What is Agentic AI? Everything You Need to Know.

The landscape of artificial intelligence is rapidly evolving, and at the forefront of this evolution is agentic AI. As noted by UiPath, “the convergence of powerful LLMs (large language models), sophisticated machine learning, and seamless enterprise integration has enabled the rise of agentic AI—which is the ‘brainpower’ behind AI agents.” This powerful technology represents a significant leap forward in how AI systems can autonomously operate, make decisions, and execute complex tasks.

While traditional AI and generative AI have made significant strides in automation and content creation, agentic AI addresses the crucial gaps in autonomous decision-making and task execution. It’s becoming increasingly clear that this technology will reshape how businesses operate, particularly in areas requiring sophisticated problem-solving and adaptability.

What is agentic AI?

Agentic AI refers to artificial intelligence systems that can autonomously execute tasks, make decisions, and adapt to real-time changing conditions. Unlike more passive AI systems, agentic AI demonstrates agency—the ability to act independently and make choices based on understanding the environment and objectives.

As a side note here: I led a webinar recently called From Contact Center to Agentic AI Leader: Embracing AI to Upgrade CX. My colleague Quiq VP of EMEA Chris Humphris and I went deep into agentic AI specifically for the contact center. I highly recommend you watch the replay or read the recap if you’re interested in how this technology works within the confines of the contact center—and what’s needed to make it successful at the platform level. Here’s a hint:

Agentic AI Platform Requirements

Watch the full webinar here.

How does agentic AI work?

Agentic AI operates through a sophisticated combination of technologies and approaches. As IBM explains, “Agentic AI systems provide the best of both worlds: using LLMs to handle tasks that benefit from the flexibility and dynamic responses while combining these AI capabilities with traditional programming for strict rules, logic, and performance. This hybrid approach enables the AI to be both intuitive and precise.”

The system works by integrating multiple components:

  • Language understanding: Processing and comprehending natural language inputs
  • Decision making: Analyzing situations and determining appropriate actions
  • Task execution: Utilizing APIs, IoT devices, and external systems to perform actions
  • Learning and adaptation: Improving performance based on outcomes and feedback

For example, in customer service, an agentic AI system can:

  1. Understand a customer’s inquiry about a missing delivery
  2. Access order tracking systems to verify shipping status
  3. Identify delivery issues and initiate appropriate actions
  4. Communicate updates to the customer
  5. Automatically schedule redelivery if necessary

This customer service example demonstrates several key advancements over previous generations of AI assistants:

While traditional chatbots could only follow rigid, pre-programmed decision trees and provide templated responses, agentic AI shows true operational autonomy by orchestrating multiple systems and making contextual decisions.

The ability to seamlessly move between understanding natural language queries, accessing real-time shipping databases, evaluating delivery problems, and initiating concrete actions like rescheduling represents a quantum leap in capability.

Last-gen AI would typically need human handoffs at multiple points in this process – for instance, when moving from customer communication to backend systems access or when making judgment calls about appropriate remedial actions.

The agentic system’s ability to maintain context throughout the interaction while independently executing complex tasks showcases how modern AI can function as an independent problem-solver rather than just a conversational interface. This level of end-to-end automation and response was impossible with earlier generations of AI technology.

What is the difference between agentic AI and generative AI?

While both agentic AI and generative AI represent significant advances in artificial intelligence, they serve distinctly different purposes. Generative AI excels at creating content—text, images, code, or other media—based on patterns learned from training data. Agentic AI, however, goes beyond generation to actively make decisions and execute tasks.

Agentic AI vs. Generative AI

These technologies can work together synergistically, with generative AI providing content creation capabilities within an agentic AI’s broader decision-making framework.

Benefits of agentic AI

Key benefits include:

1. Autonomous operation

By eliminating the constraints of human-dependent processes, agentic AI creates a new paradigm of continuous, reliable service delivery that scales effortlessly with business demands. The result is:

  • Reduced human intervention: AI agents handle complex tasks independently, freeing human workers to focus on high-value activities requiring emotional intelligence and strategic thinking.
  • Consistent performance: The system maintains uniform quality standards regardless of workload, time of day, or complexity of tasks, eliminating human variability and fatigue-related errors.
  • 24/7 availability: Unlike human operators, AI agents operate continuously without fatigue, ensuring consistent service availability across all time zones.

2. Improved human-AI agent collaboration

Agentic AI changes the relationship between human agents and technology, creating a symbiotic partnership that enhances overall service delivery and job satisfaction. Here’s how.

