How to Increase Sales With Text Messaging and Compelling Offers
eCommerce consumers appreciate receiving content beyond standard text messages. If an online retailer sends a message to a lapsed customer, it could include a direct link to a product similar to what the shopper purchased before. This approach reminds the past buyer of the brand’s relevance.
Creating a special offer for returning shoppers is another excellent way to bring them back. If brands send exclusive offers or content about upcoming sales in messages, people get excited and feel compelled to take advantage of perks. Purposeful alerts can also show consumers that retailers have solutions that fit their specific needs — whether those include buying a new outfit for a wedding or purchasing a desk for a home office.
Choosing a text messaging platform that supports custom payment methods allows shoppers to use their preferred options to complete transactions. This advantage removes friction that can discourage purchases.