Asynchronous Messaging: How to Use it to Deliver Exceptional Customer Service

Messaging is good. Asynchronous messaging is better.

Let’s face it. Customers have little tolerance for inconveniences of any kind. Whether that’s waiting around for a response, repeating information, or finding an immediate solution to their problem.

Customer service teams aim to serve, so having the available channels to give customers the exact experience they want is crucial to increasing customer satisfaction.

What is asynchronous messaging?

Imagine you’re the customer. You’re busy but need help returning a pair of boots (that just aren’t your style) that your well-meaning dad bought you for your birthday. A completely random example…

You reach out to the live chat service on the eCommerce website to initiate the return, but you’re interrupted midway through the conversation. There’s an immediate work problem that needs your attention. The kids are fighting. The sky is falling. Whatever it may be, you have to start the process all over again.

Frustrating, right? It’s just a simple return!

Well, asynchronous messaging (sometimes called async messaging or asynchronous chat) takes the stress out of that conversation. It doesn’t require both parties to be present at the same time to complete the interaction. You can simply jump back in once you’ve taken care of life’s responsibilities. This is asynchronous messaging at its best.

SMS/text messages, WhatsApp, and Facebook Chat are all prime examples of asynchronous messaging in action. Conversations can start, stop, and resume whenever either person is available.

At the other end of the spectrum is synchronous messaging. It’s typically a live, one-to-one chat between a customer and a customer service representative.

What makes it so different? There’s usually a clear beginning and end to a synchronous chat. A customer reaches out with a specific question or to find a solution to their problem, and the conversation ends once those needs are met.

Think of it like a typical phone interaction—just using messaging instead of voice. And since synchronous messaging is so similar to phone interactions, it often comes with the same drawbacks.

  • Customers have to wait for a live agent.
  • If the agent can’t answer a question, the customer has to be rerouted.
  • Agents can only serve one person at a time.
  • Complex problems take up more of your agents’ time.
  • If a customer gets interrupted, the chat ends without a resolution.

Now that you know what asynchronous messaging is, keep reading to learn about the benefits for your customers, your support team, and your bottom line.

Getting started: 7 benefits of asynchronous messaging.

Think of asynchronous messaging somewhere between live chat and email. Customers typically expect a quick—but not instant—response. This flexibility allows your team to deliver exceptional customer service in a time that works for the customer and your team.

But that’s not the only benefit. Here are seven benefits of adding asynchronous messaging to your customer service arsenal.

  1. Customers can fit you into their busy days. Life is busy. We’re always multitasking. There are too many distractions—it’s a lot. Asynchronous messaging gives customers the flexibility to fit you into their schedules. They don’t have to block time out of their day for a lengthy live chat or wait for business hours to get someone on the phone. Instead, they can get their support requests taken care of on their own time, at their own pace.
  2. Less wait time. Since agents can jump in and out of multiple conversations—as many as 30 at a time—customers spend less time “on hold” waiting to connect with a live agent. And that is really important to customers. Zendesk reports that over 60% say getting their issues resolved quickly is the most important aspect of good customer service. With asynchronous messaging, customers can get answers while going about their day.
  3. No repeated information. One of the things that frustrates customers the most is to have to repeat their problem. No matter whether they get disconnected from a live chat or transferred to multiple people before they get an answer to their problem, repeating themselves almost always leads to a bad experience. With asynchronous messaging and a conversational platform behind it, customers (and agents) can pick up the conversation right where they left off. There’s no information lost between sessions. Their conversation history is available for agents to reference at any time.
  4. Resolve problems in less time. While asynchronous messaging potentially drags out conversations (depending on how quickly your customers respond), agents often spend less working time per interaction. Quiq clients can reduce work time by 25–40% when converting calls to messaging. This is because agents can quickly address those frequently asked questions that don’t necessarily require a phone call (think password reset process and hours of operations). Simple problems get solved faster, while more complex problems have the breathing room to come to a thorough resolution.
  5. Prioritize customer requests. During peak times, when your team is truly overwhelmed, asynchronous messaging helps your agents triage customer requests. Collect customer information, sentiment, and problem upfront to determine how quickly the problem needs to be addressed. A customer service agent can immediately help an angry customer with a simple problem and close out the ticket quickly. While a neutral person with a more complex question can wait a little longer for your agents to figure out the right response.Asynchronous messaging agent efficiency customer engagement performance channels sms facebook instagram whatsapp conversations
  6. Meet support demands with fewer agents. Much like phone calls, synchronous messaging requires one agent per customer interaction. To meet demand and avoid long wait times, you need a higher volume of staff members at all times. This also means that you likely have to hire extra team members to support peak times. Asynchronous messaging can help with that. Since your support team can take part in multiple conversations at once, you can serve more customers with fewer agents. This is particularly helpful now when baseline support ticket requests have gone up 20% since the beginning of the pandemic, according to Zendesk.
  7. Get more opportunities to initiate a conversation. Since conversations are more flexible, customers are more likely to engage with customer service reps at different stages within the the customer lifecycle. Customers don’t have to set aside big chunks of time for conversations and your team will have more context to help serve them better. From starting a conversation from Maps with Apple Messages for Business or using Facebook Messenger to ask about size options, there’s ample opportunity to serve customers and increase revenue.

