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Reinventing Customer Support: How Contact Center AI Delivers Efficiency Like Never Before

Contact centers face unprecedented pressure managing sometimes hundreds of thousands of daily customer interactions across multiple channels. Traditional approaches, with their rigid legacy systems and manual processes, often buckle under these demands, leading to frustrated customers and overwhelmed agents. This was certainly the case during the past few years, when many platforms and processes collapsed under the weight of astronomical volumes due to natural disasters and other unplanned events.

So we set out to build a solution to tackle these pressures.

Our solution? Contact center AI – an agentic AI-based solution that transforms how businesses handle customer support.

In this article, I will give you a lay of the contact center AI land. I’ll explain what it is and how it’s best used, as well as ways to start implementing it.

What is contact center AI?

Contact center AI represents a sophisticated fusion of artificial intelligence and machine learning technologies designed to optimize every aspect of customer service operations. It’s more than just basic automation—it’s about creating smarter, more efficient systems that enhance both customer and agent experiences.

This advanced technology incorporates tools like Large Language Models (LLMs), which allow it to understand and respond to customer queries in a conversational and human-like manner. It also leverages real-time transcription, allowing customer interactions to be recorded and analyzed instantly, providing actionable insights for improving service quality. Additionally, intelligent task automation streamlines repetitive tasks, freeing agents to focus on more complex customer needs.

By understanding customer intent, analyzing context, and processing natural language queries, contact center AI can even make rapid, data-driven decisions to determine the best way to handle every interaction.

Whether routing a customer to the right department or providing instant answers through AI agents, this technology ensures a more dynamic, responsive, and efficient customer service environment. It’s a game-changer for businesses looking to improve operational efficiency and deliver exceptional customer experiences.

AI-powered solutions for contact center challenges

1. Managing high volumes efficiently

During peak periods, managing high customer interaction volumes can be a significant challenge for contact centers. This is where contact center AI steps in, offering intelligent automation and advanced routing capabilities to streamline operations.

AI-powered systems can automatically deflect routine inquiries, such as negative value, redundant conversations—like ‘where’s my order?’ or account updates—to AI agents that provide quick and accurate responses. This ensures that customers get instant answers for simpler questions without wait.

Meanwhile, human agents are free to focus on more complex or sensitive cases that require their expertise. This smart delegation not only reduces wait times, but also helps maintain high customer satisfaction levels by ensuring every interaction is handled appropriately. Each human agent has all the information gathered in the interaction at the start of the conversation, eliminating repetition and frustration.

2. Real-time AI to empower your agents

Injecting generative AI into your contact center empowers human agents by significantly enhancing their efficiency and effectiveness in managing customer interactions. These AI systems provide real-time assistance during conversations, suggesting responses for agents to send, as well as taking action on their behalf when appropriate—like adding a checked bag to a customer’s flight.
This gives agents the time to focus on issues that require human judgment, reducing the effort and time needed to resolve customer concerns. The seamless collaboration between AI and human agents elevates the quality of customer service, boosts agent productivity, and enhances customer satisfaction.

3. Improving complex case routing

Advanced AI solutions now integrate into various systems to streamline customer service operations. These systems analyze multiple factors, including customer history, intent, preferences, and the unique expertise of available agents, to match each case to the most suitable representative. Then, AI can analyze call data in real time, continuously optimizing routing processes to further enhance efficiency during high-demand periods.

By ensuring the right agent handles the right query from the start, these AI-driven systems significantly enhance first-call resolution rates, reduce wait times, and improve customer satisfaction. This not only boosts operational efficiency, but also fosters stronger customer loyalty and trust in the long term.

4. Enabling 24/7 customer support

Modern consumers expect round-the-clock support, but maintaining a full staff 24/7 can be both costly and impractical for many businesses—especially if they require multilingual global support. AI-powered virtual agents step in to bridge this gap, offering reliable and consistent assistance at any time of day or night.

These tools are designed to handle a wide range of customer inquiries, all while adapting to different languages and maintaining a high standard of service. Additionally, they can manage high volumes of inquiries simultaneously, ensuring no customer is left waiting. By leveraging AI, businesses can not only meet customer expectations, but also enhance efficiency and reduce operational costs.

4 key benefits of contact center AI

Now that we’ve touched on what contact center AI is and how it can help businesses most, let’s go into the top benefits of implementing AI in your contact center.

Contact Center AI-4-AI-benefits

1. Enhanced customer experience

AI is revolutionizing the customer experience through multiple transformative capabilities. By providing instant response times through always-on AI agents, customers no longer face frustrating queues or delayed support. These agentic AI agents deliver personalized interactions by analyzing customer history and preferences, offering tailored recommendations and maintaining context from previous conversations. And all this context is available to human agents, should the issues be escalated to them.

Problem resolution becomes more efficient through predictive analytics and intelligent routing, ensuring customers connect with the most qualified agents for faster first-call resolution.

The technology also maintains consistent service quality across all channels, offering standardized responses and multilingual support without additional staffing, even during peak times. AI takes customer service from reactive to proactive by identifying potential issues before they escalate, sending automated reminders, and suggesting relevant products based on customer behavior.

Perhaps most importantly, AI enables a seamless customer experience across all channels, maintaining conversation context across multiple touch points and facilitating smooth transitions between automated systems and human agents. This unified approach creates a more efficient, personalized, and satisfying customer experience that balances automated convenience with human expertise when needed.

2. Boosted agent productivity

AI automation significantly enhances agent productivity by taking over time-consuming routine tasks, such as call summarization, data entry, and follow-up scheduling.

By automating these repetitive processes, agents can save significant time, giving them more freedom to engage with customers on a deeper level. This shift allows agents to prioritize building meaningful relationships, addressing complex customer needs, and delivering a more personalized service experience, ultimately driving better outcomes for both the business and its customers.

3. Cost savings

Organizations can significantly cut operational expenses by leveraging automated interactions and improving agent processes. Automation allows businesses to handle much higher volumes of customer inquiries without the need to hire additional staff, reducing labor costs.

Optimized processes ensure that agents are deployed effectively, minimizing downtime and maximizing productivity. Together, these strategies help organizations save money while maintaining high levels of service quality.

4. Increased (and improved) data insights

Analytics into AI performance offers businesses a deeper understanding of their operations by delivering actionable insights into customer interactions, agent performance, and operational efficiency.

These data-driven insights help identify trends, pinpoint areas for improvement, and make informed decisions that enhance both service quality and customer satisfaction. With continuous monitoring and analysis, businesses can adapt quickly to changing demands and maintain a competitive edge.

Implementation tips to start your contact center AI

If you want to add AI to your contact center, there are a handful of important decisions you need to make first that’ll determine your approach. Here are the most important ones to get you started.

1. Define your business objectives

Begin by assessing specific challenges and objectives, so that you can identify areas where automation could have the most significant impact later on—such as streamlining processes, reducing costs, or improving customer experiences.

Consider how AI can address these pain points and align with your long-term goals, but remember to start small. You just need one use case to get going. This allows you to test the solution in a controlled environment, gather valuable insights, and identify potential challenges.

2. Identify the best touch points in your customer journey

After you define your business objectives, you’ll want to identify the touch points within your customer journey that are best for AI. Within those touch points are End User Stories that will help you determine the data sources, escalation and automation paths, and success metrics that will lead you to significant outcomes. Our expert team of AI Engineers and Program Managers will help you map out the correct path.

3. Decide how you’ll acquire your AI: build, buy, or buy-to-build?

When choosing AI solutions, ensure they align with your organization’s size, industry, and specific requirements. Look at factors such as scalability to accommodate future growth, integration capabilities with your existing systems, and the level of vendor support offered.

It’s important to consider the solution’s ease of use, cost-effectiveness, and potential for customization to meet your unique needs. Another critical factor is observability, so you can avoid “black box AI” that’s nearly impossible to manage and improve.

You’ll also need to evaluate whether it’s best to buy an off-the-shelf solution, build a custom AI system tailored to your needs, or opt for a buy-to-build approach, which combines pre-built technology with customization options for greater flexibility.