  • Ensures consistency: AI agents establish and maintain standard operating procedures across teams, ensuring every customer interaction meets quality benchmarks regardless of which human agent is involved. This standardization helps eliminate variations in service quality, while still allowing for personal touch where needed.
  • Accelerates learning: New agents benefit from AI-powered guidance that provides suggestions and best practices, significantly reducing the time needed to achieve proficiency. The system learns from top performers and shares these insights across the entire team.
  • Reduces training time: By providing contextual assistance, agentic AI helps new agents become productive more quickly. Training modules adapt to individual learning patterns, focusing on areas where each agent needs the most support.
  • Improves agent performance with insights: The system continuously analyzes agent interactions, providing actionable feedback and performance metrics that help identify areas for improvement. These insights enable targeted coaching and development opportunities.
  • Improves job satisfaction and reduces agent turnover: By handling routine tasks and providing intelligent support, agentic AI allows agents to focus on more engaging, complex work that requires human empathy and problem-solving skills. This role enhancement leads to higher job satisfaction and lower turnover rates.

3. Enhanced efficiency

Through intelligent automation and rapid processing capabilities, agentic AI significantly improves operational performance across organizations, resulting in:

  • Faster task completion: AI agents process and execute tasks at machine speed, dramatically reducing resolution times compared to manual processes.
  • Reduced error rates: Systematic processing and built-in validation reduce mistakes common in human-operated systems.
  • Streamlined workflows: Intelligent routing and automated handoffs eliminate bottlenecks and optimize process flows.

4.  Real-time adaptability

The system’s ability to learn and adjust in real time ensures optimal performance in dynamic business environments. It shows this via:

  • Dynamic response to changing conditions: AI agents automatically adjust their approach based on current conditions and new information.
  • Continuous learning and improvement: The system learns from each interaction, continuously refining its responses and decision-making processes.
  • Personalized solutions: Advanced analytics enable tailored responses that account for individual user preferences and historical interactions.

5. Integration capabilities

Agentic AI integrates with existing business systems to create a unified operational environment. Main ways include:

  • More seamless connection: The technology easily integrates with current business tools and platforms, maximizing existing investments.
  • Unified data utilization: AI agents can access and analyze data from multiple sources to make informed decisions.
  • Comprehensive solution delivery: The system coordinates across different platforms and departments to deliver complete solutions.

6. Cost-effectiveness

Implementation of agentic AI leads to significant cost savings and improved resource utilization. Top areas for savings include:

  • Reduced operational costs: Automation of routine tasks and improved efficiency lead to lower operational expenses.
  • Intelligent workload distribution: Ensures optimal use of both human and technological resources.

Use cases for agentic AI

Agentic AI’s applications span numerous industries and use cases. Let’s look at the top four industries that are ripest for benefits from our perspective, and the use cases that are best poised for AI.

1. Customer service

In customer service, agentic AI improves support operations from reactive to proactive, enabling intelligent interactions that enhance customer satisfaction while reducing costs. Top use cases include:

  • Query resolution: Agentic AI systems can understand, process, and resolve customer inquiries in real-time, handling everything from basic FAQ responses to complex problem-solving. For example, an AI agent can troubleshoot technical issues, process refunds, or update account information without a human being involved.
  • Ticket management: The technology automatically categorizes, prioritizes, and routes support tickets based on urgency and complexity. It can resolve straightforward issues immediately while intelligently escalating more complex cases to appropriate human agents.
  • Proactive support: AI agents monitor customer behavior patterns and system metrics to identify potential issues before they become problems. They can initiate contact with customers to prevent issues or offer assistance before it’s requested.
  • Personalized assistance: By analyzing customer history, preferences, and behavior patterns, agentic AI delivers tailored support experiences. This might include offering specific product recommendations or customizing communication styles to match customer preferences—useful in most industries, but especially in travel and hospitality.

2. eCommerce and retail

In retail and eCommerce, agentic AI revolutionizes the retail experience by creating seamless, personalized shopping journeys while optimizing backend operations for maximum efficiency and profitability. Best use cases include:

  • Inventory management: Agentic AI systems continuously monitor stock levels, analyze sales patterns, and automatically adjust inventory based on real-time demand. They can trigger reorders, predict seasonal fluctuations, and optimize warehouse distribution.
  • Personalized shopping recommendations: The technology analyzes customer browsing history, purchase patterns, and demographic data to deliver highly relevant product suggestions. These recommendations adapt in real-time based on customer interactions.
  • Order processing: AI agents handle the entire order lifecycle, from initial purchase to delivery tracking. They can process payments, coordinate with shipping partners, and proactively address potential delivery issues.
  • Customer engagement: Through sophisticated analysis of customer behavior, agentic AI creates personalized marketing campaigns, timing promotions optimally, and adjusting pricing strategies based on demand and competition.