How to make the most out of asynchronous messaging.

Messaging as a whole has significantly grown in popularity since the pandemic began, and it has done so at a faster rate than any other channel. Support tickets coming in from messaging channels rose by 48%, compared to a 15% increase from live chat.

If you haven’t embraced asynchronous messaging yet, we have a few best practices to shape your approach and help you get started.

  • Design your asynchronous messaging strategy around your agents waiting for the customer—not the other way around. While it gives your agents the ability to manage multiple conversations, the benefit should really be for the customers’ flexibility. If you use asynchronous chat to spread your team too thin, the experience can end up feeling like email, which no one likes.
  • One way to improve response times and decrease the time agents spend per interaction? Use a chatbot to welcome customers and collect pertinent information beforehand. This way, customers get served quickly, and agents can spend their time problem-solving instead of gathering information.
  • Want to stand out? Don’t treat messaging like email. In 2020, Zendesk reported that it takes more than 11 hours, on average, to close messaging tickets. That’s compared to 30 minutes for voice and live chat and 11.5 hours for email or web form tickets.
    While messaging gives your team more flexibility to respond, customers still expect a response time in under 5 minutes. Try staffing it as you would with voice and live chat to start. Then, adjust as your team becomes more efficient and you invest in other ways to streamline service.
  • Remember to track actual work time. Overall, asynchronous messaging will have high-resolution times since you can resolve issues in two minutes, two hours, or two days. Giving customers the freedom to respond at their own convenience can superficially elevate those numbers. But remember: if a customer is responsible for the delay, a two-day conversation can result in a lower work time and a higher customer satisfaction rate. So take resolution times with a grain of salt. A conversational platform like Quiq can help you measure actual work time.

Start using asynchronous messaging and deliver stellar customer service.

With customers flocking to messaging channels, it’s a great time for your customer service team to adopt asynchronous messaging. The best way to set your team up for success? With a conversational platform, like Quiq.

Turn any messaging channel into an asynchronous experience. With Quiq, you can:

  • Manage conversations across multiple channels
  • Serve customers based on sentiment
  • Increase agent efficiency and boost customer satisfaction

Sign up for a Quiq demo and see how it can help you deploy asynchronous messaging and elevate your customer service.

Top 3 Things to Know About Apple Messages for Business

How much do you know about Apple Messages for Business?

We know what you’re thinking. Not *another* messaging platform.

But hear us out. Business Messages is one of the most organic messaging experiences you can offer your customers.