4. Prep for human agent training at the outset

Invest in robust training programs to equip agents with the knowledge and skills needed to work effectively alongside AI tools. This includes developing expertise in areas where human input is crucial, such as managing complex emotional situations, problem-solving, and building rapport with customers.

5. Plan for integration and compatibility

Remember: Your AI will only be as good as the data and systems it can access. Verify compatibility with your existing systems, like CRM, ticketing platforms, or live chat tools. Integration to these systems is critical to the success of your contact center AI solution.
You also want to plan how AI will seamlessly integrate into human agents’ daily tasks without disrupting their workflows, and include all data within your project scope.

6. Establish monitoring and feedback loops

Before making any changes to your contact center, benchmark KPIs like first-call resolution, average handling time, and customer sentiment. Then regularly update and retrain the AI based on human agent and customer feedback to experiment and make the most critical changes for your business.

7. Plan for scalability

Implement AI solutions in phases, beginning with just one or two specific use cases. Look for solutions designed to help your business scale by accommodating different communication channels and adapting to evolving technologies.
By focusing on skills that complement AI capabilities, agents can provide a seamless, empathetic, and personalized experience that enhances customer satisfaction.

Final thoughts on contact center AI

Contact center AI represents a true organizational transformation opportunity in customer support, offering unprecedented ways to improve efficiency while enhancing customer experiences. Rather than replacing human agents, it empowers them to work more effectively, focusing on high-value interactions that require emotional intelligence and complex problem-solving skills.

The future of customer support lies in finding the right balance between automated efficiency and human touch. Organizations that successfully move from a conversational AI contact center to fully generative AI experiences will see significant lifts in key metrics and will be well-positioned to meet evolving customer expectations.

Engineering Excellence: How to Build Your Own AI Assistant – Part 2

In Part One of this guide, we explored the foundational architecture needed to build production-ready AI agents – from cognitive design principles to data preparation strategies. Now, we’ll move from theory to implementation, diving deep into the technical components that bring these architectural principles to life when you attempt to build your own AI assistant or agent.

Building on those foundations, we’ll examine the practical challenges of natural language understanding, response generation, and knowledge integration. We’ll also explore the critical role of observability and testing in maintaining reliable AI systems, before concluding with advanced agent behaviors that separate exceptional implementations from basic chatbots.

Whether you’re implementing your first AI assistant or optimizing existing systems, these practical insights will help you create more sophisticated, reliable, and maintainable AI agents.

Section 1: Natural Language Understanding Implementation

With well-prepared data in place, we can focus on one of the most challenging aspects of AI agent development: understanding user intent. While LLMs have impressive language capabilities, translating user input into actionable understanding requires careful implementation of several key components.

While we use terms like ‘natural language understanding’ and ‘intent classification,’ it’s important to note that in the context of LLM-based AI agents, these concepts operate at a much more sophisticated level than in traditional rule-based or pattern-matching systems. Modern LLMs understand language and intent through deep semantic processing, rather than predetermined pathways or simple keyword matching.

Vector Embeddings and Semantic Processing

User intent often lies beneath the surface of their words. Someone asking “Where’s my stuff?” might be inquiring about order status, delivery timeline, or inventory availability. Vector embeddings help bridge this gap by capturing semantic meaning behind queries.

Vector embeddings create a map of meaning rather than matching keywords. This enables your agent to understand that “I need help with my order” and “There’s a problem with my purchase” request the same type of assistance, despite sharing no common keywords.

Disambiguation Strategies

Users often communicate vaguely or assume unspoken context. An effective AI agent needs strategies for handling this ambiguity – sometimes asking clarifying questions, other times making informed assumptions based on available context.

Consider a user asking about “the blue one.” Your agent must assess whether previous conversation provides clear reference, or if multiple blue items require clarification. The key is knowing when to ask questions versus when to proceed with available context. This balance between efficiency and accuracy maintains natural, productive conversations.

Input Processing and Validation

Before formulating responses, your agent must ensure that input is safe and processable. This extends beyond security checks and content filtering to create a foundation for understanding. Your agent needs to recognize entities, identify key phrases, and understand patterns that indicate specific user needs.

Think of this as your agent’s first line of defense and comprehension. Just as a human customer service representative might ask someone to slow down or clarify when they’re speaking too quickly or unclearly, your agent needs mechanisms to ensure it’s working with quality input, which it can properly process.

Intent Classification Architectures

Reliable intent classification requires a sophisticated approach beyond simple categorization. Your architecture must consider both explicit statements and implicit meanings. Context is crucial – the same phrase might indicate different intents depending on its place in conversation or what preceded it.

Multi-intent queries present a particular challenge. Users often bundle multiple requests or questions together, and your architecture needs to recognize and handle these appropriately. The goal isn’t just to identify these separate intents but to process them in a way that maintains a natural conversation flow.

Section 2: Response Generation and Control

Once we’ve properly understood user intent, the next challenge is generating appropriate responses. This is where many AI agents either shine or fall short. While LLMs excel at producing human-like text, ensuring that those responses are accurate, appropriate, and aligned with your business needs requires careful control and validation mechanisms.

Output Quality Control Systems

Creating high-quality responses isn’t just about getting the facts right – it’s about delivering information in a way that’s helpful and appropriate for your users. Think of your quality control system as a series of checkpoints, each ensuring that different aspects of the response meet your standards.

A response can be factually correct, yet fail by not aligning with your brand voice or straying from approved messaging scope. Quality control must evaluate both content and delivery – considering tone, brand alignment, and completeness in addressing user needs.

Hallucination Prevention Strategies

One of the more challenging aspects of working with LLMs is managing their tendency to generate plausible-sounding but incorrect information. Preventing hallucinations requires a multi-faceted approach that starts with proper prompt design and extends through response validation.

Responses must be grounded in verifiable information. This involves linking to source documentation, using retrieval-augmented generation for fact inclusion, or implementing verification steps against reliable sources.

Input and Output Filtering

Filtering acts as your agent’s immune system, protecting both the system and users. Input filtering identifies and handles malicious prompts and sensitive information, while output filtering ensures responses meet security and compliance requirements while maintaining business boundaries.

Implementation of Guardrails

Guardrails aren’t just about preventing problems – they’re about creating a space where your AI agent can operate effectively and confidently. This means establishing clear boundaries for:

  • What types of questions your agent should and shouldn’t answer
  • How to handle requests for sensitive information
  • When to escalate to human agents

Effective guardrails balance flexibility with control, ensuring your agent remains both capable and reliable.

Response Validation Methods

Validation isn’t a single step but a process that runs throughout response generation. We need to verify not just factual accuracy, but also consistency with previous responses, alignment with business rules, and appropriateness for the current context. This often means implementing multiple validation layers that work together to ensure quality responses, all built upon a foundation of reliable information.

Section 3: Knowledge Integration

A truly effective AI agent requires seamlessly integrating your organization’s specific knowledge, layering that on top of the communication capabilities of language models.This integration should be reliable and maintainable, ensuring access to the right information at the right time. While you want to use the LLM for contextualizing responses and natural language interaction, you don’t want to rely on it for domain-specific knowledge – that should come from your verified sources.

Retrieval-Augmented Generation (RAG)

RAG fundamentally changes how AI agents interact with organizational knowledge by enabling dynamic information retrieval. Like a human agent consulting reference materials, your AI can “look up” information in real-time.

The power of RAG lies in its flexibility. As your knowledge base updates, your agent automatically has access to the new information without requiring retraining. This means your agent can stay current with product changes, policy updates, and new procedures simply by updating the underlying knowledge base.

Dynamic Knowledge Updates

Knowledge isn’t static, and your AI agent’s access to information shouldn’t be either. Your knowledge integration pipeline needs to handle continuous updates, ensuring your agent always works with current information.

This might include:

  • Customer profiles (orders, subscription status)
  • Product catalogs (pricing, features, availability)
  • New products, support articles, and seasonal information

Managing these updates requires strong synchronization mechanisms and clear protocols to maintain data consistency without disrupting operations.

Context Window Management

Managing the context window effectively is crucial for maintaining coherent conversations while making efficient use of your knowledge resources. While working memory handles active processing, the context window determines what knowledge base and conversation history information is available to the LLM. Not all information is equally relevant at every moment, and trying to include too much context can be as problematic as having too little.

