As AI evolves, particularly with the arrival of agentic AI, the synergy between AI and human intelligence becomes a key focus for leaders looking to refine and elevate customer experiences (CX). Agentic AI is not about replacing human intelligence, it’s about augmenting it.
With highlights from our most recent guide, this article explores how AI and human intelligence can work together to solve complex problems, build stronger customer trust, and ultimately create exceptional customer experiences.
What is Agentic AI, and How Does It Impact Customer Experiences?
Agentic AI is a form of artificial intelligence designed to autonomously perform tasks, make decisions, and adapt to changing circumstances in real time. Unlike earlier forms of AI that followed strict pre-programmed instructions, agentic AI can analyze situations, reason strategically, and act proactively.
But what does this mean for CX teams?
Simply put, agentic AI is a breakthrough because it shifts the role of AI from a basic task engine to a strategic partner. With this shift, organizations can move beyond cost-cutting to prioritize collaboration, growth, and deeper customer engagement.
Dr. Rameez Kureshi, Lecturer and Director for the University of Hull’s AI Master’s program, summarizes this idea well by saying, “Rather than a zero-sum scenario where AI replaces jobs, the shift will be toward AI-human collaboration, where businesses prioritize efficiency, growth, and customer satisfaction over cost-cutting alone.”
For CX leaders, the challenge lies in navigating this revolution to identify opportunities where AI and human intelligence can complement one another. This guide highlights key areas where this collaboration leads to breakthroughs in CX. For a full deep dive, download our recent guide here.
Four Key Areas to Elevate CX with AI and Human Intelligence
1. Solving Complex Problems Strategically
The Opportunity
AI agents are built to follow a brand’s rules, protocols, and processes—and unlike humans, it won’t break from those. AI is black and white, but the real world often requires a bit of gray, which is where human intelligence comes into play. For example, this gray area is when a Tier 1 human agent would have to get a supervisor’s permission to break protocol. If the customer was talking to AI or a Tier 1 human agent, they would be escalated.
Said another way, while AI excels at handling structured, routine tasks, it struggles with ambiguity and creative problem-solving. This is where human intelligence remains indispensable. Helping customers with complex, nuanced issues often requires subjective judgment, empathy, and out-of-the-box thinking that only humans can provide.
Skills for Human Agents
To succeed in this domain, human agents need to sharpen the following skills:
- Creative Problem-Solving: Crafting innovative, non-traditional solutions to exceed customer expectations.
- Critical Thinking: Going beyond surface-level data to analyze, question, and solve customer queries effectively.
- Domain Expertise: Leveraging in-depth knowledge to anticipate challenges and provide highly educated solutions.
- Communication: Articulating information clearly while adapting to various customer communication styles.
How Agentic AI Helps
Agentic AI enables human agents to focus on higher-value customer interactions by automating repetitive tasks. Unlike traditional chatbots, which rely on predefined rules, agentic AI leverages large language models (LLMs) to understand and process nuanced customer questions. For example:
- It can interpret multi-part queries accurately.
- It integrates with tools like CRMs, booking platforms, and product catalogs to provide human agents with immediate access to actionable insights.
Case Study: Wellness company BODi® leveraged agentic AI to enhance its customer service. By integrating AI agents capable of understanding free-form questions, only 12% of inquiries were escalated to human agents, allowing them to focus on more complex scenarios, while achieving an astounding 88% containment rate. Read the case study >
2. Building Brand Loyalty and Trust
The Opportunity
Modern consumers value businesses that align with their personal values. Achieving emotional connections, authenticity, and trust is critical for brands. AI, however, lacks genuine empathy and emotional intelligence, making human input essential in creating experiences that resonate personally with customers.
“Much like ATMs shifted the role of bank tellers, agentic AI absorbs routine tasks, freeing human agents not for replacement, but for more complex, empathy-driven engagement where their value is truly irreplaceable.” —Greg Dreyfus, Head of Solution Consulting at Quiq
Skills for Human Agents
To build loyalty, CX teams must develop skills in:
- Brand Storytelling: Weaving company values into all customer interactions.