There’s no denying that Apple knows how to create a great customer experience. From their Genius Bars to their MacBook packaging, there’s care and attention paid to every small detail.

And that extends to their Business Messages feature. We’re answering three basic questions to help you discover what it is and how to use it to improve your customer experience below.

What is Apple Messages for Business?

Apple Messages for Business allows users to connect with your business through Apple’s native Messaging app on their iOS- or macOS-enabled devices. With more than 1 billion iPhone users, you have a simple way to connect with your customers.

When you enable Apple Messages for Business, users get one-on-one access to your representatives directly in Maps, Safari, Search, Siri, Spotlight, and even within your iOS app. All they have to do is click the messaging icon, and they’re taken to their messaging apps.

Your customers don’t need to navigate through an automated phone tree, search for an email address on your website, or download an app—they can simply open up the Messages app and start chatting with a customer service representative right away.

What can you do with Apple Messages for Business?

Besides enabling customers to connect with you as easily as they do with their favorite people, Apple Messages for Business offers a variety of features you can leverage to improve your customer experience.

Rich messaging

So much more than a text. Rich messaging allows you to send images, links, share a location, read receipts and more.

Send a rich link that displays website information from within the message. Customers can verify it’s the information they’re looking for before tapping the link, and they’re provided an easy way to get back to the conversation after they’ve visited the site.

Retailers can use messaging to send product images, insurance companies can ask for pictures of car damage, or you can share nearby brick-and-mortar locations.

Appointment scheduling

Let customers schedule appointments right from within messaging. Customers can see if it conflicts with their schedule, automatically add the appointment to their iCal, and get reminders to ensure they don’t miss it.

Augmented reality

Help customers decide if a product fits in their home. Using their iPhone camera and augmented reality, customers can visualize a product in their homes.

List picker

Simplify customer choice by letting them pick from a pre-populated list. Use it to help them pick locations, item size, color, or service.

pay to chat apple pay

Accept payments with Apple Pay

Eliminate abandoned carts by completing sales right within Messages. You can send payment requests with Apple Pay and make it so much easier for customers to complete a transaction. No more entering in extra information, and no getting up from the couch to get your credit card… Just instant gratification.

Collect (secure) customer information

What’s one thing customers hate most about customer service? Having to repeat themselves and give out their information to multiple people. Apple Business Chat removes this obstacle by providing the customer information you need. Plus, messages are long-lived. No matter when a customer reaches out, their previous conversation will live in the messaging platform so you can pick up right where you left off. Just like messaging a friend.

What are the benefits of using Apple Messages for Business?

Apple Messages for Business provides many opportunities to delight customers while still streamlining your customer support process. Benefits of Apple Messages for Business include:

  1. The ability to encourage messaging with Message Suggest.
  2. Delivery of a seamless customer experience.
  3. Incorporation of both live agents and chatbots.

Encourage messaging with Message Suggest

Typically, customers can message you by tapping a messaging icon. But you can boost messages and reduce your call volumes with Apple Message Suggest. Customers can tap on your business phone number from anywhere within iOS or macOS, including websites, social media, business directories, etc., and they’ll be given the option to message instead of call.

Adding Message Suggest can help reduce call volume and drive traffic to messaging, which is often more efficient and cost-effective.

Deliver a seamless customer experience

Think of Apple Messages for Business as an extension of your brand experience. You control your business contact info the user sees when they search your name, including logo, contact information, and more.

You can even customize the call-to-action text for Apple Suggest. Instead of the standard, “Why call when you can message?”, consider a simple “Text us” or an encouraging “Get faster service when you send a text.”

Incorporate both live agents and chatbots

One of the requirements for having an Apple Messages for Business account is having live agents available to respond to customer inquiries. But that doesn’t mean you have to have someone at the ready at all times. You can still use chatbots at specific points of the interaction to ensure instant service at all times.