Success depends on determining relevant context for each interaction. Some queries need recent conversation history, while others benefit from specific product documentation or user history. Proper management ensures your agent accesses the right information at the right time.

Knowledge Attribution and Verification

When your agent provides information, it should be clear where that information came from. This isn’t just about transparency – it’s about building trust and making it easier to maintain and update your knowledge base. Attribution helps track which sources are being used effectively and which might need improvement.

Verification becomes particularly important when dealing with dynamic information. As an AI engineer, you need to ensure that responses are grounded in current, verified sources, giving you confidence in the accuracy of every interaction.

Section 4: Observability and Testing

With the core components of understanding, response generation, and knowledge integration in place, we need to ensure our AI agent performs reliably over time. This requires comprehensive observability and testing capabilities that go beyond traditional software testing approaches.

Building an AI agent isn’t a one-time deployment – it’s an iterative process that requires continuous monitoring and refinement. The probabilistic nature of LLM responses means traditional testing approaches aren’t sufficient. You need comprehensive observability into how your agent is performing, and robust testing mechanisms to ensure reliability.

Regression Testing Implementation

AI agent testing requires a more nuanced approach than traditional regression testing. Instead of exact matches, we must evaluate semantic correctness, tone, and adherence to business rules.

Creating effective regression tests means building a suite of interactions that cover your core use cases while accounting for common variations. These tests should verify not just the final response, but also the entire chain of reasoning and decision-making that led to that response.

Debug-Replay Capabilities

When issues arise – and they will – you need the ability to understand exactly what happened. Debug-replay functions like a flight recorder for AI interactions, logging every decision point, context, and data transformation. This visibility lets you trace paths from input to output, simplifying issue identification and resolution. This level of visibility allows you to trace the exact path from input to output, making it much easier to identify where adjustments are needed and how to implement them effectively.

Performance Monitoring Systems

Monitoring an AI agent requires tracking multiple dimensions of performance. Start with the fundamentals:

  • Response accuracy and appropriateness
  • Processing time and resource usage
  • Business-defined KPIs

Your monitoring system should provide clear visibility into these metrics, allowing you to set baselines, track deviations, and measure the impact of any changes you make to your agent. This data-driven approach focuses optimization efforts on metrics that matter most to business objectives.

Iterative Development Methods

Improving your AI agent is an ongoing process. Each interaction provides valuable data about what’s working and what’s not. You want to establish systematic methods for:

  • Collecting and analyzing interaction data
  • Identifying areas for improvement
  • Testing and validating changes
  • Rolling out updates safely

Success comes from creating tight feedback loops between observation, analysis, and improvement, always guided by real-world performance data.

Section 5: Advanced Agent Behaviors

While basic query-response patterns form the foundation of AI agent interactions, implementing advanced behaviors sets exceptional agents apart. These sophisticated capabilities allow your agent to handle complex scenarios, maintain goal-oriented conversations, and effectively manage uncertainty.

Task Decomposition Strategies

Complex user requests often require breaking down larger tasks into manageable components. Rather than attempting to handle everything in a single step, effective agents need to recognize when to decompose tasks and how to manage their execution.

Consider a user asking to “change my flight and update my hotel reservation.” The agent must handle this as two distinct but related tasks, each with different information needs, systems, and constraints – all while maintaining coherent conversation flow.

Goal-oriented Planning

Outstanding AI agents don’t just respond to queries – they actively work toward completing user objectives. This means maintaining awareness of both immediate tasks and broader goals throughout the conversation.

The agent should track progress, identify potential obstacles, and adjust its approach based on new information or changing circumstances. This might mean proactively asking for additional information when needed or suggesting alternative approaches when the original path isn’t viable.

Multi-step Reasoning Implementation

Some queries require multiple steps of logical reasoning to reach a proper conclusion. Your agent needs to be able to:

  • Break down complex problems into logical steps
  • Maintain reasoning consistency across these steps
  • Draw appropriate conclusions based on available information

Uncertainty Handling

Building on the flexible frameworks established in your initial design, advanced AI agents need sophisticated strategies for managing uncertainty in real-time interactions. This goes beyond simply recognizing unclear requests – it’s about maintaining productive conversations even when perfect answers aren’t possible.

Effective uncertainty handling involves:

  • Confidence assessment: Understanding and communicating the reliability of available information
  • Partial solutions: Providing useful responses even when complete answers aren’t available
  • Strategic escalation: Knowing when and how to involve human operators

The goal isn’t eliminating uncertainty, but to make it manageable and transparent. When definitive answers aren’t possible, agents should communicate limitations while moving conversations forward constructively.

Building Outstanding AI Agents: Bringing It All Together

Creating exceptional AI agents requires careful orchestration of multiple components, from initial planning through advanced behaviors. Success comes from understanding how each component works in concert to create reliable, effective interactions.

Start with clear purpose and scope. Rather than trying to build an agent that does everything, focus on specific objectives and define clear success criteria. This focused approach allows you to build appropriate guardrails and implement effective measurement systems.

Knowledge integration forms the backbone of your agent’s capabilities. While Large Language Models provide powerful communication abilities, your agent’s real value comes from how well it leverages your organization’s specific knowledge through effective retrieval and verification systems.

Building an outstanding AI agent is an iterative process, with comprehensive observability and testing capabilities serving as essential tools for continuous improvement. Remember that your goal isn’t to replace human interaction entirely, but to create an agent that handles appropriate tasks efficiently, while knowing when to escalate to human agents. By focusing on these fundamental principles and implementing them thoughtfully, you can create AI agents that provide real value to your users while maintaining reliability and trust.

Ready to put these principles into practice? Do it with AI Studio, Quiq’s enterprise platform for building sophisticated AI agents.

AI Assistant Builder: An Engineering Guide to Production-Ready Systems – Part 1

Modern AI agents, powered by Large Language Models (LLMs), are transforming how businesses engage with users through natural, context-aware interactions. This marks a decisive shift away from traditional chatbot building platforms with their rigid decision trees and limited understanding. For AI assistant builders, engineers and conversation designers, this evolution brings both opportunity and challenge. While LLMs have dramatically expanded what’s possible, they’ve also introduced new complexities in development, testing, and deployment.

In Part One of this technical guide, we’ll focus on the foundational principles and architecture needed to build production-ready AI agents. We’ll explore purpose definition, cognitive architecture, model selection, and data preparation. Drawing from real-world experience, we’ll examine key concepts like atomic prompting, disambiguation strategies, and the critical role of observability in managing the inherently probabilistic nature of LLM-based systems.

Rather than treating LLMs as black boxes, we’ll dive deep into the structural elements that make AI agents exceptional – from cognitive architecture design to sophisticated response generation. Our approach balances practical implementation with technical rigor, emphasizing methods that scale effectively and produce consistent results.

Then, in Part Two, we’ll explore implementation details, observability patterns, and advanced features that take your AI agents from functional to exceptional.

Whether you’re looking to build AI assistants for customer service, internal tools, or specialized applications, these principles will help you create more capable, reliable, and maintainable systems. Ready? Let’s get started.

Section 1: Understanding the Purpose and Scope

When you set out to design an AI agent, the first and most crucial step is establishing a clear understanding of its purpose and scope. The probabilistic nature of Large Language Models means we need to be particularly thoughtful about how we define success and measure progress. An agent that works perfectly in testing might struggle with real-world interactions if we haven’t properly defined its boundaries and capabilities.

Defining Clear Objectives

The key to successful AI agent development lies in specificity. Vague objectives like “provide customer support” or “help users find information” leave too much room for interpretation and make it difficult to measure success. Instead, focus on concrete, measurable goals that acknowledge both the capabilities and limitations of your AI agent.

For example, rather than aiming to “answer all customer questions,” a better objective might be to “resolve specific categories of customer inquiries without human intervention.” This provides clear development guidance while establishing appropriate guardrails.

Requirements Analysis and Success Metrics

Success in AI agent development requires careful consideration of both quantitative and qualitative metrics. Response quality encompasses not just accuracy, but also relevance and consistency. An agent might provide factually correct information that fails to address the user’s actual need, or deliver inconsistent responses to similar queries.

