer Guide in our Knowledge Center.

Integrating Bots

The Quiq Bot API is a simple way to make conversations flow seamlessly between humans, Quiq bots, and third-party bots. Quiq’s bot framework facilitates syncing and relaying data between bots and applications.

Quiq IQ enables you to use the right tools at the right time. Quiq’s bot framework allows for integration to third-party systems. Use webhooks to communicate with external systems, trigger other messages, or other bot behaviors.

Conversation Rules

With Quiq IQ, you can build rule sets that can be fired on any conversation event (e.g. start or end a conversation, assign the conversation to another agent or bot, or start a new message). Conversation rules make it possible to orchestrate a seamless experience for your customer throughout the conversation.

Without using code, you can build rules that control when a conversation gets escalated to a human agent or higher tier of support. For example, if the last customer message in a conversation contains the keywords “angry” or “frustrated”, you could create a conversation rule around that condition and add an action to send an auto-response such as “We’re sorry that we’re not meeting your expectations. Let me get you to a human”, and then send the conversation to a human agent for more assistance by routing the conversation to an escalation queue.

Deploy Chatbots today

Clients like Stio and Brinks Home Security have realized major gains in productivity across their digital customer service channels. With the help of Quiq IQ, these clients and many others have quickly deployed bots within their companies to deflect calls, assist human agents, and expedite conversations to resolution. 

Quiq IQ is a bot builder unlike any other on the market today:

  • The Quiq bot designer helps anyone create a bot. An intuitive, graphical designer makes creating a bot workflow a breeze.
  • Messages are automatically transformed to the richest form possible for every channel, so bot developers don’t need to worry about channel capabilities
  • Quiq Bots and third-party bots work seamlessly with agents, participating before, during, or after any conversation.
  • Agents can invite a bot to join a conversation to capture information at any time during the conversation and the bot will pass it back when done.

We’re ready to help you deploy your ideal bot strategy. Schedule some time so we can help you most effectively deploy bots across your organization.

See a Demo Today