3. Business automation

By integrating intelligent decision-making with execution capabilities, agentic AI streamlines complex business processes and eliminates operational bottlenecks across organizations. Start automation targeting:

  • Supply chain optimization: AI agents monitor and adjust supply chain operations in real-time, coordinating with suppliers, managing logistics, and responding to disruptions automatically.
  • Process automation: The technology streamlines complex workflows by automating repetitive tasks, managing approvals, and coordinating cross-departmental activities.
  • Resource allocation: Agentic AI optimizes the distribution of human and material resources based on current demands and predicted future needs.
    Workflow management: The system orchestrates complex business processes, ensuring tasks are completed in the correct order and by the appropriate parties.

4. Healthcare

Agentic AI enhances patient care and operational efficiency by combining real-time monitoring with intelligent decision support and automated administrative processes. From what we’re seeing, the biggest opportunities to apply agentic AI rest in:

  • Patient monitoring: AI agents continuously track patient vital signs and health metrics, alerting medical staff to concerning changes and predicting potential complications.
  • Treatment planning: The technology assists healthcare providers by analyzing patient data, medical history, and current research to suggest optimal treatment approaches.
  • Diagnostic support: Agentic AI analyzes medical imaging, lab results, and patient symptoms to assist in accurate diagnosis and treatment recommendations.
  • Administrative tasks: The system streamlines healthcare by managing appointments, processing insurance claims, and maintaining patient records.

Agentic AI challenges

Let’s take a look at the biggest challenges with agentic AI right now.

1. Ethical considerations

The autonomous nature of agentic AI raises ethical concerns that require careful attention. These systems, designed to make independent decisions and take action, must operate within established ethical frameworks to ensure responsible deployment.

Key ethical challenges include:

  • Accountability for AI decisions and actions
  • Transparency in decision-making processes
  • Potential bias
  • Impact on human autonomy and agency

Quiq SVP of Engineering Bill O’Neill recently talked to VUX World’s Kane Simms about this very issue:

2. Data security

Data security represents a critical challenge in agentic AI implementation, as these systems often require access to sensitive information to function effectively. (If you’re curious, you can learn about our approach to security here).

Primary security concerns include:

  • Protection of training data and model parameters
  • Secure communication channels for AI agents
  • Prevention of adversarial attacks
  • Data privacy compliance (GDPR, CCPA, etc.)
  • Access control and authentication mechanisms

3. Integration challenges

Incorporating agentic AI into both customer integrations and your own company integrations can mean significant hurdles, like:

  • Legacy system compatibility
  • API standardization and communication protocols
  • Performance optimization
  • Scalability concerns
  • Resource allocation and management

4. Regulatory compliance

The evolving regulatory landscape surrounding AI technology presents potential issues, including:

  • Adherence to emerging AI regulations
  • Cross-border compliance requirements
  • Documentation and audit trails
  • Risk assessment and mitigation
  • Regular compliance monitoring and updates

5. Performance monitoring

Maintaining and optimizing agentic AI system performance requires continuous monitoring and adjustment:

  • Real-time performance metrics
  • Quality assurance processes
  • System reliability and availability
  • Error detection and correction
  • Performance optimization strategies

These challenges highlight the complexity of implementing agentic AI systems and underscore the importance of careful planning and robust risk management strategies. Success in deploying these systems requires a comprehensive approach that addresses technical, ethical, and operational concerns, while maintaining focus on business value and user needs.

Importantly, when you partner with agentic AI vendor Quiq, our AI platform and team neutralize these challenges for you.

The future of agentic AI: Shaping tomorrow’s enterprise workflows

As we stand at the intersection of technological innovation and business transformation, agentic AI emerges as a cornerstone of future enterprise operations. But what’ll follow? Here’s what I think.

Technical evolution and integration

The future of agentic AI lies in its ability to integrate with existing enterprise systems while pushing the boundaries of what’s possible. Advanced API ecosystems and sophisticated middleware solutions are already enabling AI agents to coordinate across previously siloed systems, creating unified workflows that span entire organizations.

As these integration capabilities mature, we’ll see the emergence of truly intelligent enterprises where data flows freely, and decisions are made with remarkable speed and accuracy.