Tracking both completion rates and solution paths helps us understand how our agent handles complex interactions. Knowledge attribution is critical – responses must be traceable to verified sources to maintain system trust and accountability.

Designing for Reality

Real-world interactions rarely follow ideal paths. Users are often vague, change topics mid-conversation, or ask questions that fall outside the agent’s scope. Successful AI agents need effective strategies for handling these situations gracefully.

Rather than trying to account for every possible scenario, focus on building flexible response frameworks. Your agent should be able to:

  • Identify requests that need clarification
  • Maintain conversation flow during topic changes
  • Identify and appropriately handle out-of-scope requests
  • Operate within defined security and compliance boundaries

Anticipating these real-world challenges during planning helps build the necessary foundations for handling uncertainty throughout development.

Section 2: Cognitive Architecture Fundamentals

The cognitive architecture of an AI agent defines how it processes information, makes decisions, and maintains state. This fundamental aspect of agent design in AI must handle the complexities of natural language interaction while maintaining consistent, reliable behavior across conversations.

Knowledge Representation Systems

An AI agent needs clear access to its knowledge sources to provide accurate, reliable responses. This means understanding what information is available and how to access it effectively. Your agent should seamlessly navigate reference materials and documentation while accessing real-time data through APIs when needed. The knowledge system must maintain conversation context while operating within defined business rules and constraints.

Memory Management

AI agents require sophisticated memory management to handle both immediate interactions and longer-term context. Working memory serves as the agent’s active workspace, tracking conversation state, immediate goals, and temporary task variables. Think of it like a customer service representative’s notepad during a call – holding important details for the current interaction without getting overwhelmed by unnecessary information.

Beyond immediate conversation needs, agents must also efficiently handle longer-term context through API interactions. This could mean pulling customer data, retrieving order information, or accessing account details. The key is maintaining just enough state to inform current decisions, while keeping the working memory focused and efficient.

Decision-Making Frameworks

Decision making in AI agents should be both systematic and transparent. An effective framework begins with careful input analysis to understand the true intent behind user queries. This understanding combines with context evaluation – assessing both current state and relevant history – to determine the most appropriate action.

Execution monitoring is crucial as decisions are made. Every action should be traceable and adjustable, allowing for continuous improvement based on real-world performance. This transparency enables both debugging when issues arise and systematic enhancement of the agent’s capabilities over time.

Atomic Prompting Architecture

Atomic prompting is fundamental to building reliable AI agents. Rather than creating complex, multi-task prompts, we break down operations into their smallest meaningful units. This approach significantly improves reliability and predictability – single-purpose prompts are more likely to produce consistent results and are easier to validate.

A key advantage of atomic prompting is efficient parallel processing. Instead of sequential task handling, independent prompts can run simultaneously, reducing overall response time. While one prompt classifies an inquiry type, another can extract relevant entities, and a third can assess user emotion. These parallel operations improve efficiency while providing multiple perspectives for better decision-making.

The atomic nature of these prompts makes parallel processing more reliable. Each prompt’s single, well-defined responsibility allows multiple operations without context contamination or conflicting outputs. This approach simplifies testing and validation, providing clear success criteria for each prompt and making it easier to identify and fix issues when they arise.

For example, handling a customer order inquiry might involve separate prompts to:

  • Classify the inquiry type
  • Extract relevant identifiers
  • Determine needed information
  • Format the response appropriately

Each step has a clear, single responsibility, making the system more maintainable and reliable.

When issues do occur, atomic prompting enables precise identification of where things went wrong and provides clear paths for recovery. This granular approach allows graceful degradation when needed, maintaining an optimal user experience even when perfect execution isn’t possible.

Section 3: Model Selection and Optimization

Choosing the right language models for your AI agent is a critical architectural decision that impacts everything from response quality to operational costs. Rather than defaulting to the most powerful (and expensive) model for all tasks, consider a strategic approach to model selection.

Different components of your agent’s cognitive pipeline may require different models. While using the latest, most sophisticated model for everything might seem appealing, it’s rarely the most efficient approach. Balance response quality with resource usage – inference speed and cost per token significantly impact your agent’s practicality and scalability.

Task-specific optimization means matching different models to different pipeline components based on task complexity. This strategic selection creates a more efficient and cost-effective system while maintaining high-quality interactions.

Language models evolve rapidly, with new versions and capabilities frequently emerging. Design your architecture with this evolution in mind, enabling model version flexibility and clear testing protocols for updates. This approach ensures your agent can leverage improvements in the field while maintaining reliable performance.

Model selection is crucial, but models are only as good as their input data. Let’s examine how to prepare and organize your data to maximize your agent’s effectiveness.

Section 4: Data Collection and Preparation

Success with AI agents depends heavily on data quality and organization. While LLMs provide powerful baseline capabilities, your agent’s effectiveness relies on well-structured organizational knowledge. Data organization, though typically one of the most challenging and time-consuming aspects of AI development, can be streamlined with the right tools and approach. This allows you to focus on building exceptional AI experiences rather than getting bogged down in manual processes.

Dataset Curation Best Practices

When preparing data for your AI agent, prioritize quality over quantity. Start by identifying content that directly supports your agent’s objectives – product documentation, support articles, FAQs, and procedural guides. Focus on materials that address common user queries, explain key processes, and outline important policies or limitations.

Data Cleaning and Preprocessing

Raw documentation rarely comes in a format that’s immediately useful for an AI agent. Think of this stage as translation work – you’re taking content written for human consumption and preparing it for effective AI use. Long documents must be chunked while maintaining context, key information extracted from dense text, and formatting standardized.

Information should be presented in direct, unambiguous terms, which could mean rewriting complex technical explanations or breaking down complicated processes into clearer steps. Consistent terminology becomes crucial throughout your knowledge base. During this process, watch for:

  • Outdated information that needs updating
  • Contradictions between different sources
  • Technical details that need validation
  • Coverage gaps in key areas

Automated Data Transformation and Enrichment

Manual data preparation quickly becomes unsustainable as your knowledge base grows. The challenge isn’t just handling large volumes of content – it’s maintaining quality and consistency while keeping information current. This is where automated transformation and enrichment processes become essential.

Effective automation starts with smart content processing. Tools that understand semantic structure can automatically segment documents while preserving context and relationships, eliminating the need for manual chunking decisions.

Enrichment goes beyond basic processing. Modern tools can identify connections between information, generate additional context, and add appropriate classifications. This creates a richer, more interconnected knowledge base for your AI agent.

Perhaps most importantly, automated processes streamline ongoing maintenance. When new content arrives – whether product information, policy changes, or updated procedures – your transformation pipeline processes these updates consistently. This ensures your AI agent works with current, accurate information without constant manual intervention.

Establishing these automated processes early lets your team focus on improving agent behavior and user experience rather than data management. The key is balancing automation with oversight to ensure both efficiency and reliability.

What’s Next?

The foundational elements we’ve covered – from cognitive architecture to knowledge management – are essential building blocks for production-ready AI agents. But understanding architecture is just the beginning.

In Part Two, we’ll move from principles to practice, exploring implementation patterns, observability systems, and advanced features that separate exceptional AI agents from basic chatbots. Whether you’re building customer service assistants, internal tools, or specialized AI applications, these practical insights will help you create more capable, reliable, and sophisticated systems.

Read the next installment of this guide: Engineering Excellence: How to Build Your Own AI Assistant – Part 2

How Customer Service AI Can Change Your Business

AI is one of the most exciting new developments in customer service. But how does customer service AI work and what it makes possible? In this piece, we’ll offer the context you need to make good decisions about this groundbreaking technology. Let’s dive in!

What is AI in Customer Service?

AI in customer service means deploying innovative technology–generative AI, custom predictive models, etc.–to foster support interactions that are quick, effective, and tailored to the individual needs of your customers. When organizations utilize AI-based tools, they can automate processes, optimize self-service options, and support their agents, all of which lead to significant time and cost savings.

What are the Benefits of Using AI in Customer Service?

