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Customer Service Tips: Facebook Messenger for Business

Posted on Mark Kowal

We can all agree that the advent of social media forever changed how consumers engage with companies. Over a relatively short time, consumers gained access to public platforms on which to voice their thoughts and opinions. With this newfound megaphone, consumers’ opinions, once constrained to their close friends and family, can now reach the eyes and ears of the world. In the best of cases, consumers promote and propel a new company or service to success, and in the worst, consumers damage a brand’s reputation for years.

The discussion about whether or not to offer customer support over social media has been debated inside the walls of every organization. Social media as a customer support channel has become fairly standard. Major brands aren’t just adopting social customer service; they’re making it a priority. Did you know that 67% of companies believe social customer service is the most pressing short-term priority for the contact center (Forrester)? This is largely due to the fact that over two-thirds of customers who contact a company on social media, do so for customer service (J.D. Power).

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The Benefits of Using Facebook Messenger

Facebook marketers can take advantage of a wide range of opportunities when they use Messenger to facilitate communication with consumers. Social media marketing with Messenger offers several benefits.

  • Improve Customer Accessibility: Statistics indicate that about 2.7 billion people use Facebook regularly. This creates a fantastic opportunity to use messenger chatbots and agents for brand-building and customer support. As long as someone has a Facebook account, they can easily reach service representatives at any time.
  • Build Trust With Customers: Consumers like having the option to contact businesses through messaging platforms. If a support representative is willing to engage in honest conversations and listen to customer needs, those customers will be more likely to trust the brand in the future.
  • Answer Questions Quickly: While phone and email communication can be slow and tedious, instant messaging can help consumers receive the answers they need much faster. Messenger bots can provide answers to simple inquiries within seconds, which helps save both time and money over the long term.
  • Increase Purchase Intent: In some cases, the only thing stopping a consumer from making a purchase is a lack of information. If they can find that information easily, they’re often more likely to buy. Facebook IQ marketing solutions help businesses connect with shoppers on a more personal level. While it’s easy to get a consumer’s attention, keeping their attention takes a little more time and effort from customer support.

Tips for Using Facebook Messenger for Business

With Facebook’s continued investment in Messenger, which allows customers to engage with companies via private messages, the question is no longer about whether customer service should be offered on social platforms like Facebook, but how to offer this type of social support most successfully. While some companies are cautious when it comes to using Facebook Messenger for business, consumers are actively seeking help on this channel.

Consumers want to message companies how and whenever they want, and companies must figure out how to best handle this latest consumer expectation. How should a company prepare to launch Facebook Messenger as a customer support channel? Here are eight tips to consider:

1. Be Responsive

The first thing to prepare for is the customer’s expectation for a quick response.

To give you an idea of what to shoot for, let’s dive into a business Facebook Page. Have you ever seen the Very responsive to messages badge? This badge shows which Pages respond quickly and consistently to private messages. To get the badge, a page must have both a response rate of 90% and a response time of 15 minutes or less, consistently over seven days. Even if this badge isn’t a goal for your business, it does provide insight into what “responsive” means in 2017.

Also, know that customers want 24/7 support—issues don’t stop happening on nights and weekends. A study from Convince & Convert found that among those respondents who have attempted to contact a brand, product, or company through social media for customer support, 57% expect the same response time at night and on weekends as during normal business hours.

That’s a tall order! But adding messaging actually makes your customer support team more efficient.  Not only that, you will see a shift from inbound phone calls to messaging, a significantly less expensive channel. Be sure to respond quickly to your customers over messaging, just as you do with your other channels.

2. Understand Customers Control the Cadence

There are many reasons a customer may engage a business via Messenger:

  • tracking a shipping date,
  • having trouble logging in,
  • checking the status of a return,
  • pre-purchase questions, or
  • trying to resolve an issue.

Helping customers on their preferred channel, in their preferred time frame, can give customer support CSAT scores a boost. But to communicate on Messenger effectively, businesses need to understand the difference in cadence with this channel.

With all other channels (phone, email, web chat) the company is able to control some or most of the interaction speed. Using Messenger for business, and messaging in general, is different. Customers control the pace of the conversation, not the company. Because customers will message a business just like they do a friend, they will expect companies to respond similarly. If the customer is active and highly engaged, messaging quickly, they will expect your agents to follow suit.  However, if they constantly shift gears and thus the pace of the interaction because life gets in the way, they will expect you to adjust as well.

Customers should have no question about how to contact Facebook Messenger support for your business—sending the first message should be all it takes to get the ball rolling. Make sure to enlist a solution that helps agents easily and efficiently manage the flow and cadence of conversations. Look for a multi-conversational interface that proactively prompts agents on how to effectively handle multiple messaging conversations simultaneously, all at the pace of each customer

3. Offer More Than Facebook Messenger Support

In addition to being a great customer service solution, Messenger can also be a powerful pre-sales resource. A potential customer perusing your Facebook page, may not want to ask a question on your wall because it is such a public forum. Messenger is an avenue for potential customers to ask questions privately while they’re considering making a purchase. Giving customers a high-touch and responsive experience can provide them just what they need to pull the trigger on a purchase.

Make sure agents are ready to answer questions, provide suggestions, and guide customers through their purchase experience without being too pushy. Customers will be turned off if they feel they’re being pressured, but appreciate thoughtful suggestions to help them along their purchase decision path. Providing an effective Facebook Messenger support system is a great way to provide users with the support they’re looking for via their preferred communication channels.

4. Choose the Right Agents

Just as Facebook Messenger is frictionless for the customer to use, because your agents are also customers, they too are already comfortable with the channel.

It takes someone thoughtful in their communications to handle the art of responding on behalf of your organization over social media. Most companies have a healthy fear of social media channels such as Facebook, and although more private, this is still something to consider when using Messenger as a support channel. Make sure agents are well-versed in social support and receive coaching before setting them loose.

That said, a messaging solution can also be a fantastic training solution, if the technology allows behind the scenes coaching and collaboration. Managers can watch a conversation unfold or be available to help an agent in the background, without the customer knowing. And, with the correct system in place, an agent can transfer the conversation to their coach, or a manager can easily jump in take over a conversation if needed.

When the right agents, with good social media judgment, are in place, you can give them the power to get it all right with technology.

Those that contact Facebook Messenger support for your business should have a seamless experience, from initial contact to conclusion. When the right agents—and good social media judgment—are in place, Messenger can be an effective way to improve customer outreach and support.

5. Take Advantage of Multimedia

As the saying goes, “A picture is worth a thousand words”, so goes customer support! Facebook Messenger is a rich, multimedia-capable channel that includes emojis, images, videos, and stickers. Customers send their friends and family photos to help explain things more easily, so give them the opportunity to interact with customer support in the same way.