Use bots to:

  • Welcome customers
  • Automate the checkout process
  • Gather customer information
  • Troubleshoot simple customer issues
  • Collect feedback

Since messaging can happen at any time, you can use bots to service customer questions 24/7, such as:

  • Checking order statuses
  • Canceling an order
  • Scheduling appointments
  • Confirming account balances

You can still utilize bots to help you deliver the best experience to your customers while tapping in live agents to provide that one-on-one support.

Take a deep dive into Apple Messages for Business.

We’ve just scratched the surface on what you can do with Apple Messages for Business to surprise and delight your customers. By giving customers a way to connect with your business that they know, love, and use daily, you’re creating a comfortable and inviting experience for them. P.S. To use Apple Messages for Business, you’re required to use a messaging service provider like Quiq.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Increase Sales With Instant Messaging

[fusion_builder_container admin_label=”Hero Image” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” link_color=”” link_hover_color=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”0px” padding_left=”” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” background_type=”image” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”no”][fusion_imageframe image_id=”21670|full” max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://www.quiq-cdn.com/wp-content/uploads/2020/12/Increase_Sales_With_Instant_Messaging_v1.1.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_left=”” border_radius_bottom_right=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”0px” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_sharing tagline=”Share This Story” tagline_color=”” backgroundcolor=”” title=”Increase Sales With Instant Messaging” link=”https://quiq.com/increase-sales-with-instant-messaging/?utm_medium=earned_social” description=”” icons_boxed=”” icons_boxed_radius=”” color_type=”” icon_colors=”” box_colors=”” tooltip_placement=”” pinterest_image=”” pinterest_image_id=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”0px” margin_bottom=”0px” padding_top=”0px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” admin_label=”Intro” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”3_4″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”0px” padding_left=”” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Many consumers love the convenience of eCommerce sites but become frustrated if they can’t get questions answered. This obstacle causes lost sales and missed opportunities. First and foremost, people want to feel confident when making purchases. A live, text-based conversation removes doubts that would otherwise cause them to decide against completing transactions.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”0px” margin_bottom=”0px” padding_top=”0px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” admin_label=”How to Increase Sales With Instant Messaging by Guiding Consumers” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”3_4″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”0px” padding_left=”” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

How to Increase Sales With Instant Messaging by Guiding Consumers

Instant messaging helps eCommerce brands and other sales-oriented businesses avoid scenarios that decrease transactions. It lets conversations happen between those entities and their consumers using the most preferred and convenient channels.

An instant message platform gives useful answers to shoppers’ pre-purchase questions, providing the guidance they need and want before buying. eCommerce brands can also use messaging platforms with augmented reality. This capability lets retailers have conversations with consumers where potential buyers can picture products in their homes. Whether the merchandise is a pair of shoes or a couch, the chance to visualize it in a real-world environment makes shoppers eager to buy.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”0px” margin_bottom=”0px” padding_top=”0px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” admin_label=”How to Increase Sales With Text Messaging and Compelling Offers” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”3_4″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”0px” padding_left=”” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

How to Increase Sales With Text Messaging and Compelling Offers

eCommerce consumers appreciate receiving content beyond standard text messages. If an online retailer sends a message to a lapsed customer, it could include a direct link to a product similar to what the shopper purchased before. This approach reminds the past buyer of the brand’s relevance. 

Creating a special offer for returning shoppers is another excellent way to bring them back. If brands send exclusive offers or content about upcoming sales in messages, people get excited and feel compelled to take advantage of perks. Purposeful alerts can also show consumers that retailers have solutions that fit their specific needs — whether those include buying a new outfit for a wedding or purchasing a desk for a home office. 

Choosing a text messaging platform that supports custom payment methods allows shoppers to use their preferred options to complete transactions. This advantage removes friction that can discourage purchases.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”0px” margin_bottom=”0px” padding_top=”0px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” admin_label=”How to Increase Sales With SMS Messaging and Helpful Content” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”3_4″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”0px” padding_left=”” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

How to Increase Sales With SMS Messaging and Helpful Content

When consumers opt-in to receive further communications from retailers, that decision helps brands and shoppers stay in touch. Similarly, when retailers select a messaging platform that does not require consumers to download anything before starting a chat, they provide a hassle-free way to reach out and get personalized assistance. 