There are myriad advantages to using customer support AI, including (but not limited to):

1. AI will automate routine work.

As with so many jobs, a lot of what customer service agents do day-to-day is fairly repetitive, as little imagination is required to do things like order tracking, balance checking, or password resetting. These days, customers are obsessed with quick and convenient service, so utilizing customer service AI to automate and speed up routine tasks benefits both customers (who want answers now) and agents (who don’t have to do the same thing all the time).

2. Scalability and Cost Savings

A related point concerns the fact that AI automating routine tasks and supporting agents with data-driven insights allows businesses to scale customer service without a proportional increase in costs. This lowers operating expenses, increases capacity to handle peak volumes, and frees-up human agents for high-value tasks.

3. Customer service AI can help make ‘smart’ documentation.

Many customers will begin by checking out your documentation to see if they can’t solve a problem first, so it’s important for yours to be top-notch. You can use large language models (LLMs) to draft or update documentation, of course, or you can go a step further. Modern AI agents can use documentation to answer questions directly, and can also guide customers to use the documentation themselves.

4. Customer Support AI Supercharges Chat.

Customer service leaders have long recognized that AI-powered agents for chat support are a cost-effective (and often preferred) alternative to traditional phone or email support. AI agents for chat are rapidly becoming a mainstay for contact centers because they can deliver personalized, round-the-clock support across any channel while seamlessly integrating with other tools in the CX, eCommerce, and marketing tech stacks.

5. AI contributes to a better customer experience.

All of the above ultimately adds up to a much better customer experience. When customers can immediately get their questions answered (whether at 2 p.m. or 2 a.m.), with details relevant to their specific situation, or even in their native language, that’s going to leave an impression!

6. Use customer service AI to learn about your customers.

Before moving on, let’s discuss the amazing capacity customer service AI has to help you discover trends in your customers preferences, predict customer needs, identify patterns, and proactively address issues before they become major problems. This can significantly speed up your response time, reduce churn, improve resource allocation, and establish your reputation for anticipating customer desires.

Where to Get Started with AI in Customer Service

If you’re looking to get started with customer support AI, this section will contain some pointers on where to begin.

Deploy AI Agents for Maximum Efficiency

The next frontier in customer service AI is ‘agents,’ which have evolved from the AI chatbot and are capable of much more flexible and open-ended behavior. Whereas a baseline large language model can generate a wide variety of outputs, agents are built to be able to pull information, hit APIs, and complete various tasks from start to finish.

Use Customer Service AI to Guide Humans and Optimize your Business Processes

AI-powered tools in customer service are changing how support teams operate by enhancing the productivity of human agents, as well as the efficiency of workflows. By providing agents with response suggestions specifically tailored to each customer’s unique needs, for instance, these tools enable agents to burn through issues more swiftly and confidently. This can be especially helpful during onboarding, where agents benefit a great deal from additional guidance as they learn the ropes.

More broadly, AI can automate many aspects of customer service and thereby streamline the support process. To take just one example, intelligent, AI-powered ticket routing can use sentiment analysis and customer intent to direct inquiries to the agent best able to resolve them.

As mentioned above, AI can also participate more directly by suggesting changes to responses and summarizing long conversations, all of which saves time. In addition to speeding up the overall support process, in other words, these optimizations make agents more efficient.

Use Voice AI for Customer Calls

Another exciting development is the rise of ‘multimodal models’ able to adroitly carry on voice-based interactions. For a long time now there have been very simple models able to generate speech, but they were tinny and artificial. No longer.

Today, these voice AI applications can quickly answer questions, are available 24/7, and are almost infinitely scalable. They have the added advantage of being able to translate between different natural languages on the fly.

Effectively use AI in Emails

In customer service, email automation involves leveraging technologies such as generative AI to automate and customize email interactions. This enhances your agents’ response speeds, increases customer satisfaction, and improves overall business efficiency. It enables businesses to handle a large number of inquiries while maintaining a high quality of customer interactions.

Given the email channel’s enduring importance, this is a prime spot to be looking at deploying AI.

Make the Most Out of Digital Channels

For a while now, people have been moving to communicating over digital channels like Facebook messenger, WhatsApp, and Apple Messages for Business, to name a few.

As with email, AI can help you automate and personalize the communications you have with customers over these digital channels, fully leveraging rich messaging and text messaging to meet your customers where they’re at.

AI can Transform your E-Commerce Operations

When you integrate AI with backend systems – like CRM or e-commerce platforms – it becomes easier to enhance upsells and cross-sells during customer support sessions (an AI agent might suggest products tailored to a customer’s previous purchases, items currently in their shopping cart, or aspects of the current conversation, for instance).

Moreover, AI can proactively deliver notifications featuring customized messages based on user activity and historical interactions, which can also increase sales and conversion rates. All of this allows you to boost profits while helping customers–everyone wins!

Things to Consider When Using AI in Customer Service

Now that we’ve covered some necessary ground about what customer support AI is and why it’s awesome, let’s talk about a few things you should be aware of when weighing different solutions and deciding on how to proceed.

Augmenting Human Agents

Against the backdrop of concerns over technological unemployment, it’s worth stressing that generative AI, AI agents, and everything else we’ve discussed are ways to supplement your human workforce.

So far, the evidence from studies done on the adoption of generative AI in contact centers have demonstrated unalloyed benefits for everyone involved, including both senior and junior agents. We believe that for a long time yet, the human touch will be a requirement for running a good contact center operation.

CX Expertise

Though a major benefit of customer service AI service is its proficiency in accurately grasping customer inquiries and requirements, obviously, not all AI systems are equally adept at this. It’s crucial to choose AI specifically trained on customer experience (CX) dialogues. It’s possible to do this yourself or fine-tune an existing model, but this will prove as expensive as it is time-intensive.

When selecting a partner for AI implementation, ensure they are not just experts in AI technology, but also have deep knowledge of and experience in the customer service and CX domains.

Time to Value

When integrating AI into your customer experience (CX) strategy, adopt a “crawl, walk, run” approach. This method not only clarifies your direction but also allows you to quickly realize value by first applying AI to high-leverage, low-risk repetitive tasks, before tackling more complex challenges that require deeper integration and more resources. Choosing the right partner is an important part of finding a strategy that is effective and will enable you to move swiftly.

Channel Enablement

These days, there’s a big focus on cultivating ‘omnichannel’ support, and it’s not hard to see why. There are tons of different channels, many boasting billions of users each. From email automation for customer service and Voice AI to digital business messaging channels, you need to think through which customer communication channels you’ll apply AI to first. You might eventually want to have AI integrated into all of them, but it’s best to start with a few that are especially important to your business, master them, and branch out from there.

Security and Privacy

Data security and customer privacy have always been important, but as breaches and ransomware attacks have grown in scope and power, people have become much more concerned with these issues.

That’s why LLM security and privacy are so important. You should look for a platform that prioritizes transparency in their AI systems—meaning there is clear documentation of these systems’ purpose, capabilities, and limitations. Ideally, you’d also want the ability to view and customize AI behaviors, so you can tweak it to work well in your particular context.

Then, you want to work with a vendor that is as committed to high ethical standards and the protection of user privacy as you are; this means, at minimum, only collecting the data necessary to facilitate conversations.

Finally, there are the ‘nuts and bolts’ to look out for. Your preferred platform should have strong encryption to protect all data (both in transit and at rest), regular vulnerability scans, and penetration testing safeguard against cyber threats.

Observability

Related to the transparency point discussed above, there’s also the issue of LLM observability. When deploying Large Language Models (LLMs) into applications, it’s crucial not to regard them as opaque “black boxes.” As your LLM deployment grows in complexity, it becomes all the more important to monitor, troubleshoot, and comprehend the LLM’s influence on your application.

There’s a lot to be said about this, but here are some basic insights you should bear in mind:

  • Do what you can to incentivize users to participate in testing and refining the application.
  • Try to simplify the process of exploring the application across a variety of contexts and scenarios.
  • Be sure you transparently display how the model functions within your application, by elucidating decision-making pathways, system integrations, and validation of outputs. This makes it easier to model how it functions and catch any errors.
  • Speaking of errors, put systems in place to actively detect and address deviations or mistakes.
  • Display key performance metrics such as response times, token consumption, and error rates.