The next generation of agentic AI systems will feature enhanced natural language processing capabilities, enabling a more nuanced understanding of context and intent. This advancement will allow AI agents to handle increasingly complex tasks while maintaining high accuracy levels. We’re moving toward systems that can execute predefined workflows and design and optimize them in real time based on changing business conditions.

Enhancing enterprise workflows

The impact of agentic AI on enterprise workflows will be substantial. I believe future systems will feature the following:

1. Predictive process optimization

AI agents will move beyond reactive process management to predictive optimization. By analyzing patterns across millions of workflow executions, these systems will automatically identify potential bottlenecks before they occur and implement preventive measures. This capability will enable organizations to maintain peak operational efficiency while minimizing disruptions.

2. Dynamic resource allocation

The future workplace will see AI agents dynamically managing both human and technological resources. These systems will understand the strengths and limitations of different resource types, automatically routing work to optimize for efficiency, cost, and quality. This intelligent orchestration will create more flexible, resilient organizations capable of adapting to changing market conditions in real time.

3. Autonomous decision networks

As agentic AI evolves, we’ll see the emergence of decision networks where multiple AI agents collaborate to solve complex business challenges. These networks will coordinate across departments and functions, making decisions that optimize for overall business outcomes rather than departmental metrics.

Enhanced learning and adaptation

The future of agentic AI lies in its ability to learn and adapt at faster paces. Next-generation systems will feature:

1. Collective learning

AI agents will learn not just from their own experiences but from the collective experiences of all instances across an organization or industry. This shared learning will accelerate the development of best practices and enable rapid adaptation to new challenges or opportunities.

2. Contextual understanding

Future systems will demonstrate deeper understanding of business context, enabling them to make more nuanced decisions that account for both explicit and implicit factors. This enhanced contextual awareness will lead to more sophisticated problem-solving capabilities and better alignment with business objectives.

4. Personalization at scale

As AI agents become more sophisticated, they can deliver highly personalized experiences while maintaining operational efficiency. This will enable organizations to provide custom solutions at scale without sacrificing speed or quality.

Creating more resilient organizations

The evolution of agentic AI will contribute to building more resilient organizations through:

1. Adaptive workflows

Future systems will automatically adjust workflows based on changing conditions, ensuring business continuity even during unprecedented events. This adaptability will be key to maintaining operational efficiency in an increasingly volatile business environment.

2. Proactive risk management

AI agents will continuously monitor operations for potential risks, implementing preventive measures before issues arise. This proactive approach will help organizations maintain stability while pursuing innovation.

3. Sustainable scaling

The future of agentic AI will enable organizations to scale operations more sustainably, automatically adjusting processes to maintain efficiency as the organization grows.

Looking ahead

While challenges around data quality, system integration, and ethical considerations persist, the trajectory of agentic AI points toward increasingly sophisticated systems. Organizations that embrace this technology and prepare for its evolution will be better positioned to:

  • Create more efficient workflows that respond to changing business needs
  • Deliver personalized experiences at scale
  • Build more resilient organizations capable of thriving in uncertain conditions
  • Drive innovation through intelligent process optimization

As we move forward, the key to success will lie not just in implementing agentic AI, but in creating organizational cultures that can effectively leverage its capabilities while maintaining human oversight and strategic direction. The future belongs to organizations that can strike this balance, using agentic AI to enhance human capabilities, rather than replace them.

We’re only beginning to scratch the surface of what’s possible. As the technology continues to evolve, it will enable new forms of business operation that are more resilient than ever before.

I love Bill’s take on this in another clip from his conversation with Kane:

Final thoughts on agentic AI and how to get started with it

Agentic AI represents a significant advancement in artificial intelligence, offering businesses the ability to automate complicated tasks while maintaining intelligence in decision-making. As organizations seek to improve efficiency and customer experience, agentic AI provides a powerful solution that goes beyond traditional automation and generative AI capabilities.

Quiq stands at the forefront of this technology, offering agentic AI solutions that help businesses improve their operations and customer interactions. With a deep understanding of both the technology and business needs, Quiq provides sophisticated AI agents that can handle complex tasks and drive the outcomes your business cares about.

4 Conversational AI Software Tools for CX and eCommerce in 2025—and How GenAI is Making Them Better

This comprehensive guide explores the four most impactful conversational AI software tools shaping the future of customer experience and eCommerce, helping businesses deliver exceptional experiences while optimizing operational efficiency.

What is conversational AI software?