Agents should feel prepared and comfortable to send and receive images and videos to help them get to the bottom of an issue.  The ability to use images and emojis, coupled with text shortcuts or snippets, can shorten the interaction time, solving the issue faster and at a higher satisfaction level. Set agents up with a stockpile of relevant media, or give them the ability to snap photos and video on the fly to handle common issues.

Also, don’t overlook the personalized touch of using emojis! Tactfully using emojis or stickers in messages is an easy way to infuse personality and emotion into support interactions.

6. Manage Expectations

Diving headfirst into a new Facebook Messenger marketing strategy can be a major risk, especially when a retailer implements new technology. Setting realistic goals is an essential part of the process to ensure customer service agents can stay up to date and collect valuable feedback. Without proper expectation management, retailers are likely to overextend their budgets and resources, which can lead to losses.

Messenger communication requires marketers to develop a plan, a proper ad campaign, and a unique voice. There are many factors to consider, such as automated solutions and Facebook Messenger’s range of features, which can all have an effect on overall performance and success.

Facebook Messenger marketers may set up automated messages for common questions that shoppers ask. They may want to create a detailed management plan for their messages and customer interactions. These can be achieved over time with the proper tactics and resources in place.

It’s important for retailers to establish realistic expectations for Facebook marketing strategies and set accommodating goals. By creating small goals and reaching for them one at a time, industry leaders can transition to new strategies without running into as many delays.

7. Establish a Protocol for Messages

The debate of which department should own social media has occurred since Facebook’s inception. By now your company likely has a process for addressing inbound support inquiries, product comments, customer posts, and outbound social engagement on your Facebook page, and whether it’s the role of customer service or marketing to jump in depending on the situation.

Many, if not most, inbound messages you receive in Messenger will be support or pre-sale inquiries. Make sure to work closely with marketing to establish a protocol that ensures timely, knowledgeable responses by the right people. Or opt to have customer support own the Messenger platform all together!

8. Launch This New Channel

After Messenger is enabled, make sure customers can find you. Of course, your customers will be able to send you a message by clicking the “Send Message” button that’s now on your page. But it’s important to also make sure your business page username (indicated with the @ symbol before it), is also set. This will help customers find your business on both Facebook and the stand-alone Messenger app.


Another option is to use Messenger Links, which use a Page’s username with the URL (m.me/username) that, when clicked, opens a direct conversation with your business in Messenger. Simply add your username to the end of the m.me/ to create your Link.

Ever wondered what those crazy blue circles were that you keep seeing in Messenger? These are Messenger Codes, which work similarly to Messenger Links, but users scan the code using a phone camera to open a new message.

Take Advantage of Facebook Messaging

In a world of Facebook posts, instant messages, and chatbots, embracing the latest technology is the best way to build retail or eCommerce success. Millions of people send messages and scroll through Facebook every day using their mobile phones. This opens up the opportunity to reach consumers at any time from almost any location.

Quiq offers messaging software and automated solutions that retailers use to enhance customer service and social media strategies. For more information about Messenger chatbots or live messaging options, contact Quiq and request a demo today.

Best Practices for Implementing Messaging for Customer Service

Posted on Michael Hartsog

It has been established that messaging is the highest rated contact method for customer satisfaction compared to all other communication channels. (eWeek).  However, like other service channels, messaging comes with a unique set of considerations when implementing it into your customer service centers.  This is why it is important to do a little prep work to help ensure successful adoption.  Three things to consider for a smooth implementation:

  1. Business Metrics and Goals
  2. Staffing and Training  
  3. Customer Adoption

Business Messaging Best Practices

Since most consumers communicate via phone and text, industry leaders are finding new ways to adapt by using high-quality messaging apps and software. Business messaging for customer service is a quick and convenient way to interact with customers in today’s competitive market. These four messaging best practices can help businesses transition smoothly to text communication.

1. Business Metrics and Goals

Aligning your goals for the messaging channel with your business objectives is the first step.  Make sure that there is alignment with all stakeholders.  Everyone should know why the company is offering messaging and the intended outcomes.  The best way to do this is to establish goals and baseline metrics from the beginning.  Some key goals and metrics would include:

Business Metric:  Cost Reduction

  • Goal 1: Offload phone calls to messaging channel
  • Goal 2: Increase agent productivity
  • Metrics: Monthly calls received, monthly calls presented to the agent, cost per contact per channel, # of inquiries per channel

Once the messaging channel is opened up to your customers, there will be a progressive transition from phone calls to messaging, typically in the 10-20% range to start, growing over time. Not only that, agents that work the messaging channel will be able to handle multiple conversations at once versus phone calls that must be 1-1. We have found, depending on the complexity of the inquiries, agents can handle approximately 10 simultaneous conversations. With the ability to include images and videos over messaging, agents can understand and solve problems faster. This increased agent productivity and efficiency, coupled with the shift from phone to messaging, results in significant cost savings for your organization.

Business Metric: Employee Productivity

  • Goal 3: Improve time to resolution
  • Metrics: Number incidents handled by day by agent, first contact resolution rate, time to first response

The pure nature of messaging can allow for faster interactions. They may not always be shorter per se, due to the pace the consumer engages, however the time it takes for the agent will likely be shorter than a phone call. Conversations are direct and to the point.  Because agents can easily manage multiple, simultaneous conversations, they are more productive than if they have to handle phone calls or emails. With the addition of images/video agents can understand and solve problems faster. Likewise, agents can send multi-media back to the customer allowing them to see the solution

Business Metric: Customer Satisfaction (CSAT)

  • Goal 4: Increase CSAT by 5 points
  • Metrics: Customer satisfaction survey results, employee satisfaction results, resolution rate

The consumer is one of the most important factors for business representatives to consider when they implement new marketing or communication strategies. Research suggests that about 96% of Americans own a mobile phone, which means mobile can be a reliable way to stay in touch with customers. What matters most is that those consumers are satisfied after each purchase. A business can determine customer satisfaction by using the results of a CSAT score.

Retailers can use messaging apps and unified communications solutions to evaluate customer value perception. This may include taking surveys and performing check-ins with consumers post-purchase. It’s possible to build up a CSAT score and find areas of improvement by collecting feedback from customers about push notifications and instant messages. With access to this essential data, business leaders can work toward solutions that allow them to provide the best possible customer experience. A retailer leader can also measure CSAT scores by surveying the satisfaction of service agents.