It’s also possible for eCommerce businesses to send videos and images during conversations. Brands can then continue connecting in useful ways by giving shoppers instructional videos, illustrative photos, or similar content that eases uncertainties. If a shopper wants to purchase something requiring professional installation — such as new internet service — a video works well for showing how quickly the setup happens.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”0px” margin_bottom=”0px” padding_top=”0px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” admin_label=”Increase Sales With Instant Messaging by Contacting Quiq” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”3_4″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”0px” padding_left=”” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Increase Sales With Instant Messaging by Contacting Quiq

The rich messaging options provided by the Quiq Conversational Customer Engagement Platform let eCommerce companies cater to consumers through custom payment methods, dynamic suggestions, instant solutions, and exclusive promotions. 

These offerings reduce interaction times and boost the likelihood of shoppers acting and purchasing. Contact us today to learn more or try out a demo to see how Quiq improves consumer-brand interactions.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” admin_label=”See a Demo” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”25px” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_button link=”https://quiq.com/demo/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”rgba(64,69,82,0)” button_gradient_bottom_color=”rgba(64,69,82,0)” button_gradient_top_color_hover=”#404552″ button_gradient_bottom_color_hover=”#404552″ accent_color=”#404552″ accent_hover_color=”#ffffff” type=”flat” bevel_color=”” border_width=”” size=”medium” stretch=”default” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” border_radius=”2″ border_color=”#404552″ border_hover_color=”#ffffff”]See a Demo Today[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

What is Rich Messaging? Everything You Need to Know

If you’ve never heard of this technology, then your first question is most likely, “What is Rich Messaging?”  That’s exactly why we wrote this piece. In this article, we will dive into the topic of rich messaging and all of its capabilities and implications. After reading this article, you will have a better understanding of what rich messaging is, why it is an exciting technology, and the capabilities it brings to both businesses and consumers.

What Is Rich Messaging?

Rich Communication Services (RCS) is a method of communication between a smartphone and a cellular service carrier. This messaging protocol aims to replace standard SMS messages with upgraded, interactive messages and supports person-to-person or business-to-person transmission. Senders can attach high-resolution photos and other multimedia to enhance the recipient’s experience.

RCS is likely to be the SMS successor in personal communications and business outreach. SMS messages do not respond as well to encrypted media, handle group chats, or enable other features like read receipts. They also require a cellular connection, which can be limiting. Though SMS is still around, RCS is becoming increasingly popular for personal use and business operations as companies utilize external RCS apps like WhatsApp and Facebook messenger.

There are many ways that RCS impacts businesses directly. Rich messaging means that businesses now have the ability to:

  • Capture new customers
  • Service customers directly via text, chat, or social media messaging
  • Interact with customers in real-time

All of this happens within the messaging conversation with the support of rich media and features that elevate the messaging experience. RCS helps create a solidified and branded experience across all devices since it does not depend upon the recipient’s network.

In this article, we will dive into the topic of rich rcs messaging and all of its capabilities and implications. After reading this article, you will have a better understanding of what rich RCS messaging is, why it is an exciting technology, and the capabilities it brings to both businesses and consumers.

Why Expanding Communication Channels Is Important for Businesses

In today’s fast-paced, dynamic marketplace, it is crucial to develop communication channels with your customers in a way that is convenient for them and facilitates lightening fast conversations. Consumers in the modern era are incredibly busy, tech-savvy, and have a massive amount of information at their fingertips. They are not interested in spending any amount of time, unless absolutely necessary, calling a company for help.

Businesses are constantly looking for the next technology that is going to improve and expand conversation, facilitate high-quality customer interactions, and give them an edge over their competitors. That is why more and more businesses are increasingly turning to messaging and rich messaging.