Conversational AI software represents a technology stack that enables machines to understand, process, and respond to human language naturally and contextually. At its core, it combines several key components:

  • Machine Learning: Enables systems to learn from interactions and improve over time
  • Natural Language Processing (NLP): Helps computers understand human language
  • Natural Language Understanding (NLU): Interprets intent and context behind user inputs
  • Natural Language Generation (NLG): Produces human-like responses

Clearing up the confusion between conversational AI vs. GenAI vs. agentic AI: Why are we using the former term?

Before diving into specific tools, it’s essential to understand the distinction between conversational AI, agentic AI, and generative AI (GenAI). There’s a lot of confusion between these three terms, in part because of how fast AI is developing.

Conversational AI enables natural language interactions between users and systems. In contrast, agentic AI autonomously makes decisions and executes tasks. In fact, Agentic AI can independently decide what actions to take, persist in completing tasks, and adapt its approach based on outcomes—similar to how a human employee would work through a problem.

Generative AI, on the other hand, creates new content based on existing data patterns.

Think about it like this: Conversational AI is like a back-and-forth conversation between two friends, like you are used to experiencing with chatbots. You say something like “Hi, how are you?” I reply, ‘Fine, thanks, how are you?’ and we go on and on until the conversation stops.

But with GenAI, it’s similar to a ‘speak when spoken to’ situation: It’s up to you to ask me questions you want responses to. Generative experiences are typically not programmed to ask clarifying questions. And agentic AI, well, it’s a workhorse!

Nowadays, the term “conversational AI” tends to describe previous-generation technologies, while “agentic AI”, which Quiq is the leader in, is currently next-generation. We are using “conversational AI” here for a couple reasons: 1) Many people use “conversational AI” to describe AI software, even if they technically refer to GenAI or agentic AI; 2) The tools described here are not agentic, or autonomous decision-making, by default. But we’ve highlighted how generative or agentic elements make it more effective.

I want to be clear about all this because many people use these terms interchangeably, but they’re quite different, which is important. Forrester released a trends report called The State of Conversational AI, too. I’d encourage you to download and read to dive deeper into how the technology has changed and is projected to continue changing.

Okay, with that out of the way, let’s dive in.

Comparison table: Conversational AI vs. traditional chatbots

Even though conversational AI is not the latest and greatest AI out there, it’s still miles ahead of the basic chatbots of yesteryear, and the technology can still do a lot. Let’s look at a side-by-side comparison of where conversational AI elevated the previous tech.

Feature Conversational AI Traditional Chatbots
Learning Capability Continuous learning from interactions Static, rule-based responses
Language Processing Advanced natural language understanding Basic keyword matching
Contextual Understanding Maintains context across conversations Limited or no context retention
Personalization Adaptive and personalized responses Generic, pre-programmed responses
Complexity of Tasks Can handle complex queries and tasks Limited to simple, predefined tasks

Benefits of conversational AI software

By combining natural language processing with machine learning capabilities, conversational AI can provide intelligent, automated solutions that enhance both the customer experience and eCommerce business operations. Here’s a detailed look at the key benefits across different areas:

Benefits for CX

The customer experience landscape has been dramatically enhanced through conversational AI implementation. Here are the biggest benefits for CX:

  • Personalized experiences: Uses historical data and context to provide tailored recommendations and solutions.
  • Quick issue resolution: Handles common queries immediately, reducing resolution time and customer frustration.
  • Scalable support: Manages multiple conversations simultaneously, without compromising service quality.
  • Language support: Communicates in multiple languages, making services accessible to a global audience.
  • 24/7 availability: Provides instant support to customers around the clock, eliminating wait times and improving satisfaction.
  • Consistent interactions: Delivers uniform responses and maintains brand voice across all customer touch points.

Benefits for eCommerce

In the eCommerce sector, conversational AI has become a crucial tool for driving business growth and efficiency. Here are the primary benefits of conversational AI software for eCommerce:

  • Increased conversion rates: Guides customers through the purchase journey, addressing concerns in real-time to boost sales.
  • Reduced cart abandonment: Proactively engages with customers, shows exit intent, and resolves checkout issues. This proactive approach extends to reducing cart abandonment, as the AI can engage with customers showing exit intent and swiftly resolve any checkout issues that might arise.
  • Product discovery: Helps customers find relevant products through intelligent recommendations and natural conversation
  • Upselling opportunities: Suggests complementary products and premium options based on customer preferences, directly impacting revenue growth.
  • Cost efficiency: Reduces operational costs by automating routine customer interactions.
  • Data collection: Gathers valuable customer insights and shopping behavior patterns for business optimization.
  • Inventory management: Inventory management becomes more streamlined, with the AI providing real-time stock information and automated customer notifications about product availability.
  • Streamlined returns: Simplifies the returns process by guiding customers through procedures and policies.