2. Staffing and Training

Staffing for a new channel like messaging is not as daunting as it seems. A great start is to gauge your current call volume. You can generally expect 10-20% of customers will select messaging over making a phone call once you make it known that it is available.  One popular option is to assign a set of agents to a single “live” channel, such as messaging, and then supplement their time with email. Some other best practices include:

  • Messaging Etiquette:  If you are using phone agents to now be messaging agents, be sure to test their writing skills. Depending on the demographics of your customer base, agents may need to adjust their voice to be more or less formal.  Additionally, their style of writing may require proper language use, which includes spelling and grammar, or they may need to freshen up on their texting shortcuts. Not only that, it may be wise to also consider a policy for emoji usage. The decision should be driven by the desired voice and persona of your brand.
  • Staff Training: There is not much training required at all for agents to step in and handle the incoming messages, particularly if you select a messaging solution that seamless integrates into your existing CRM solution. We all text multiple times a day and this is no different. Something to focus on instead are any pre-built messages that can be sent and having a small library of those available to leverage. For example, a standard greeting, response to an order status inquiry can be written ahead of time as pre-built snippets. Agents can then use shortcuts to quickly respond to common questions.
  • Access to other applications – Generally you will have the choice to integrate messaging into the primary application agents use or add messaging as a separate channel. Either way, be sure to take advantage of the messaging solution’s user interface. Quickly integrating one or more applications will save agents invaluable steps and time. For example, if agents need to access an order system or billing system or a knowledge base for nearly every interaction, make sure those are integrated into the messaging interface to eliminate clicks and save time.

3. Ensure Customer Adoption With Unified Communications

Finally, and most importantly, you need to let your customers know that messaging is now available. Some great ways to start are:

Inbound Communications

  • Phone
    • Inform customers as they are actively engaging with your organization
    • It is easy to let customers know they can now text or message your customer service team while they are on hold or as an intro message before routing them to the appropriate queue.
    • Even better, you can give customers the option, while they are in the IVR, to initiate a text instead to resolve their inquiry.
  • Website/In-Apps
    • Place the offer to message first and foremost on your mobile site, not just on the contact page.
    • Add the text button to both the Contact Us and Customer Service areas of your website.
    • On the main website, update any references to your phone number to include “Call or Text”.
  • Social Channels
    • You are likely ahead of your competition when it comes to adopting messaging, so promote this new offering on your social channels
    • Turn on Facebook Messenger and let customers know they can reach you with questions

Outbound Communications

  • SMS: The obvious first step is to determine if you would like to proactively communicate via SMS with your customers in addition to offering messaging as a support channel. If so, this is a fantastic opportunity to shift from marketing blasts to conversations with your customers.
  • Email: Many of our clients share the adoption of messaging as a way to engage with customers through their outbound email communications by including it in a newsletter or other promotion
  • Press Release: Many brands pride themselves on being innovative and leading their competition, so promoting this publically to demonstrate their commitment to the customer experience sets them apart
  • Direct Mail: Depending on your demographic, a messaging announcement can be included on a planned flyer
  • Registration: When customers sign up, register, or provide their personal information to you, ask them for their mobile phone number and tell them they can now be identified in the case they have any issues or questions and want to message your company. If you plan to use it for outbound communications, be clear to state that and of course, follow the CSAM and other opt-in/out requirements.

4. Monitor Results and Improve Accordingly

Developing a communication system is all about increasing customer value. The best way to enhance a business strategy is to monitor and use results properly. Constant improvement is the key to success in a market that relies on personalized customer experiences. Effective monitoring and analysis help customer service agents gain experience, and they can offer the tools necessary to improve cost management.
Providing consumers with post-purchase updates, alerts, technical support, and special offerings is easier than ever with the help of instant message platforms. Business improvement starts with gathering data and then using the results of these new strategies to make productive updates and changes. With this method, retailers can determine which aspects of their plans work and which ones have more room for development.

Consider these three tips as you explore instant message platforms.

  • Track Your Metrics: Industry leaders may use several metrics to measure the success of their messaging strategies. For example, the work time metric helps evaluate the amount of time that agents are spending with consumers and how long it takes for those consumers to receive answers to their questions. Other metrics to track include Net Promoter Score (NPS), upselling and cross-selling rates, and Revenue Per Customer (RPC). Keeping a record of these metrics from each month throughout the year will help customer service teams gather comprehensive, reliable data.
  • Share Results With Your Team: Analyzing information and making improvements is a massive team effort. Sharing results with the team and collaborating on solutions can be a valuable and insightful way to make decisions based on a set of information. It allows agents to consider new ideas and discuss key takeaways of the relevant trends. In addition, it can help customer service representatives understand their own strengths and weaknesses. This gives them the power to think more critically about how they can improve their services via message and phone.
  • Make Changes Based On Trends: The next step in the process is to create a plan with tangible goals. After they collect and analyze the information, it’s the responsibility of industry leaders to use this information productively. Creating a plan based on data from a communication platform allows industry leaders to improve efficiency, the timing of messages, agent performance, and presentation of information.

Get Started With Business Messaging

As you can see, once you establish your goals, the rest can fall into place rather seamlessly. Your team and your customers will truly appreciate the ability to communicate via this new channel.

In this series, we have talked about how important messaging is, how to select the best messaging vendor for you, and what to do when you are ready to implement – and we have enjoyed every minute of it!  SMS, text, Facebook Messenger, and chat…we love it and live it.  We have made our careers in helping drive improvements to customer service and the customer experience. Let us help you successfully add Messaging to your organization.

Text Messaging for Government: How to Connect With Citizens

Posted on Mike Zinne

It’s more than just reporting potholes. Cities are transforming through the use of 311 by providing citizens with information on anything and everything – from where they can take defensive driving, to when the library on Main Street opens, to getting building permits. When citizens need non-emergency government information, 311 is quickly becoming where they turn. Since its inception, 311 has evolved with technological advances into a multi-channel service that connects citizens with their government, while also providing a wealth of data that improves how cities are run.

Cities are now thinking about 311 as if citizens are customers, and doing a lot of the same things you see innovators in the private sector doing today. Ideas that embrace user-centered design and improved customer experience are becoming a focal point of local government’s strategy.

As a growing number of businesses recognize the ubiquitous nature of messaging, municipalities are asking themselves how they can adopt text messaging as a means to provide better service to their constituents.

Text messaging is surfacing as a clear way to better service by:

  • Reducing wait times for citizens to reach advocates within the 311 call center,
  • Facilitating more effective connections by enabling the ability to instantly collaborate with the right department staff, and
  • Permitting citizens to send pictures, links, and videos to better communicate their concerns

The need for text messaging for government

These are lofty goals to pursue considering the constraints that most 311 departments operate under. If you’re like most 311 departments, you’re running pretty thin and have to do more with less. According to research conducted by the City of Minneapolis, cities that have over 600,000 citizens are fielding an average of 24,150 calls per agent/advocate per year, or close to 70 calls a day. What this all boils down to is when budget cuts occur and service levels spike, everyone suffers.