Brands that do this correctly will have the advantage of being established as genuine leaders, with everyone else relegated to status as followers. Large language models are going to become a clear differentiator for CX enterprises, but they can’t fulfill that promise if they’re seen as mysterious and inscrutable. Observability is the solution.

Risk Mitigation

You should look for a platform that adopts a thorough risk management strategy. A great way to do this is by setting up guardrails that operate both before and after an answer has been generated, ensuring that the AI sticks to delivering answers from verified sources.

Another thing to check is whether the platform is filtering both inbound and outbound messages, so as to block harmful content that might otherwise taint a reply. These precautions enable brands to implement AI solutions confidently, while also effectively managing concomitant risks.

AI Model Flexibility

Finally, in the interest of maintaining your ability to adapt, we suggest looking at a vendor that is model-agnostic, facilitating integration with a range of different AI offerings. Quiq’s AI Studio, for example, is compatible with leading-edge models like OpenAI’s GPT3.5 and GPT4, as well as Anthropic’s Claude models, in addition to supporting bespoke AI models. This is the kind of versatility you should be on the look out for.

What is the Future of AI in Customer Service?

This has been a high-level overview of the ways in which customer support AI can make you stand out in a crowded market. AI can help you automate routine tasks and free up agent time, personalize responses, gather insights about customers, and thoroughly optimize your internal procedures. However, you must also make sure your models are observable, your offering is flexible and dynamic, and you’re being careful with sensitive customer data.

For more context, check out our in-depth Guide to Evaluating AI for Customer Service Leaders.

10 Examples of AI Customer Service Solutions That Could Change Your Business

From full-bore automation to multilingual speech and more, AI is already changing the way customer service works. We’ve written a lot about this over the past year, drawing on both industry statistics and our insider knowledge.

But it always helps to ground these claims with specific, real-world examples, which will be our focus today. In our judgment, there are ten domains where AI customer service helps businesses better serve their customers and improve their own profits, all of which we’ll walk through below.

Let’s get started!

What are the Ways AI can be used for Customer Service?

The following ten examples of AI in customer service are especially compelling. Read through them to see how you might use AI in your enterprise.

1. Instant, Multilingual, 24/7 Replies

Your customer service agents might require downtime, but an AI agent can operate round-the-clock. Capable of handling inquiries and resolving issues at any time of the day or night, AI agents ensure that matters are either resolved or neatly handed over to your human agents the next morning. This not only means that service is continuous, it also reduces the workload waiting for your agents while they’re getting their coffee.

Additionally, with the evolution of machine translation, it’s now possible to automatically translate between most languages, which is essential for serving a diverse, global customer base. Offering support in a customer’s native language not only improves key performance metrics like average handling time and resolution rates, but also significantly enhances customer satisfaction, demonstrating your commitment to providing a comforting, personalized experience (all this without the need to open up contact centers in each new region you operate in).

2. Automatically Sorting Emails and Tickets

Properly resolving an issue requires many steps, but one big one that must be handled up front is sorting and prioritizing incoming emails or tickets. A person could easily spend most of their day combing through communications with customers and deciding what should be handled first.

But, with AI, this is no longer required! Clever email automation can parse these incoming messages and route them to the relevant agents, boosting retention and improving your bottom line. Even better, AI agents are often good enough to solve problems directly (more on this later). Just make sure you’re following best practices when looking for an email automation for customer service platform.

3. Voice AI

Throughout this piece, we speak in general of AI agents, but one specific kind of AI worth singling out is the multimodal models able to parse voice commands and respond in kind.

On their own voice models aren’t new, but they’re now good enough to form a pillar of your customer experience strategy. Voice AI for customer experience can increase the efficiency of your operation, enhance the customer experience, and facilitate multilingual support.

4. Personalized Responses

Enhancing the customer experience by tailoring your interactions to their circumstances is easy enough to understand, but it’s far from trivial. However, a combination of advances in artificial intelligence and the vast amounts of data generated from our increasingly online lives is starting to change this picture.

However you’re reaching out to customers, people will respond better if you successfully draw on their specific data–purchase history, past interactions with your contact center, or whatever–to make it clear you’re talking to them.

Check out our guide to retrieval-augmented generation for more information.

5. Automating Content Generation

So, AI can help you personalize responses, but this is a special case of the more general fact that they can help you with content generation. Modern generative AI can create product information, summaries of calls or interactions, and even blog posts. These are huge time savers, reducing the workload for customer service teams and enabling them to handle more complex tasks.

6. AI Agents Are Handling Issues on Their Own

AI agents are great at automating routine tasks and asks, such as answering common questions or troubleshooting straightforward technical problems.

You’ll have to experiment with these tools to figure out which ones they can sort out alone, but we recommend maintaining robust checks to ensure they don’t behave in unexpected ways.

7. AI Systems are Letting Customers Solve Issues on Their Own

A related but distinct fact is that modern agents can help customers solve their own issues without the need for much oversight from agents.

AI agents can make your troubleshooting guides conversational, helping customers get their software working and guiding them through key steps while answering whatever questions come up along the way.

8. Natural Language Processing and Sentiment Analysis are Making Customers’ Feelings Clearer

There are different kinds of data, but two of the biggest categories are ‘structured’ and ‘unstructured.’ The former is the kind of thing you might find in clearly labeled columns in an Excel spreadsheet, while the latter consists of things like feedback from social media, product reviews, call transcriptions, etc.

Though unstructured data is profoundly informative, not much could be done with it until natural language processing in general – and sentiment analysis in particular – made significant strides. These techniques allow you to extract insights around how customers feel, at a much larger scale. AI agents can now automatically search for recurring issues or customer sentiment, while customer service teams can quickly respond to emerging problems and adapt in real time.

9. Predictive Analytics and Machine Learning are Helping Us Better Serve Customers

A similar idea is to use predictive analytics and machine learning. With these tools, enterprises can craft AI agents to analyze customer data to identify trends, preferences, and pain points. With enough data, for example, they might see cyclical patterns in customer buying behaviors or realize that a product feature consistently causes a certain kind of frustration.

This gives customer service teams and AI agents the ability to proactively address common issues and personalize responses (discussed above), thereby improving CSAT and other metrics by making interactions more helpful.

10. AI is Making Human Agents More Effective

We’ve made a few allusions to this already, but here we’ll make it explicit: AI agents can make your human agents much more effective.

Human agents can now use generative AI tools to help them craft responses, coach them to do their jobs better, and facilitate the automation of parts of their work. For example, Quiq’s Agent Assist offers suggested responses, agent coaching and process automation (see how it works here).

These are just a few examples, of course, but they’re enough to demonstrate the profound ways AI agents can augment (and improve) your workflows!

Leverage AI Customer Service Solutions Today

AI for customer service is among the most promising frontiers for our industry. To learn more about Quiq’s approach to customer-facing AI, click here.

5 Engineering Practices For Your LLM Toolkit

Large Language Models play a pivotal role in automating conversations, enhancing customer experiences, and scaling support capabilities. However, delivering on these promises goes beyond simply deploying powerful models; it involves utilizing a comprehensive LLM, or generative AI, toolkit that enables effective integration, orchestration, and monitoring of agentic AI workflows.

In this article, I’ll touch on a few time-tested software practices that have helped me bridge the gap between traditional software development and agentic AI engineering.

1. API Discoverability and Graph-Based RESTful APIs

Data access is crucial for AI agents tasked with understanding and responding to complex customer inquiries. Modern LLM developer tools should facilitate understanding and access through APIs that are well defined with JSON-LD, GraphQL, or OpenAPI spec. These API protocols enable AI agents to dynamically query and interpret interconnected data structures. The more discoverable your APIs, the easier it becomes for your AI to provide personalized and accurate service.
Similar to human agents onboarding to your support team, AI agents need access and understanding of your system data to provide relevant and accurate customer service.

