Old Ways of Customer Engagement Are Gone
As few as two decades ago, the world of business and customer service was a completely different place. Company agents and representatives used forms of engagements like trade shows, promotional emails, letters, and phone calls to promote their products and services. Today, while these methods are still used in a wide range of industries, many companies are finding new ways to maintain customer loyalty.
According to the Pew Research Center, about 96% of Americans own a cell phone of some kind. Text messaging is a highly popular form of communication in people’s everyday lives. As such, it only seems natural that companies would use texting as a service, sales, and marketing tool — and the results have been astounding.