Before 311, routing phone calls and emails to the right department (hopefully) was the only way to connect with a municipality. There was a lack of consistency, coordination, and citizen focus when handling requests for information and services. Now with 311, citizens have a central place to get the help they need, but the challenge now lies with managing the volume of calls, and delivering a consistently high-quality citizen experience at a good value to taxpayers.

This is the driving force for many municipalities to look at text messaging for government departments as a means to hand large call volumes at a fraction of the cost. As a larger number of people become more comfortable with text messaging as a primary method of communications, both public and private sector organizations will need to adjust.

Improving Citizen Satisfaction through Messaging

Naturally, today’s citizens want to be able to interact with government from their phones ortablets, wherever and whenever they want. Quiq can help you deliver consistently high-quality information and service regardless of the communication channel.

Public sector clients clearly see how Quiq Messaging delivers major improvements to 311 operations:

Greater responsiveness

Accessibility through SMS/Text, Facebook Messenger,  and Web Chat means that citizens are able to submit inquiries or request services using their preferred channel. The ability to attach pictures and links to conversations, a feature most smartphone users are comfortable with in any of these channels, makes each message more effective and helps municipalities understand the issue more clearly and therefore respond more quickly and appropriately.

Agents are able to handle multiple sessions at once, so several customers can be served by one advocate. Solutions like email and phone calls, which can only be handled 1-on-1, typically result in wait times, voicemails, back and forths, and abandoned calls.  With Quiq Messaging, 311 advocates can be working six or more simultaneous text conversations, resolving citizen inquiries faster and more effectively than ever.

Increased transparency

Earning trust and the favorable opinion of citizens can support a strong future for a city. Increased transparency and better communication helps achieve those goals. Cities with improved communications that deliver exceptional customer service attracts more residents, visitors, and businesses because people recognize that the city is responsive and makes customer experience a priority.

Governments can increase transparency and open the lines of communication with Quiq Messaging. Municipalities can send outbound messages to alert neighborhoods of shutoffs to repair water lines or car owners to use off street parking as city plows prepare for winter storms. Citizens can also be alerted of community events, which bolster the local economy by encouraging businesses and citizens to partake.

Providing citizens with the ability to communicate with local government through platforms they already use like text messaging, Facebook and Kik empowers citizens to easily file a report whenever they spot a problem. Collectively, the data that citizens submit through these platforms create a citywide sensing network that gives city officials transparency to where resources need to be deployed.    

Reduced time and cost per inquiry

In 2011, it cost taxpayers in the city of Minneapolis $9.15 for each 311 report. Every broken spotlight reported and question about permits and licenses carried the same burden. As labor and benefit costs continue to increase, the price tag to request government services through 311 have escalated.

One of the biggest hurdles many municipalities face is the cost to run a 311 call center. Staffing 311 call centers with well trained agents increases the cost per contact. These agents, however, can still only handle one call at a time. Deflecting calls to messaging means that costs drop dramatically to pennies per call as text messaging is a far cheaper communication channel and agents are able to handle multiple calls at once.

Employing text messaging has the possibility to touch every dimension of government—from emergency response to public health, and from policing to disability services. Leveraging this technology today can help build a stronger community tomorrow.

Quiq Messaging can help you reduce costs, facilitate more effective customer service by reducing the time to connect with the customer, and enable instant collaboration with the right department staff. Request a demo to see how easily your municipality can implement Quiq messaging.

Update citizens with alerts

It’s important for citizens to stay up to date about what happens in their communities. With a single mass text comprised of a few words, government representatives can send notifications to thousands of people at one time. This standardizes communication and minimizes delays, allowing citizens to access the information they need quickly, right from their mobile devices.

For example, citizens may need to be notified right away about city-related schedule changes and public safety issues. Municipalities can make sure their citizens receive accurate information in a timely manner with the help of SMS texts. Common alerts used by governments may include:

  • Street parking information: If there are any street parking adjustments due to law changes, street cleanings, construction, or other significant events, a quick SMS message can keep nearby residents informed. Municipalities may also provide information on local road closures and detours.
  • Severe weather information: Incoming snowstorms, hurricanes, tornadoes, and thunderstorms can delay travel and pose safety risks. Weather alerts and preparation directories help people stay up to date in case of emergencies.
  • Public safety issues: Quiq SMS messaging solutions allow government agencies to alert citizens of potential public safety issues immediately. Instead of having to turn on the television or check online, residents can simply look at their phone notifications for the answers they need.

Support safety net programs

SMS marketing solutions for governments help agents reach out to residents about local and federal safety net programs. Citizens who may have specific financial or healthcare needs can register to have details sent directly to their mobile devices.

For example, SMS and MMS marketing can extend to SnapFresh benefits. If someone uses food stamps to put meals on the table each month, a quick message can make them aware of nearby stores that accept food stamps. This is an easy way for residents to access affordable grocery items without having to go from store to store looking for support.

Government agencies can also send messages regarding low-income healthcare programs such as Medicaid. This support helps residents learn more about affordable healthcare, and it’s easier to stay in touch with these citizens throughout the year using SMS messaging platforms. SMS text communication benefits the local community while saving time for agents who may have other responsibilities.

Answer Citizen Queries With Quiq

Thanks to Quiq technology, government agencies can gather contact lists and send out mass text messages to the public without having to waste time or resources. Municipality residents deserve to have the information they need at their fingertips, and engagement is easier than ever with the help of SMS communication, social media messaging, app messaging, and live chat. Messaging solutions empower both support representatives and citizens to communicate and develop more beneficial relationships.

Quiq offers a platform designed to appeal to municipality and government communication requirements. For more information, contact us today.

3 Benefits of Instant Messaging Customer Service to Help Your Business

Posted on Max Fortis

With the abundance of technology available to companies that promise to streamline processes, increase productivity, and reduce costs within the contact center, why do so many companies choose to invest in instant messaging customer service? The answer is simple. Instant messaging for customer service accomplishes all three of these things plus it’s easy to implement.

The main reason most companies turn to instant messaging for customer service is to provide their customers with a better experience, but there are other, less obvious, benefits that instant messaging provides. In this post, we’ll take a closer look at instant messaging for customer service and why more companies are turning to this method of communication to achieve more than better conversations with their customers.

What is Instant Messaging

Instant messaging is a type of communication that allows two or more people to transfer text in real time over an internet or cellular connection. It’s a great way for shoppers and service representatives to correspond quickly with short, deliberate messages. Unlike other communication types, instant messaging apps help consumers receive answers in seconds without having to meet in person or speak over the phone.

At the turn of the century, people used instant messaging platforms such as AOL Instant Messaging (AOL) to transfer information. IM is the standard for casual communication everywhere today, although the practice has only been mainstream in public society since the 1990s.