These automated solutions continue to evolve, offering increasingly sophisticated capabilities that benefit both businesses and their customers. By implementing conversational AI, organizations can significantly improve their customer service operations, while driving sales and efficiency in their eCommerce platforms.

The 4 best conversational AI tools

Now that we’ve properly defined conversational AI and outlined the main benefits for CX and eCommerce, here are the four best conversational AI services and tools across both sectors.

Tool #1: Conversational eCommerce assistants

A conversational eCommerce assistant is a virtual tool designed to enhance the customer shopping experience by providing real-time support directly on your website through web chat or other business messaging channels. These assistants can help facilitate sales and improve customer engagement by offering a range of valuable features. Even last-generation conversational AI eCommerce assistants are equipped with capabilities such as:

  • Personalized product recommendations: Tailored suggestions based on a customer’s browsing history, preferences, or past purchases, helping them find exactly what they need.
  • Intelligent cart abandonment prevention: Proactively engaging with customers to remind them about items left in their cart and encouraging them to complete their purchase.
  • Real-time inventory updates: Ensuring customers have accurate information about product availability, reducing the chance of disappointment or frustration.
  • Seamless payment processing integration: Simplifying the checkout process with smooth and secure payment options, minimizing barriers to purchase.

However, while traditional conversational AI is effective, GenAI-powered tools take these capabilities to the next level. GenAI excels at contextualizing conversations, understanding customer needs in greater detail, and delivering offerings that feel more natural and personalized.

This enhanced ability to adapt and respond to individual shoppers makes GenAI an even more powerful tool for driving sales and creating positive customer experiences. (By the way: Check out how we’re harnessing both GenAI and agentic AI via next-generation AI agents).

Tool #2: Voice-activated AI bots

If you’re leading eCommerce, you’ve likely explored Voice Commerce, with tools like Amazon Alexa and Google Assistant leading the charge. Lots of people love the shopping experiences these robust bots offer, enhanced with AI.

Key features include:

  • Hands-free shopping experience
  • Natural language order processing
  • Voice-based product search and comparison
  • Integration with smart home devices

On the customer experience side, multimodal voice AI harnesses the latest tech in speech recognition with LLM-powered AI to create incredible, modern voice experiences with major cost reduction benefits for businesses. Not conversational AI, but impressive and worth checking out:

Tool #3: Multilingual AI chat solutions

For global businesses handling a high volume of support inquiries across multiple markets, AI-powered translation has become an invaluable tool. These solutions allow companies to break down language barriers while maintaining efficiency and quality in customer interactions. With the help of conversational AI tools, businesses can enjoy features such as:

  • Real-time translation in over 100 languages, enabling seamless communication with customers worldwide.
  • Context preservation, ensuring that the nuances and intent of conversations remain accurate across languages.
  • Automatic language detection, eliminating the need for customers to select their preferred language manually.
  • Consistent brand voice across languages, aligning your messaging and tone, no matter where your customers are located.

Thanks to advances in GenAI, these tools have evolved into far more powerful solutions, offering faster, smarter, and more accurate translations. For businesses aiming to expand globally, multilingual AI chat solutions are critical for delivering exceptional customer experiences while reducing operational challenges.

Tool #4: AI-powered training assistants

AI-powered training assistants transform the way employees learn and grow within organizations. While rule-based tools may work in certain applications, such as HR benefit matching, understanding-based tools take training to the next level by leveraging advanced AI capabilities.

These tools revolutionize employee training by offering:

  • Personalized learning paths: Tailored to each employee’s strengths, weaknesses, and learning pace, ensuring more effective skill development.
  • Real-time feedback and assessment: Providing instant insights to help employees understand their progress and areas for improvement.
  • Interactive scenario-based training: Simulating real-world situations to equip employees with practical skills and better decision-making abilities.
  • Progress tracking and reporting: Monitoring individual and team performance over time, allowing managers to identify trends and adjust strategies as needed.

According to Forrester’s report on The State of Conversational AI: “Conversational AI can reduce new-hire onboarding time from days to hours.” By combining AI technology with interactive and personalized learning, these tools enhance employee engagement and make training more impactful across various industries.

