Tag: branding

Tips For Building Your Company’s Brand With Outbound Messaging

Posted on luisa@webfx.com

Today’s smartphones offer a simple, convenient source of both work and entertainment, and businesses are using this to their advantage. Outbound messaging can promote special offers, discounts, and other benefits with repeat customers. The challenge is that an outbound text messaging campaign can hit or miss depending on the language and the timing. With a little knowledge of outbound SMS best practices, you can build a messaging campaign that increases brand awareness.

Tips to Use Outbound Messaging to Build Your Brand

Outbound messaging allows for a more personal, customized form of communication between the business and customer. With an open rate of 98%, text messages are more effective and are capable of reaching a wider audience than email or other communication channels. While outbound SMS brand building takes time and effort, it’s a rewarding branding strategy in the long run.

Personalize Messages

Good sales representatives know how to personalize messages so their consumers feel appreciated. In turn, customers like when businesses show they care and are willing to tailor solutions that fit their needs. Using information such as names, birthdays, and even personal interests is a simple yet effective way to engage customers and send them relevant information.

Establish Value of Message

Developing an effective outbound messaging campaign is about more than sending out texts to get attention. It’s about sending messages that have meaning and value. The best way to create valuable messages is to develop a schedule and map out what each text has to offer. Does it serve a purpose? Does it contain relevant information and encourage customers to take action?

Keep Messages Consistent

Consistency is a key component in successful messaging strategies. Inconsistencies often confuse consumers, which leads them to unsubscribe from notifications and abandon the brand. During the planning process, it’s important to make sure all product and service information is consistent across every message. Clear and easy-to-read messages are more likely to keep people coming back. 

Optimize Frequency

Message frequency often varies depending on the business. On one hand, sending SMS messages at normal intervals can keep customers interested and engaged in the brand. Sending them too frequently or during odd hours can turn customers off immediately. It’s important to find a balance and make sure every customer knows how often to expect messages. 

Analyze Results

Business leaders across a variety of industries are constantly striving to improve their strategies and draw in more customers. That’s why gathering data and analyzing results is essential to building a brand with outbound messaging. Through the careful analysis of feedback and success rates, it’s easier to determine which elements of the plan work and which ones have room for improvement.

Update Contact Info Regularly

One of the best ways to inspire confidence and trust in consumers is to make them feel in control. By maintaining up-to-date contact information, businesses give their customers more control over what they see. Asking for permission and giving consumers an easy unsubscribe option lets customers know they can start and stop messages whenever they want to.

Learn More About Writing Outbound Messages

Delivering a consistent, personalized customer experience is easier than ever with outbound SMS messaging. Respect customers and strive to improve every day, and you could build a successful brand-enhancing campaign. For more outbound messaging brand building tips, contact Quiq online.

How Retailers Can Effectively Use Outbound Messaging This Holiday Season

Posted on luisa@webfx.com

Retailers are facing heavy demands this season as they prepare for the holidays. The customer experience is more critical than ever before, and engaging with consumers during this busy time of year is the key to making more sales and increasing branding interest. Holiday season outbound messaging is the ideal way to reach potential shoppers in this digital world.

Retailer outbound messaging is a mobile-friendly option that can help keep buyers up to date and increase consumer loyalty. The use of a Quiq outbound messaging platform will give you access to the latest technology, which is essential for success in competitive markets.

Tips to Effectively Use Outbound Messaging This Holiday Season

Well-timed outbound messages can encourage purchases and improve relationships with buyers. In most cases, the best practice is to give consumers full control over which messages they receive and ensure that each one has value to them. This practice helps retailers and shoppers stay in touch, especially during the holiday season when people are on the lookout for great deals. Stores can use holiday season retail outbound messaging to:

  • Promote holiday sales: The possibilities are nearly endless for retailers looking to promote holiday sales. Outbound messaging offers a creative way to incorporate branding and media into concise, digestible information. The right message at the right time could be the key to encouraging a new customer to buy a competitively priced product. 
  • Encourage return customers: While outbound messaging is an excellent method of drawing in new consumers, it can also help maintain the interest of returning shoppers. For example, retailers can use messaging to encourage returning consumers to make more purchases or learn about different offerings. It’s also a wonderful opportunity to use information about past purchases to suggest other relevant products.
  • Keep them up to date on purchases: If a shopper places an order online, SMS updates can help them stay up to date on order information, shipping details, and delivery alerts. Most buyers like having the freedom to check the status of their purchase or delivery, so this helps foster open communication and build trust.
  • Facilitate returns: Product returns are common during and after the holiday season. SMS messaging helps retailers communicate important return information with buyers so they can get their money back as quickly as possible. Efficiency and simplicity are essential when it comes to facilitating returns, especially during the busiest times of the year. Messaging helps streamline the process so each shopper has access to the service they need.

Learn About Holiday Season Outbound Messaging From Quiq

Retailers can promote sales and keep consumers informed this year with holiday season outbound messaging. Engaging with shoppers and increasing loyalty is a great way to foster growth over time. In addition, using outbound messages helps those in retail and entertainment widen their reach to a brand-new audience.

From multichannel integration to chatbot automation, Quiq offers a variety of benefits within a highly advanced platform. Learn more today by requesting a demo online.