Today’s technology lets people send shorter, more personal messages that are easy to read and digest. Also known as text messaging or business messaging, this mode of communication is quickly becoming the norm for sales teams and customer service agents.

The Benefits of Instant Messaging for Customer Service

The way we communicate has evolved and instant messaging has emerged at the top of the food chain. In fact, “4 out of 5 consumers send mobile messages at least daily, while nearly half also use Facebook Messenger and a further third use other messaging apps daily.” (Customer Preference for Messaging, Market Strategies International)

The high adoption of messaging makes it an obvious choice for consumers to reach businesses. Using instant messaging for customer service has been a no-brainer for consumers for a while. Customers who seek to use the same fast, easy, and convenient way to contact companies, as they use to contact family and friends, have been trying to engage via instant messaging for some time. Companies, while quickly adopting the practice, have taken longer to realize their customers preference for instant messaging. Here are three benefits of instant messaging for customer service to help your business that you should prompt you to act right away:

1. Streamline processes

Agent labor is the biggest expense for a contact center, therefore time efficiency is one of the biggest challenges. Requiring agents to do things like cut and paste information from one system to another, gather simple information before receiving a call, or answer basic questions that could be handled without the help of a live conversation, are tasks that can be avoided.

Quiq Messaging has features that help contact centers reduce “time wasters” such as these. Here are a few common scenarios you’ll find in a contact center and how instant messaging can streamline the processes:

  • Gathering basic information
    • Quiq’s web chat has the ability to present your customer with a short form to gather information like name, order number or email. Before the agent even accepts the call they are armed with information to search your internal database and gather valuable customer information. Quiq Messaging has the ability to integrate with a CRM system so that your agent can view customer information alongside the conversation with the customer to provide a better customer experience.
  • Answering common questions
    • Agents can avoid the task of repeatedly typing out your return policy or performing a copy/paste to share the terms of your guarantee. Commonly asked questions can be easily answered through pre-built snippets. This feature allows Quiq clients to store answers to frequently asked questions that agents can access with a few short keystrokes.
  • Scheduling an appointment
    • Quiq’s Messaging platform enables agents to automatically send a list of available time slots that customers can pick from with a quick tap. This feature saves our clients the tedious back and forth usually required when trying to coordinate things like delivery times or service appointments.
  • Understanding what the customer is trying to describe
    • Quiq clients have found that customers can easily send videos and images to better explain their issue since consumers are able to quickly take a photo, screenshot or video with their phone or tablet and attach during the conversation. This feature has helped reduce handle time since agents can see what the customers see and are better equipped to assist the customer to resolution.

2. Increase the productivity of your agents

In addition to streamlining processes that allow your agents to accomplish tasks more quickly, messaging enables your agents to do more tasks. No hocus pocus or smoke and mirrors here. The asynchronous nature of messaging is the magic ingredient to this boost in productivity.

Asynchronous means that your customers can communicate intermittently, as their time permits. It also means that they can shoot off a text to check on an order or schedule an appointment while they are at their kid’s soccer game without missing a single play.

The customer’s pause in conversations presents agents the opportunity to receive and respond to multiple conversations at one time, often handling 6-10 conversations at once, without sacrificing the customer’s experience. In fact, it enhances the customer’s experience because the customer is able to tick that “call” off of their to-do list without disrupting their day.

Instant messaging also enables more efficient team communication, as it allows agents to message back and forth when they need to relay important information. Instead of having to make dozens of phone calls or emails, they can reach each other in seconds with instant messaging systems.

3. Reduce costs

We’ve talked about two benefits of instant messaging for customer service that really focus on saving time within a contact center. The old adage “time is money” hasn’t stuck as a universal truism just because it’s short and catchy.

Phone calls can cost $3-4/call and as high as $12/call regardless of how simple or complex the customer’s question is. In contrast to expensive phone calls, where agents can only handle 1 call at a time, agents can handle multiple messaging conversations at once, reducing work time and costs within the contact center. Quiq clients have been able to reduce work time by at least 35% compared to using phone and email to answer the same customer inquiries.

4. Gain a cohesive instant messaging system

Instant messaging mobile apps and software programs provide a cohesive, streamlined way to reach a wider audience. Quiq supports SMS, online, and social media communication, and its messages allow retailers to update consumers across several different platforms.

Instant messaging is a great way to answer questions, send alerts, provide technical support, and schedule services using a single mode of communication. Messaging allows consumers to interact with retailers directly from their phones, and agents can reduce their workload with advanced technology.

Because it’s so fast and easy, team communication through instant messaging is more sustainable than traditional correspondence methods. Today’s consumers want answers immediately and they want to find them quickly. Mobile phone communication offers both convenience and speed, which makes it a scalable option for many retailers. It helps them meet more demands without forcing them to devote additional time and resources to interruptions. The process is simpler, and customer service representatives can automate certain responses for better service and efficiency.

5. Better serve consumers

People love having access to resources that deliver fast results, and that’s exactly what instant messaging provides. With message platforms, retailer agents can increase job performance and serve more shoppers at one time. The faster a customer receives the answer they’re looking for, the more likely they are to buy the product that catches their interest.

Consumers are fickle, and it’s important to find new ways to keep them engaged. With analytical insights and archive keeping, leaders can monitor performance and create more effective improvement plans. Instant messaging apps are also effective for helping retailers collect feedback on new strategies and policies. Surveys and post-purchase questions allow instant messaging service agents to determine customer satisfaction.

These platforms may also come with a variety of features such as multi-language support, group chat options, and automated bots. Instant messaging breaks down communication barriers between retailers and consumers while providing solutions that can generate accurate answers to simple questions within seconds.

Evolve the Way You Communicate With Consumers

Instant messaging has evolved into the preferred method of communication for consumers. This shift in consumer behavior means there’s an opportunity for companies to leverage this channel to streamline processes, improve agent productivity, and reduce costs.

A growing number of companies have realized these benefits within their contact center because they partnered with Quiq Messaging to better engage with their customers. If you’re ready to learn how you can realize these benefits, text or chat with us today.

See a Demo Today

Digital Customer Engagement for Retail

Posted on Mark Kowal

As messaging continues to help spur retail growth, we’ve seen more companies look to this channel to improve the customer experience. We’ve aggregated some of our most popular resources to help you with your research into messaging for your business.

Top Retail Use Cases:

Feel free to download these resources:

Quiq’s Retail Stats 1-Pager

Real results from leading brands using Quiq’s messaging platform to deliver brand-defining experiences.

Download the PDF

7 Reasons Your Customers Want To Text You

Your customers want to text you. Read our most popular white paper that spells out the 7 compelling reasons to implement messaging now.