Interested in learning more? Check out how Quiq’s employee-facing AI assistants work—and discover how our technology helped one National Furniture Retailer Reduce Escalations to Human Agents by 33%.

Final thoughts on conversational AI software

Conversational AI might be a last-gen term, but conversational AI platforms can still be valuable for businesses aiming to deliver exceptional customer experiences while maintaining operational efficiency.

To stay competitive and future-proof your operations, consider strategically implementing these tools or any of their next-gen successors, starting with areas where they can provide the most immediate impact. Remember, the key to success lies in selecting the right tool, proper implementation, and continuous optimization.

If you need help with conversational AI, let us know. Or we’d be happy to get you up to speed with GenAI, and then agentic, depending on your organization’s needs.

Interested in exploring the next-generation of AI? Learn about AI Studio and agentic AI.

7 Tips to Increase Customer Survey Response Rates

You’ve learned about the benefits of customer surveys. (Maybe you even read our blog post 3 Key Metrics to Go After in 2022 and took it to heart.) You decided which surveys are right for your company, put together a few different types, and placed them throughout your customer journey…

…And you got crickets.

Without any responses (or too few to be statistically significant), you can’t measure how well your support team is doing, if a new product is resonating with your customers, or if your online cart experience is frustrating your customers.

You need a way to increase your customer survey response rates.

Keep reading to dive into some top strategies.

Why are customer survey response rates important?

Are you secretly asking, why is this even a big deal? We get it. You’re getting responses, so you have some data to work with. But here are a few reasons your response rates need a boost:

  • A small sample size skews your data: Just because a couple of people don’t like your product doesn’t mean the majority of your customers don’t. The larger the sample size you collect, the more accurately it will represent your customers.
  • Your survey may suffer from non-response bias: There could be something in your survey design, tactics, or questions that makes it more likely for a certain type of customer to answer. Maybe only people that buy kitchen utensils respond, or only people who are at home on Tuesdays, resulting in more skewed data. You could inadvertently skew your service to help respondents and leave non-respondents out.
  • The more data you have, the easier it is to draw conclusions: Just a handful of results all over the place won’t do your team any good. It’s easier to identify trends and craft the appropriate action plan.

What is a good customer survey response rate? According to Customer Thermometer, the typical customer survey response rate is 5–30%, and anything over 50% is considered fantastic.

Tip #1: Pick the right survey.

How many customer surveys are out there? The limit does not exist.

You can emulate tons of surveys, but many in e-commerce and other customer-facing industries focus on three vital ones.

  • Customer satisfaction (CSAT) surveys ask customers, “How satisfied were you with [product/service]?”
  • Customer effort scores (CES) ask customers, “How easy was it to interact with [company]?”
  • Net Promoter Scores® (NPS®) asks, “How likely are you to recommend [business/product/service] to someone you know?”

While they all rely on similar rating systems, each question asks about a different aspect of your business.

You’re not bound to these three, but picking the appropriate customer survey for what you’re trying to measure is important. Not only will you get misleading data, but you’re also less likely to get customer responses.

Tip #2: Send it at the right time.

Don’t ask for a CSAT survey weeks after a customer service interaction. By then, your customer has already forgotten how the conversation went—unless it was really good or really bad.

Which surveys you use will dictate when you should send them. Per the example above, CSAT surveys work best when measuring something specific, like a support interaction or a product purchase. You should typically send these types of surveys within a day or two of whatever you’re measuring. Plus, response rates increase, and responses are more accurate if customers take surveys within 24 hours.

However, Net Promoter Scores are asking more about your customers’ loyalty to your brand. In that case, pick a regular interval to send out NPS surveys. It could be once a quarter or once a year—just make sure you’re giving your team enough time to analyze the results and make improvements in between.

Tip #3: Make it as short as possible.

We know you want to get as much valuable information as you can, but long surveys have much worse completion rates.

What’s the difference between survey completion rates and response rates? Completion rates measure how many people start the survey and finish it and compare it to people who began the survey and didn’t complete it.

Response rates simply measure how many people completed the survey against how many surveys you sent out.

Here are what the equations look like:

  • # of people who completed the survey ÷ total # of people who opened the survey x 100 = Completion rate
  • # of people who completed the survey ÷ total # of people you sent the survey to x 100 = Response rate

Both of these numbers decrease dramatically the more questions you ask. That’s why one to two question surveys like the three above are so successful. They don’t ask too much of customers, and customers can respond quickly.

You can still get the information you need to improve your products and services, just maybe not on that initial survey. Consider testing optional responses for the longer, thought-provoking questions, or ask those who complete the surveys if they’re willing to take a follow-up questionnaire or speak with one of your representatives.