2. Design by Contract with AI Function Calling

Ensuring reliable AI-to-system interactions requires strict compliance with well-defined operational rules. This is where the practice of design by contract proves invaluable. The best LLM tools should establish clear contracts for AI functions, ensuring that each interaction occurs within its designated boundaries and yields the expected outcomes. This structured approach minimizes errors and enhances the reliability of AI agents by mandating validation checks when reading or writing data.
Your LLM toolkit should promote and enforce a defined data schema for your AI agents. For more insights, refer to Quiq’s exploration of this topic in their LLM Function Calling post.

3. Functional and Aspect-Oriented Programming

Functional programming emphasizes pure functions and immutability, and when combined with aspect-oriented programming, which tackles cross-cutting concerns, it establishes robust and scalable frameworks ideal for AI development.

Modern LLM toolkits that embrace these paradigms offer sophisticated tools for constructing more resilient cognitive architectures. These components can be independently developed, tested, and reused, making them ideal for assembling complex AI agents, including agent swarms. Agent swarms, consisting of multiple AI agents working in concert, benefit particularly from an atomic, yet cohesive approach to decision making. Your design choices will become crucial as the demands of customer interactions grow more complex over time.

4. Observability: Ensuring Transparency and Performance

Your LLM toolkit should offer comprehensive monitoring capabilities that allow developers and business operators to track how AI agents make decisions. These tools should enable high level and deep dive analysis that clearly shows how inputs are processed and decisions are formulated. This level of transparency is crucial for troubleshooting and optimizing performance.

By offering detailed insights into AI performance and behavior, modern LLM toolkits play a critical role in helping businesses maintain high service quality and build trust in their AI-driven solutions. The ability to trace how and why a message was delivered or an action taken has never been so important, and top LLM dev tools provide it. Traditional logging and APM software won’t cut it in the era of stochastic AI. Please see Quiq’s LLM Observability post for a deeper discussion on the topic.

5. Continuous Integration

Continuous integration (CI) systems within LLM toolkits play an important role in development, testing, integration, and deployment of AI agents. Your toolkit should ensure agents adapt correctly to changes in models, data, logic or your system at large. LLM toolkits that oversee the lifecycle of AI agents will need to be resilient to updates and iterative improvements based on real-world scenarios and emerging capabilities of the models.

Additionally, modern LLM toolkits, such as those highlighted in Quiq’s AI Studio Debug Workbench, should provide an environment for running a wide range of scenarios. This includes allowing developers to closely inspect, recreate and replay AI behavior on-demand or test-time. You will need to be well informed and react quickly and confidently across the lifecycle of your project.

Remaining Skeptical in the Era of AI

As a software developer with 20 years of experience, I’ve found that a healthy dose of skepticism and reliance on time-tested practices have helped me remain focused on building robust solutions. Not only has this experience proven effective over the years, but it has also laid a strong foundation for my journey as an Applied AI Engineer.

However, LLMs present new challenges that traditional tools and techniques alone can’t fully address. To unlock the potential of these models, we must remain adaptable and open to integrating new tools, techniques and tactics. While I still often use Emacs for editing, I’ve also come to fully embrace the LLM toolkit equipped with a visual procode interface that promotes solid engineering practices. An LLM toolkit will not erase the need for your software engineering practices, but it does provide me, my team and our customers with the tools necessary to unlock the power of AI in an enterprise environment.

Finally, tools like AI Studio offer a surface where we can collaborate with our counterparts across the business to help grow AI that is well understood, reliable, and impactful. Without collaboration, an AI initiative will likely grind to a halt. You will need some new tools to help you bridge the gap.

To learn more about how Quiq is helping software engineers, operational teams and business leaders find the intersection of AI in 2025, learn more about AI Studio.

Highlights from My Build vs. Buy Discussion with TTEC: How to Make the Right Strategic Choice for Your Organization

As the founder of Quiq and a veteran in the CX technology space, I recently had the pleasure of joining TTEC Digital‘s Experience Exchange Series over on LinkedIn Live to discuss one of the most pressing questions facing enterprises today:

Should organizations build their own AI solutions or buy existing ones?

In my conversation with Tom Lewis, SVP of Consulting at TTEC Digital, we explored this complex decision-making process and its implications for customer experience success. Here’s an overview of our discussion —and the highlights of our conversation if you missed it.

My key takeaways:

  1. Assess your organization’s capabilities and resources honestly before deciding to build or buy
  2. Ensure strong collaboration between CX and IT teams
  3. Prioritize knowledge and data quality and governance for both building and buying
  4. Consider a hybrid build and buy approach when appropriate
  5. Maintain focus on risk management and compliance
  6. Stay adaptable as technology evolves and keep your eye on prize AKA CX outcomes

Understanding the AI build vs. buy dilemma.

The rapid advancement of AI technology has created both opportunities and challenges for enterprises. While the promise of AI to transform the customer experience is clear, the path to implementation isn’t always straightforward. Organizations must carefully evaluate their resources, capabilities, and objectives when deciding between building custom AI solutions or purchasing existing platforms.

When considering the build approach, organizations gain complete control over their AI solution and can tailor it precisely to their needs. However, this comes with significant investments in time, talent, and resources. During our discussion, I emphasized that building in-house requires not just initial development capabilities, but ongoing maintenance and governance of the system.

On the buy side, organizations can benefit from immediate deployment, proven solutions, and regular updates from vendors who specialize in AI technology. The trade-off here might be less customization and potential dependency on third-party providers.

Bridging the gap with IT.

One crucial aspect we explored was the importance of alignment between CX leaders and IT departments. Success in AI implementation requires a collaborative approach where both teams understand:

  • Technical requirements and limitations
  • Integration capabilities with existing systems
  • Data security protocols
  • Scalability needs

I shared that the most successful implementations often occur when CX and IT teams establish clear communication channels and shared objectives early in the process.

Data and knowledge are the foundations of AI success.

Regardless of the build or buy decision, data preparation and having the right knowledge in your knowledge base to train the AI is crucial. Organizations need to:

  • Audit existing data quality and accessibility
  • Establish data governance frameworks
  • Ensure compliance with privacy regulations
  • Create clear data management protocols

During our conversation, I stressed that the quality of AI outputs directly correlates with the quality of input data. We recently released a guide on 3 Simple Steps to Get Your CX Data Ready for Quiq — I highly recommend you check that out for more actionable tips on data readiness.

Don’t let perfect be the enemy of good.

Many CIOs are concerned that it’ll take years to prepare their knowledge and data for AI. To that, my advice is: ‘Don’t let perfect be the enemy of good.’ You’ve got to start somewhere, and there is sure to be a crawl-walk-run framework you can devise with the data available to you now. It’s all about identifying and isolating a first use case.

My other piece of advice to CIOs who may be inundated with AI data concerns is to get your hands dirty and start using AI. Get started with an implementation that you don’t expect to last a whole five years, but are rather expecting to learn, iterate, and fail forward from. Now is the time to lean in, not sit back—even if things are not perfect to start.

Managing risk and ensuring compliance.

One thing I highlighted to Tom was that AI is not super valuable to your business all by itself. What makes it so is combining it with your company data. And that means risk management is paramount. Key considerations include:

  • Data privacy and security
  • Regulatory compliance
  • Transparency in AI decision-making

When planning for risk management and compliance, organizations can build trust by:

  1. Implementing robust security measures
  2. Maintaining clear communication about AI use
  3. Regular auditing and monitoring of AI systems
  4. Establishing clear governance frameworks

What happens when AI creates delightful experiences that customers want to interact with even more?

Tom’s theory is that if you make communicating with a brand effortless, consumers will interact with that brand more, not less. I not only agree, but I think it’s a goal brands should strive for.

Customers are more likely to self-service via AI-powered conversations than on the phone or in person, especially when it comes to the minutia of decision-making. For example, a customer is more likely to ask “What’s the sofa frame made out of?” when evaluating a furniture purchase over chat or their digital messaging channel of their choice. These types of questions are not usually the ones people pick up the phone or march into a physical store to ask, but they are the kind of conversations that lead to more purchases.

Similarly to how retail clerks are ever-present for customers to ask questions, AI that understands and responds to natural language can create even more delightful experiences that build relationships and brand loyalty while driving more revenue.

Final thoughts and looking forward.