Download the PDF

Ebook: Messaging Best Practices for Retailers

Expert advice on launching and implementing messaging within your business.

download the pdf

Quiq’s Essential Guide to TCPA for Retailers

Implementing messaging in your organization means maintaining TCPA compliance. Here’s how it’s done.

download the pdf

Quiq’s Chatbot Workbook
Download our easy to follow, step-by-step guide to understanding and implementing bots in any organization.

download the pdf
See a Demo Today

Join These Leading Brands Who Use Messaging  

Business Messaging: Hindsight is 20/20

Posted on Max Fortis

How many times have you said to yourself, “Hindsight is 20/20”?

While the origins of the phrase, “Hindsight is 20/20,” is unknown, its relevance comes out in nearly all aspects of our lives.  One recent example in my life is the Pro Bull Riding event I went to on my birthday up in Big Sky, MT. I have been to dozens of rodeos in my days here in Montana, but this event was off the charts amazing.  After the event was over, I was definitely feeling like, “If I’d have known the Big Sky PBR was that amazing, I would have started coming years ago.” I won’t miss another.

Here at Quiq, we regularly hear these words coming from the voice of our customers.  “If I’d have known that we were going to see these kinds of results, we would have done this a long time ago.”  But it isn’t just the results that they see, it’s the fact that not all Business Messaging is created equally – in other words, being able to send and receive texts is table stakes – what isn’t equal are all the other messaging capabilities Quiq brings to bare.  Most of our customers were using some form of SMS capability before they came to Quiq – some simply using individual cell phones, others using their Contact Center or CRM provider’s rudimentary version of texting, and others trying to build their own.

What is it that Quiq clients discover? There now exists an enterprise-grade business messaging platform that isn’t just a “nice-to-have,” but is an integral part of their business that drives significant value.  Mike Parish, Sr Manager, CX Design & Application Development for Brinks Home Security states, “With Quiq, we (the digital team) have the exact same processes that the call center has today.  However, because of the ease of the asynchronous communication, our CSAT is naturally 14 points higher, on average, than our voice channel in the call center.”  Brinks is also able to reduce the number of agents on the phone, repurposing them to higher value interactions.

“With Quiq, we (the digital team) have the exact same processes that the call center has today.  However, because of the ease of the asynchronous communication, our CSAT is naturally 14 points higher, on average, than our voice channel in the call center.”
~Mike Parish, Senior Manager

Another customer, TodayTix, the premier digital gateway to shows, arts, and cultural experiences in NYC, started with a channel mix of 80% Voice and 20% email. They have a goal of reducing overall call volumes down to just 10% and saw Quiq as their digital communications partner to help them get there. In less than two years, they are seeing that nearly 85% of all communications are now coming through channels other than voice. Incredible!

Conversational Commerce

Let me throw some staggering stats at you. In 2018, it was estimated that 40% of all holiday purchases were made over a smartphone. Early reports are showing this trend has increased by as much as 27% and Statista predicts that number could be as high as 70% by 2020. Most of our customers report that well over 60% of their online traffic comes from mobile. According to Statistic Brain, the number of monthly texts sent has increased more than 7700% over the last decade.

If human “conversations” aren’t happening over voice channels any more, why should we expect anything different with eCommerce and Consumer Services. Messaging for businesses has become a customer experience imperative. Imagine a customer being able to message your business, engage in a buying cycle, and complete the transaction all in one interaction, asynchronously! Wait, huh??

The Power of Asynchronous

Last week I woke up at my normal 6:30 AM. It was going to be a super busy day, so I sent a text to a house painter we are looking to hire. Had I only had the voice channel to work with coupled with the schedule I had that day, I would not have been able to call Ian (my painter) until after 3:00 PM that afternoon. Instead, when Ian was able, he returned my text at 9:09 AM. I then responded at 11:13 AM and he replied at 1:45 PM. Our business was concluded. With asynchronous communication, we communicate at the speed of our own lives – and now, with conversational commerce, brands have the ability to collect payment all inside of the messaging channel – TRANSACTION COMPLETE! Cha-ching.

Rich Messaging

Another, “Hindsight is 20/20” we are hearing a lot these days is how compelling rich messaging is. Customers like Overstock.com have taken messaging to a whole new level utilizing rich messaging to personalize their shipping notifications and post-delivery surveys. Utilizing Quiq’s two-way outbound notifications for product delivery, Overstock continues a personal conversation using a seamless combination of bots and humans to insure complete customer satisfaction, all with “web” quality experiences using rich messaging.

Oh, and unlike emails, these interactions have a 98% open rate (their words not ours), AND have reduced their inbound phone call volumes by 14%!!!

Bots for Dummies

Anyone who knows me well understands that, while I sell software for a living, I am basically “entry level” when it comes to technology. The other day I was watching the demo for our new Designer Bot Builder and was shocked at 1) how powerful it is, and 2) how easy it is to build your own Bot in the Quiq platform. Our customers, like Nintendo and Stio, who participated in our Beta program are already seeing tremendous results (see our Bot Webinar). I promise you, if you knew how easy it is to build a powerful Bot that interacts with your customers and agents, as an agent, you’d be building one.

So now you know…

“But, where do I start?” We get that question a lot. The lame answer is that it depends on the business. In the Credit Union industry, we see mortgage and lending as a great starting point, later moving into the contact center. In the Retail/eComm space, we see everything from organizations like Overstock.com starting with delivery notifications to others who put Apple Business Chat, Bots and SMS on mobile experiences for pre-sales support. We see business and consumer services organizations, like HVAC and Plumbing, start with appointment reminders. Many other organizations start in their contact center. Without fail, we always find that organizations have areas of the business where customer communication is changing and messaging is the answer.

Customers’ lives are connected and on-the-move. The phone channel is becoming more and more inconvenient. Quiq brings an array of asynchronous channels into a scalable, enterprise platform designed to serve the customer at the moment of truth. In a world where bots and humans are both considered “first-class citizens,” the expectation for customer satisfaction is morphing. Synchronous phone conversations are giving way to digital interactions that are real time, yet spread out within our busy schedules. Businesses on the forefront of customer experience have figured out how to meet their customers where they are, and both are discovering that communicating has never been more enjoyable.

Aspira Stakes out a New Way to Communicate With Customers

Posted on Mike Zinne

Besides technology, Aspira knows a thing or two about adventure and connection. For over 30 years, Aspira’s technology has allowed people to book outdoor recreation experiences at parks and conservation sites all over the US. Aspira’s customers contract directly with them to use their software, marketing services, and sometimes their centralized contact center to manage reservations for many of the most popular state and provincial parks as well as conservation agencies throughout the US.

Camping in Florida? Fishing in Ohio? Aspira is the technology behind many of those adventures
that connect individuals and families to the experiences they love.