Rich messaging is the next evolution of text messaging, otherwise known as short messaging service (SMS). It is startling to think that the first text message was sent nearly 30 years ago, and yet the experience has not changed much — until the introduction of RCS rich communications, that is.

Text messaging has grown in popularity in recent years, specifically as the most common technology used on a daily basis to communicate with family and friends. SMS/text messaging has just as rapidly gained popularity in consumer-to-business communications. Business messaging has quickly gained a foothold as the preferred way to contact companies versus placing phone calls. The next evolution of SMS/text messaging is rich messaging. Let’s dig in.

How Google and Apple Approach Rich Messaging

When we talk about rich messaging, there are two providers, one for iPhone and one for Android devices. Apple and Google are the two giants in the communication space. These two providers are both offering great features via rich messaging; they are just going about it a little differently.

Google and Apple are investing massive resources to convince carriers to adopt the rich messaging protocol.  In order to strengthen the relationship with consumers, consumer-oriented businesses are now utilizing technology that both increases meaningful conversation and decreases the inefficiencies of traditional communication methods, like email and phone calls.

Rich messaging is not one of the messaging chat apps like WhatsApp or WeChat. Rich messaging or RCS rich communications is the next stage in text messaging technology that comes with features like read-receipts, group chat, image sharing, video calls, and a never-ending supply of GIFs, emoticons, and animated features.

Apple’s Approach to Rich Messaging

The Apple approach enables businesses to offer a direct line of communication for customers to engage via Apple Business Chat. While Apple uses the word “chat” in their feature, it is really messaging.  To digress a moment, web chat or live chat is when consumers engage with a company on desktop devices versus using messaging or Apple Business Chat on their mobile device. 

Getting back to Apple Business Chat, a few of the rich messaging capabilities available are the ability to present product choices to customers in a tap-to-pick list, offer calendar availability to allow for appointment scheduling, as well as the ability to complete secure financial transactions using Apple Pay.

Google’s Approach to RCS Messaging

Google has come to market with Google Rich Business Messaging (RBM). The Google approach is to work directly with the carriers to encourage them to adopt the rich communication protocols versus Apple opening up the gates directly to businesses on their platform. The native messaging experience Google offers Android devices also offers exciting rich messaging capabilities such as the ability to share real-time updates, book appointments, and complete transactions within the messaging conversation.

A growing number of organizations are taking advantage of these features. Chicago’s transit system uses the Android approach to allow customers to get directions and arrival times. Redbox is letting their customers browse their product availability, reserve their choices, and locate a station, all within the Android platform. Overstock is using rich messaging to allow customers to receive order information like purchase, shipping, and delivery confirmation, as well as presenting a product review survey.

The Benefits of RCS Messaging Services for Businesses

Messaging and chat applications have provided businesses proof that engaging with consumers in more meaningful ways is one of the keys to driving sales and repeat purchases. RCS business messaging is a great way to interact with customers in a convenient way that is above the noise of all the other chat apps now populating the conversation infrastructure.

Businesses of all sizes can utilize rich messaging to create a more holistic conversation with their customers across multiple networks, from any device. This opens up a lot of opportunities for businesses to improve their brand image, optimize their customer service, increase customer satisfaction, and gain deeper insights into the pain points of their consumers. Below are some of the specific advantages you will gain from using RCS messaging.

1. Cost-Effectiveness

When you use rich messaging, you know you will gain competitive business advantages through a solution that is easy on your budget. The Global System for Mobile Communications Association (GSMA) has implemented a universal profile that pulls APIs, display formats, and brings other technological complexities together into one economical and easy-to-use format.

Rich messaging also helps your organization save money by reducing customer support costs. When consumers need to talk to someone at your business, they can speak to knowledgeable agents through your rich messaging platform. You will reduce the need to provide the hardware and staffing required to run a full customer service call center, and you will be able to use those savings to invest in other areas of your business.