- Cultural Sensitivity: Offering inclusive and thoughtful customer experiences.
- De-escalation: Handling emotional interactions effectively.
- Emotional Intelligence: Managing and responding empathetically to customers’ emotions.
How Agentic AI Helps
Cutting-edge AI platforms enhance human capabilities, rather than aiming to replicate them. For example:
- Advanced platforms use pre-answer and post-answer checks to ensure responses are accurate, sensitive, and brand-aligned.
- Retrieval Augmented Generation (RAG) ensures AI agents only source information from pre-approved databases, protecting customer trust and brand reputation.
- At the orchestration layer, platforms like Quiq combine LLM logic and business rules to identify each user inquiry and select the right “guide” — or set of instructions, best practices, and tools — for the right use case. This includes routing customers to the appropriate human agent — such as an internal sales rep in the event of a high-value up-sell opportunity — and facilitating channel switching for a more convenient, omni-channel experience — like offering to send delivery updates via SMS versus web chat. In addition, a series of pre- and post-answer generation checks help manage the flow of every conversation to ensure the AI agent stays on-topic (to prevent hallucinations), responds on-brand, provides quality issue resolution, and more.
Example: AI agents can analyze tone during interactions and alert human agents to emotionally charged conversations, ensuring sensitive issues are seamlessly escalated.
3. Driving Top-Line Revenue
The Opportunity
Customer service teams are no longer just cost centers; AI allows them to become revenue drivers. By automating routine inquiries, agentic AI enables human agents to focus on relationship-building and upselling opportunities.
Skills for Human Agents
Key competencies include:
- Active Listening: Picking up emotional cues and uncovering customer needs.
- Persuasion: Effectively communicating the benefits of products or services.
- Agility: Adjusting recommendations in real time to meet evolving customer interests.
How Agentic AI Helps
AI tools empower agents with real-time data and insights that drive personalized sales recommendations:
- AI agents automatically recognize customer purchase history when integrated with a company’s CRM, surfacing opportunities to upsell based on past purchases and what’s in their shopping cart.
- Agent-facing AI assistants identify opportunities to offer discounts or recommend complementary products.
Case Study: A leading office supply retailer used agentic AI to enable store associates to provide fast, accurate answers, as well as highlight promotions and add-ons to boost sales. The assistant also sent real-time prompts about upcoming deals, increasing top-line revenue while maintaining customer satisfaction. Read full case study >
4. Managing and Optimizing AI Systems
The Opportunity
AI systems don’t manage themselves. Designing, monitoring, and improving AI requires human oversight to ensure systems achieve business goals responsibly and effectively. This creates new, highly skilled roles, such as AI engineers and AI ethics managers.
Skills for Team Members Interested in Leadership
To excel in management roles, agents must develop:
- AI Ethics: Ensuring fairness, transparency, and inclusivity in AI actions.
- Data Literacy: Analyzing and interpreting data to optimize AI systems.
- Conversational Design: Refining AI interactions for a more human and brand-consistent feel.
How Agentic AI Helps
No-code and pro-code agentic AI platforms enable CX leaders and technical teams to collaborate in designing AI systems that are both efficient and aligned with organizational goals. This collaborative approach optimizes outputs while maintaining key human oversight.
From Threat to Partner: The Value of Collaboration
“AI, particularly agentic AI, transforms work rather than eliminates it. The most successful applications augment human intelligence, enabling employees to focus on meaningful work.” —Dr. Kureshi
AI’s role in CX is clear. It automates repetitive tasks, delivers real-time insights, and frees human teams to excel in areas where they provide the greatest value. With the right AI tools, companies can create a well-rounded, future-proof CX strategy that incorporates the strengths of both AI and human intelligence.