The path to AI implementation in CX isn’t one-size-fits-all. Success lies in making informed decisions based on your organization’s unique needs, capabilities, and objectives. Whether building or buying, the focus should remain on delivering value to customers while managing risks and resources effectively.

That said, this technology is exciting, moving fast, and stands to deliver on its promises when done correctly. In fact, I think in the next five years, there’s going to be a shift in customer perception that AI provides even better service than human agents.

Want to listen to my whole conversation with Tom? Check out the replay here.

Does Your Chatbot Sound Robotic? 7 Ways to Fix It

Does your chatbot sound like a robot?

Okay, chatbots are robots (hence the name), but they don’t have to sound like something out of a 70s sci-fi flick.

Chatbots have come a long way and are getting better at understanding and mimicking human interactions. According to Zendesk’s CX Trends 2023 report, 65% of leaders believe the AI/bots they use are becoming more natural and human-like.

It turns out customers agree. Sixty-nine percent who seek support find themselves asking bots a wider range of questions than before. But companies are still struggling to keep up with customers’ AI expectations.

Seventy-five percent of customers think AI should be able to provide the same level of service as human agents, and 75% expect AI interactions will become more natural and human-like over time.

So if your bot is still sounding a little wooden (or metallic), your customer satisfaction could be taking a hit. Here are some ways to make your chatbot sound more human.

But first, should chatbots sound human?

We think so. Yet, there’s a difference between making your bot sound human and pretending your bot is a human. No matter how advanced your chatbot is, we always recommend full transparency to our customers.

While chatbots can be as much a part of your team as your human agents, there are definitely limits to what they can do. If you don’t introduce your chatbot as such, customers might feel like you’re trying to trick them. And in today’s landscape, customer trust is everything.

Now back to the fun stuff.

1. Name your chatbot.

Amazon has Alexa, Apple has Siri, and Iron Man has Jarvis (and Friday). Chatbots and AI are instantly more relatable when you stop calling them bots.

 

We worked with Daily Harvest to develop their chatbot, aptly named Sage. Sage fields common questions and gathers data for conversations with human agents. Sage also helps minimize the stress on the Daily Harvest customer service team by containing 60% of conversations. While containment (where customers’ conversations aren’t transferred to a human agent) isn’t the goal, it’s good to know customers are gaining enough valuable information for Sage to resolve their own questions.

2. Consider putting a face to your AI.

Admittedly, this tip is controversial. Do Alexa and Siri have faces? No, that’d be weird. But they’re associated with objects already. Since your chatbot lives on the screen, giving it a face isn’t a bad idea.

Consider giving your bot a friendly avatar. It doesn’t have to be a literal face. It can be an icon, an inanimate object, an animal, or whatever represents your brand. Go with your gut on this one—it can really go either way.

Here’s a bad example:

3. Give your chatbot some personality.

What’s the first thing human agents do when they start a new chat? They introduce themselves! Your chatbot should do the same. On the first message, have your chatbot introduce themselves, say they’re a chatbot/virtual assistant/virtual agent/etc, and ask how they can help.

Beyond introductions, include some casual language in your chatbot’s script. Instead of “What’s your question?” say, “How can I help you today?”

Remember that your chatbot is an extension of your brand, so its personality should reflect it. If your brand is quirky and whimsical, infuse that language into your chatbot.

4. Teach your chatbot empathy.

Typically, low-tech chatbots can only repeat preprogrammed phrases. However, humans adapt to mood, personality, and behavior. To make your chatbot really feel more friendly and human-like, it needs to be able to do the same.

Look for a chatbot that Interprets questions through natural language processing (NLP) to determine how to answer it. NLP allows bots to pick up on human speech patterns in a much more sophisticated way.

You can also add empathetic language to various points in the chatbot script. Phrases like “I understand” and “I’m sorry to hear that” go a long way in soothing customer frustrations.

5. Give your chatbot context.

Start with the customer’s name. Whether the customer already has a profile or you program the chatbot to ask for it, have your chatbot use the customer’s name in conversation. But don’t stop there.

Context makes conversations go a lot smoother, whether with a chatbot or with a human agent. Program your bot to pull in context from your customer’s web behavior into the conversation. For example, if a customer has been looking at Hawaiian vacations, have the bot ask if they need help with their trip to the islands.

Context will make the conversation flow more naturally and give your customers a better overall experience.

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6. Make your chatbot and human agents a team.

The human-like quality of understanding shouldn’t be underestimated in a chatbot. Having a bot that understands what a customer is asking—and knows when to bring in reinforcements—is key to a great customer experience.

Instead of trying to replace your human agents, make your chatbot and agents a team. Jewelry retailer Blue Nile is a great example of how chatbots and humans can work together to elevate the customer experience.

Blue Nile’s initial chatbot attempt routed customers all across the company without considering what they were asking. Customers looking to buy were sent to service reps instead of sales, and vice versa.

So the dazzling diamond dealer worked with Quiq to create a much more intuitive and human-like chatbot. A better chat experience led to 70% more sales interactions and a 35% conversion rate.

7. Combine logic and rules for a more responsive experience.

Low-tech chatbots might ask you to write responses for a specific chain of events. For example, your customer mentions a return, the chatbot pulls up return directions, the problem is resolved. That’s chatbot logic.

But one thing a human has that many chatbots lack is the ability to pick up on queues and respond accordingly.

With AI-enhanced chatbots, you can also define specialty rules for your chatbot to follow. Going back to our return example, most are simple and straightforward. Sometimes, however, a customer is extremely unhappy with the product or service and needs extra attention. AI chatbots, like Quiq’s, can use sentiment analysis to pick up on customer behavior to identify an unhappy customer (or whichever other sentiment you choose) and reroute to a human agent.

This way, you don’t have a cheery chatbot irritating your already irate customer.

Embrace AI to humanize your chatbot.

Humanizing your chatbot comes down to two factors:

  1. A dedicated effort to give your chatbot personality
  2. The AI technology to make it happen

With both those components, you can make your chatbot sound more human and embrace it as part of your customer service team.

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Quiq Compose: Learning the Language of your Contact Center

Hi! I’m Kyle, Head of AI Engineering at Quiq, and I’m excited to share our latest product with you: Quiq Compose!

What is Quiq Compose?

Quiq Compose is generative AI technology that provides your agents with adaptive, contextually relevant response suggestions. The result? Agents spend less time typing and more time helping customers!

How does it work?

Compose learns by studying past conversations. Every message sent by live agents represents a teachable moment for AI. The AI’s job is to learn a mapping from the context in which the agent authored the message to the message content that was ultimately sent.

The context refers not only to prior messages in the conversation (including outbound notifications and prior bot interactions), but also to important non-conversational data like whether or not we know the customer’s email address, the time of year, and more. By providing Compose with a complete view of the context, we enable it to generate more accurate responses.

How does it compare to other LLM technology?

Since the release of ChatGPT, the world has been abuzz about LLMs and their capabilities. Compose uses the same underlying technology as ChatGPT (transformers), but there are some important differences to consider:

  • Compose has a much smaller scope of language that it needs to learn compared to a general-purpose model like ChatGPT. This enables us to train AI that is more lightweight and cost-effective
  • Compose is trained specifically on your data with the option to skew training to act more like some agents and less like others. It will learn important phone numbers and URLs that a general-purpose LLM won’t know about
  • Compose has a more explicit understanding of rich messaging concepts (e.g. payment messages) and non-conversational (CRM) data
  • General LLMs may exhibit overconfidence as a result of their eagerness to complete your prompt, whereas Compose simply remains silent in situations where it’s unconfident
  • Compose doesn’t require an integration. It can learn from any conversations that occur within the Quiq platform.
  • Compose has important enterprise features such as full control over the AI’s vocabulary, support for the isolation of different brands within a single business, SOC2 compliance, and more.

In short, Compose is laser-focused on learning the language of your contact center and streamlining live agent workflows in digital CX.

The Journey

At Quiq, we’re always working hard to bridge the gap between the latest AI breakthroughs and cost-effective solutions that are ready for enterprise deployment, and Compose is no exception. We’ve spent more than a year adapting cutting-edge AI algorithms to digital CX and rich messaging use cases and are proud of the impact it’s had on our customers to date.

Learn more about Compose here.

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