When it was time to embark on an adventure of their own to discover new ways to connect with their customers, Aspira investigated business messaging with Quiq. The company wanted to look for ways that might help save money through reduced call volumes but also wanted to find a way to engage with their traveling, “on-the-go” customers. Aspira knows that customers who are on their way to a campground, setting up a site at the park, or preparing for a day of fishing don’t want to call in and sit on hold to get a question answered.

“You constantly have to think about the customer experience. Messaging lets us engage with customers who are active and mobile. This is the direction that people are going. If you’re not looking at innovating, then you probably aren’t going to get very far.”

~Jessica Himmel, Senior Manager

The Path to Messaging

Aspira securely facilitates nearly 50 million transactions between people and outdoor experiences each year. The process involves fielding over 1 million phone calls to their contact center annually. There could be a many as 250 agents handling calls during the peak season between Memorial Day and Labor Day. During the fall and winter, the number of agents can dip to about 100.

With that call volume, Aspira knew that messaging was a move in the right direction, but wanted to see what would happen in this uncharted territory. The company started with a soft launch that included 3 park locations that Aspira manages in New York, Delaware, and Ohio. Implementation of Quiq Messaging as a standalone platform went smoothly and launched on May 31, 2018.

The new text messaging channel was promoted through Aspira’s private label websites including: MontanaStateParks.ReserverAmerica.com and FloridaStateParks.ReserveAmerica.com. A “Contact Us” button was added to the private label websites showing visitors on desktop computers the phone number to text for questions, and if visitors are on their mobile website, they can text directly from their phone.

Visitors to FloridaStateParks.ReserveAmerica.com are greeted with an invitation to text if they seek help through the “Contact Us” button.

Aspira has been surprised at the volume of calls they’ve been able to deflect to the text messaging channel. The company has now added messaging to 14 of their reservation sites and receives about 300 to 400 messages a day. Aspira conducted a survey at the end of every text message conversation and discovered that nearly 70% of the customers who texted would have called in if the “Text Us” option was not available.

Cultivating Connection Through Messaging

Since Aspira manages reservations for many of the most popular state and provincial parks, as well as conservation agencies throughout the US, about half of the inquiries that the company receives in the call center is about campsite availability. Although adventure seekers can go online to ReserveAmerica.com to check availability and reserve a campsite at over 35 camping, fishing, or hunting locations, they would often call to ask if what they saw online was accurate.

With Quiq, instead of calling, customers can connect using their preferred channel: texting. Jessica Himmel, Senior Manager at Aspira, says the company finds it “extremely valuable that we are able to deflect a lot of these calls to the messaging channel. We prefer to text the customers who are just confirming availability because it’s such a quick and easy thing to respond to.”

It’s not just booking availability inquiries that are handled quickly through the messaging channel. A lot of people want to cancel reservations, change dates or site location, while others want to know about facilities and amenities at specific locations. In general, Aspira finds that messaging conversations are a lot shorter and faster than phone calls. Agents have observed that it usually takes just 10 messages back and forth on average to get to a resolution.

The company’s investment to make it easier for customers to engage with their agents is definitely getting a return. Aspira has seen a 4% decrease on the number of calls from their private label sites, as well as a 4% increase in reservations made online. With the volume of calls they receive hovering around a million per year, that’s no small feat.

Customers aren’t the only ones reaping the rewards of messaging. Agents really like being on the messaging channel and there are agents who ask to work that channel. This is great news for Aspira who hopes to increase staff for the messaging channel by 67%. Anytime there are extra hours that need coverage for the SMS/text channel, agents volunteer, due in part to how easy it is to use Quiq’s messaging platform. Agents not only handle multiple, simultaneous conversations at once but can use productivity-enhancing features like snippets to quickly share links to campsites and park policies.

What’s Next

Results like these have Aspira looking for more ways to leverage messaging. To start, Aspira is exploring ways in which they can take payments over messaging, integrate Quiq into their workforce management system to help predict staffing, and expand the messaging channel to more of their contracts. One of the first things the company wants to do is to simply expand the hours messaging is available and supported. The company suspects that a lot of the messages they see come in during off-hours could be handled if messaging was available for just a couple more hours at night.

Looking ahead to tornado, hurricane, and wildfire season, Aspira thinks that an increase in volume due to weather events may be on the horizon. The company anticipates a higher volume of questions such as “Is the park closed?” and “My site is flooded, what do I do?” In fact, Aspira is considering using outbound messaging as a proactive way to notify customers going to a park or location where the weather could adversely affect their reservation. If

Aspira leadership believes it’s an exciting time for messaging and Quiq couldn’t agree more. The number of companies adopting business messaging continues to grow as more consumers demand the convenience, ease, and speed of the messaging channel. From the shopper that needs help with a purchase, to the camper that needs to make sure their dog is allowed at their campsite, messaging has become the preferred channel for our busy lives.

Video: Bots and AI

Posted on J.R. Rettenmeyer

Bots and AI are a testiment to the investment and focus companies have placed on improving customer experience. No longer technology you’d just see in sci-fi movies. Companies such as Stio and Pier 1 are actively using bots to engage with customers across multiple digital channels and the results have been more than impressive.

Implementing a bot strategy across your organization doesn’t have to be overwhelming. At Quiq, we believe bots should seamlessly integrate into your current workflow, and work with your human agents. View this short video to see why implementing bots with Quiq Messaging can directly impact your ROI for the better. Schedule a demo today.

AFPA Provides First Class Member Service with Messaging

Posted on Mike Zinne

The Association of Professional Flight Attendants (APFA) is the largest independent flight attendant union in the US. The organization, based in Texas, serves over 27,000 members who work for American Airlines and reside all over the world.

The nature of their profession requires members to spend a good portion of their time in transit. Members may be sitting at the back of delayed planes, waiting for flights at the airport, or riding in vans being shuttled from one place to another when they may need information. APFA, run by flight attendants themselves, fully understands the mobile nature of their membership, which is why they sought and found a better, more mobile way to engage with their members through Quiq.

“As we were evolving, so was our membership. We wanted to stay ahead of the tech curve and meet them where they are by using their favorite way to communicate.”

~Erik Harris, National Contract Chair

The Shift to Messaging

Prior to implementing Quiq, flight attendants were reaching out to AFPA primarily through phone and email. In 2018, the entire union handled over 33,000 calls spread out across 31 representatives. Calls regarding sick leave, vacation, rescheduling, and transfers are still the most common for the reps who each handle an average of 30-50 calls per day.

The organization also implemented live chat as another channel of engagement but was dissatisfied with having to switch between the live chat platform, a Facebook window, Twitter, and their own internal systems to help members

APFA chose to switch to Quiq because it allows them to serve their members on multiple platforms in one unified desktop

APFA chose to switch to Quiq because it allows them to serve their members on multiple platforms in one unified desktop. APFA leadership especially likes that reps can easily handle every incoming message because no matter how, over which channel, the flight attendant connects with APFA, it all comes into the same place and is handled the same way by the rep.