2. Real-Time Insights

Using rich messaging, companies gain access to conversation analytics that provide the real-time insights they need for improvement and success. Rich messaging also provides reports on click rates and other helpful interaction metrics.

Businesses can use rich messaging’s real-time capabilities to keep consumers informed and satisfied. You might provide them with real-time order confirmation, delivery updates, and product announcements, for instance.

3. Increased Engagement

credit union member messagingText message marketing through rich messaging enables businesses to boost consumer engagement through rewarding communications. Using rich messaging, your company will engage in meaningful conversations through SMS marketing and business texts that keep consumers informed about and interested in your brand. Your business might also use rich messaging to drive loyalty programs that engage and retain customers.

4. Streamlined Shopping, Scheduling, and Paying

One integral benefit of rich messaging is its enhancement of various consumer activities, from online shopping to appointment scheduling to making payments.

Rich messaging platforms transform the way customers shop by making online purchases more fun and convenient than ever before. They give consumers options for browsing, selecting, and purchasing items, all within the convenient messaging window. When shoppers have questions, support agents are readily available and have a full suite of tools, such as video options, at their disposal to enhance consumer shopping conversations.

Consumers can also schedule appointments with just a few clicks of their mouse and pay for products and services with platforms like Apple Pay, Google Pay, or PayPal.

5. Security

In addition to streamlining connections between your organization and its consumers, rich messaging offers dependable security and peace of mind. Rich messaging provides a secure, protected environment for fruitful conversations to take place.

Today’s consumers often seek out trustworthy businesses that have stringent data privacy measures to protect sensitive data. Rich messaging offers consumers the confidence of knowing their messages are going through a reputable organization with enhanced security protocols.

6. Repeat Purchases

Rich messaging tends to make repeat purchases easier and more likely. When consumers experience seamless, convenient shopping through a rich messaging platform, they are more likely to return for future purchases. If a business uses its rich messaging capabilities to develop quality customer loyalty programs, it will boost customer retention and repeat purchases even further.

How Companies Are Successfully Using Rich Messaging

A highly regarded aspect of rich messaging is the diversity of interactions between consumers and businesses. There are a few different ways that companies use rich messaging in everyday interactions with their consumers.

One example of rich messaging is online chat boxes that pop up when shopping. These chat boxes turn questions or concerns into an actionable conversation. The chat bot handles the consumer’s problem, and businesses build their reputation for exemplary customer service.

Business text platforms may change to meet consumers’ needs. In one of our case studies, a contact from Little Spoon notes how their rich messaging service to check order confirmation details quickly became a question line for mothers. Parents could easily ask the company’s employee representatives questions and talk to them as though speaking to a friend. In this instance, Little Spoon’s stakeholders learned and adapted to suit their customers’ needs so they felt heard.

Regardless of how companies use a rich messaging system, the impact remains steady. Rich messaging gives consumers a better experience with the brand while allowing businesses to communicate more effectively with their customer base.

Bottom Line – Rich Messaging Is the Future

The future is coming and it’s coming fast. Businesses across every industry need to shore up their messaging infrastructure in order to remain relevant with consumers. There is significant data that shows traditional customer communication channels, like phone, email, and web chat, have already fallen to the bottom of the preference list.  Companies must have the right plan and platform in place that allows them to  react to the current change in customer preferences, as well as the future changes rich messaging offers.In addition to creating a solid foundation for the future, rich messaging offers businesses a greater reach than traditional methods due to the increasing adoption of GSMA’s standards. Major mobile carriers like T-Mobile and AT&T, as well as the OEM’s, namely Samsung, Apple, and Google, have already begun adopting rich messaging technology. More major players are expected to adopt it in the future.

The universal support across Google’s Android network gives every company a wide array of platforms and devices to utilize rich messaging. The emergence of Apple iMessage adopting rich messaging capabilities provides an even bigger boost to both consumers and businesses alike. A2P processes have brought about a boom in interest, investment, and adoption in rich messaging technology. 