The ability to add text messaging was one of the biggest selling points to selecting Quiq. The organization’s leadership recognized there was a shift to mobile communications that was perfectly suited to their member’s on-the-go lifestyle.

The organization integrated Quiq into their existing website and customized the look with some additional coding. Afterward, they found a night to train their reps who live across multiple time zones. Reps have found the platform easy to use and intuitive, which is critical for a team that rotates out on a monthly basis. When reps return to the headquarters after weeks or months, they waste zero time relearning Quiq’s messaging platform.

To let their members know about their availability on these new channels, APFA promoted messaging in multiple ways. The organization sent an email to the union’s 25,000 email subscribers, posted a message on their Facebook page, added copy to their website, and asked leadership to share the news with their respective bases. Immediately, the contact center received feedback from members who “love the convenience of being able to text in” and shared delighted messages like “OMG I’m so glad I can finally text you.”

Contact Us

Video: Shopify store – Conversational Commerce

Posted on Max Fortis

Your customers are already using their cell phone, computer, or tablet to browse your Shopify store. Why not give them the mobile experience they’ve come to expect. Quiq Messaging makes pre-sales support and post-sales service fast, convenient, and easy. Help customers find and select products all within a messaging conversation.

Watch this short video to see how Shopify retailers can use messaging. From completing transactions to shipping notifications, to give their customers a seamless shopping experience. That’s the power of conversational commerce. Schedule a demo today to see how easy it is to integrate Quiq into your Shopify store.

Is AR Chat the New Retail Battleground?

Posted on Mark Kowal

Augmented reality or AR has been growing in popularity and has continued to evolve, even since the days of Google Glass and Pokémon Go. Technology has progressed enough to make AR available on mobile phones and ripe for commerce. Retailers are taking advantage of the popularity of messaging to offer conversational commerce to consumers. Now, retailers are combining messaging with the advances of AR to create yet another innovative way to engage with consumers called AR Chat.

The use of text messaging via SMS, Facebook Messenger, and web chat is on the rise as consumers look for more convenient ways to engage with their favorite brands. In this post, we’ll take a look at how messaging has become a retail must-have and discuss what kind of impact AR will have on the messaging movement.

AR Chat – A Must-Have Retail Tool

Messaging has been changing the face of commerce. This hasn’t been a stealth transition by any means. Consumers have been forthcoming about their need for more convenient ways to engage with companies.

Frustration with today’s channels has played out with consumers screaming into their cell phones at hold music, and repeatedly pressing zero to get out of phone tree purgatory when they need help from a retailer. In the worst case, consumers don’t bother to pick up the phone or write an email and instead jump sites to choose a retailer that is easier to do business with.

Savvy retailers have recognized AR Chat as an opportunity; offering interactions on more convenient, mobile channels such as SMS and social media. Two-way engagement with customers on messaging platforms such as social media has been a focus for retailers as shoppers turn to platforms such as Facebook and Twitter, not only to discuss things among their community, but to engage with brands as well.

Digital engagement isn’t just taking place on social media platforms and isn’t just seen as a novel, one-time thing. In the report, The Future of Customer Conversations, research shows that 65 percent of consumers have engaged with brands over SMS or messaging apps, while 70 percent have done so at least twice in the previous month.

Retailers’ strategy to use digital channels to increase engagement has paid off in big ways. Offering digital channels has made it easy for consumers to handle pre-sales questions and post-sales service with the touch of a button. These asynchronous conversations happen anywhere and anytime that is convenient for the consumer. From increasing conversion rates to improving customer satisfaction and driving repeat customers, messaging has been a win for both consumers and brands.

Uniting AR and Messaging for a Better Customer Experience

While messaging is already a highly personalized experience for consumers, AR Chat enhances the shopping experience by adding an additional layer of personalization and customization. With AR, shoppers can view objects, like a chair or rug in their living room, allowing them to “try before they buy”.

According to AR Insider, as more and more consumers interact with brands through messaging, augmented reality will help them visualize a product, bring more dimension to the conversation, and increase sales. Some brands, like design and home renovation company, Houzz, credits AR for increased engagement with their products. According to an article in Techcrunch, AR helped increase dwell time, with users spending 2.7 times more in the app compared to those who did not use AR.

Increased engagement onsite or in-app translates to a consumer who is more heavily vested in your product. In fact, Houzz credits AR for an 11% increase in a consumer’s likelihood to buy. The convenience of messaging, coupled with the personalization of AR leads to an increase in sales.

Enhanced Messaging for Retailers with Quiq

Quiq supports a number of enterprise retailers, such as Overstock.com, Pier 1, Tailored Brands, and Office Depot to name a few. These particular retailers are a perfect example of how brands can take full advantage of all that messaging can provide. These etailers have implemented messaging and have increased efficiency, improved engagement, and made substantial impacts to their bottom line because of it.

For example, both Overstock and Office Depot offer Apple Business Chat on the Quiq business messaging platform. This rich messaging channel allows these retailers to present their products in ways that go beyond simple SMS/text exchanges, including the ability to engage AR within a messaging conversation. Rich messaging enables brands to present product pickers, schedule appointments, and process payments all within the messaging conversation.

With Quiq, messaging conversations are transaction-enabled, meaning customers can browse and buy products, all without leaving the conversation.  Customers have a seamless experience on the channel they prefer.

Quiq’s retail clients have quickly realized the value of messaging for customer experience and have been reaping the financial benefits that conversational commerce provides. Join some of the most successful brands in their use of messaging. Schedule a demo with Quiq to explore how our platform can enhance your brand experience.

Video: Authentication and Payments

Posted on Mark Kowal

Accessing financial records, certain account information, and other sensitive data requires you to authenticate your customer’s identity. Quiq enables you to authenticate your customer’s identity without asking them to leave the messaging experience across all of our supported channels.

View this short video to see how you can even complete transactions with the confidence of having an authenticated customer. Let’s get started. Schedule a demo today.

Video: Asynchronous Conversation

Posted on Mark Kowal

Offering asynchronous conversation to your customers let’s them engage with you when it’s convenient for them on the digital channels that matter to them the most. Deliver real-time service for asynchronous conversations across all of Quiq’s supported channels from web chat, Facebook, Apple Business Chat, and more. Quiq’s desktop provides a single view of these channels for employees along with advanced features that provide insights, like icons that alert the agent of the customer’s sentiment, for a more successful conversation.

Manage customer conversations across multiple digital channels with the efficiency you need to keep your contact center running smoothly and your customers happy. View this short video to see how Quiq makes multi-channel business messaging easy and efficient for your company and customers. We’re waiting to answer any questions you have. Schedule a demo today.