To enhance your SMS text strategies with a rich messaging platform, partner with Quiq. Our platform enables messaging communications that promote personalized engagement between companies and consumers. We help businesses connect via methods their customers are already familiar with, including text messaging, web chat, and social media.

The possibilities and opportunities for implementing rich messaging into current marketing and customer experience initiatives have never been better. If you are interested in learning more about rich messaging and what it can do, you can read more, or schedule a demo today to learn more about our platform.

5 Tips to Transform Your Customer Service in 2020

As consumers continue to spend more time at home, maintaining an effective online customer service presence is becoming more necessary than ever for businesses. Today’s customers have a lot of questions and expect a fast, first-class experience and personalized answers. Agents who aren’t using modern digital channels like SMS/text, web chat, and social direct messaging or leveraging the power of chatbots will struggle to keep up with multiple requests.

It’s not by chance that smart communication technology exists that can improve your customer service and provide greater convenience for your company and your customers. This list highlights the top customer experience trends for 2020 and how businesses are modernizing and improving customer service.

1. Offload Expensive Phone Calls to Messaging

It takes significant time and resources for a human agent to answer calls. As talented as humans are at multitasking, it’s impossible to juggle multiple, simultaneous phone calls. By offering options for text and live chat on your website, your business gives a caller the option to switch to a digital channel and engage with an agent immediately instead of waiting on hold.

Both messaging channels allow customers to respond to the message at their convenience. The end result is a more seamless experience for the customer when their needs aren’t put on hold.

2. Utilize Chatbots

Chatbots are automated programs that deliver information in a conversational way, like a human agent. Unlike a human agent, chatbots can handle countless requests simultaneously with almost instantaneous response times.

Chatbots can step in for agents experiencing over-crowded queues and quickly resolve basic requests — like scheduling appointments, collecting feedback, troubleshooting an issue, or answering the age-old question: “What is my order status?” But don’t think chatbots are simply used in place of human agents. Think of it as chatbots alongside human agents.  

It’s true, chatbots, in many cases, can resolve customer inquiries without the intervention of a human agent but chatbots can be introduced at any point in the conversation to augment the work done by humans. For example, a chatbot could greet customers and collect important information prior to handing the conversation over to a human agent. 

In another scenario, the human agent could transfer a conversation to a bot to collect information in the middle or end of a conversation. Once the bot has completed collecting information, the conversation is transferred back to the human agent. Bots can quickly handle the routine and repetitive tasks, like collecting order information, freeing up human sales, and service resources to focus on the more high-value tasks.

3. Transform Messages to the Richest Format

The easiest way to modernize your customer service to keep up with customer expectations is to send messages that match the sophisticated digital experiences they’re familiar with (think emojis, videos, photos, and memes). With rich communication services, businesses are able to send rich messages (cards, carousels, suggested replies) that exemplify the brand across all of the supported channels in the more modern ways customers are already using today, with their family and friends.

4. Adopt Mobile Messaging & On-Demand Service

The majority of Americans own a smartphone and carry around the capabilities to research, shop, and purchase products wherever they go. Optimize your website for mobile viewing so the answers customers want are just a tap away. With mobile messaging and on-demand, real-time service, contact with a representative from your company is immediate through text rather than dialing a number.

5. Implement Live Web Chat

Live chat is already a popular alternative to traditional calls, evidenced by expanding presence in business plans and rising satisfaction rates among customers who use it. In the same way your website is live 24/7, your customers expect agents to always be available. On-demand agents solve the challenge of your business’s schedule having to align with your customer’s. For organizations that do not have agents around the world in different time zones, a reliable chatbot offers around-the-clock messaging.

Use Quiq to Improve Customer Experience

Creating informative and adaptive communication is simple with Quiq messaging services. To learn more, contact us or schedule a live demo today.

See a Demo Today