Tip #4: Remove the friction.

Since you’re essentially asking customers for a favor, you want to make it as easy as possible for them to fill out your survey.

A great way to help you increase your customer survey response rates is to put your surveys in immediately accessible places. Think: Within your web chat platform after a customer service interaction.

The best part? Some conversational platforms like Quiq give you rich messaging capabilities to enable customers to answer surveys right within the channel. Customers won’t be scared off by unknown links, making it faster and easier for them to respond.

Tip #5: Send follow-ups.

Just because customers don’t respond right away doesn’t mean they won’t. Your customers are busy, and things slip their minds just like everyone else. The survey can land on the bottom of the to-do list or not make it on there at all. Sending a follow-up is not only a good idea—it’s a best practice.

Sending email follow-ups is standard, but try reaching out through other channels if customers ignore your survey. Things get lost in emails, sent to spam, or deleted.

Instead, consider outbound SMS/text messaging as an alternative. While email open rates are around 20%, text messages have nearly a 100% read rate. And you get the added benefit of rich messaging that allows customers to answer the survey questions right within their text messages.

Remember, you’re asking for a favor. Keep it friendly and keep follow-ups minimal. Sending multiple emails with “or else” messaging won’t get you anywhere.

Tip #6: Try incentives.

Incentives might not be a feasible long-term solution, but they’ve been proven repeatedly to encourage survey participation.

Here are a few incentives you could try:

  • Coupons and discounts
  • Free shipping
  • Monetary incentives
  • Donations to a favorite charity
  • Entry into a sweepstakes
  • Free swag
  • Free samples
  • Exclusive content
  • Rewards points

Keep in mind that small monetary gifts for everyone actually incentivizes responses more than entry into sweepstakes with large cash prizes.

Tip #7: Test everything.

You can learn all the best tips and tricks and still not produce surveys that resonate with your audience. How do you determine what will work? Test everything.

A/B test survey subject lines, find out the best time to send them, how long after a purchase or interaction, and even what type of questions you ask and how you ask them. You can even test which incentives work better: free shipping, a percentage discount, or a dollar discount.

A good way to use testing is to figure out how to talk and engage with your customers. Figure out if they like being called by their first names or just their last name. See if incorporating their purchase into the email copy works. Does “How are you liking that new spatula, Jane?” work better than “Rate your new spatula”? Test and find out!

Bonus Tip: Respond to submitted surveys.

A big reason people don’t respond to surveys? They don’t think it’ll make a difference.

Send automated thank yous immediately after the survey (as the bare minimum). But if you’re going through responses and see bad ones that you can address directly, do so and let your customers know. Alternatively, when they’re really good, let the customer know how appreciative you are of their response and their business.

If you’re really adventurous, you can even work their sentiment and feedback into future engagement messaging. If customers had a problem with an app, let them know that you’ve updated it. If they really liked a product, share when you get new color options.

While it might not immediately increase your survey response rate, customers will appreciate that their voice is being heard.

It takes a grab-bag of tricks to increase customer survey response rates.

If your customer survey response rates are low, try implementing several of these tips. It’s no secret that consumers are reaching survey fatigue, so the more you can do to make it easy, appealing, and beneficial for your customers, the better off you’ll be.

Social Commerce 101: Tips and Tricks

You already know that e-commerce is booming.

But what about social commerce?

For years, businesses have primarily used social media for marketing. Now, selling through social media is not just possible—it’s prospering.

Even if you haven’t heard of it before, your company is likely already engaging in social commerce. It falls under the e-commerce umbrella, but it refers specifically to purchases made on a social media platform. Any time you connect a social media post with a product page and end up with a sale, you’re engaging in social commerce.

Social commerce is gradually becoming its own market entirely. Consumers spend more time on social media, and new tools are released regularly to make it easier to complete transactions without ever leaving the platforms.

How can you capitalize on social commerce? We’re breaking down what it is and how to use it in your e-commerce strategy.

What is social commerce?

As we alluded to above, social commerce is when your customers purchase directly on a social media platform, like Facebook or Instagram. It can also include sales made from a social media click.

Social selling is also wrapped up in social commerce, with slight differences. Social selling is when a salesperson reaches out to a customer to engage in the selling process.

The top four social platforms for selling are:

  1. Instagram
  2. Facebook
  3. TikTok
  4. Pinterest

Why care about social commerce?

Social commerce is a growing segment of the e-commerce market, and you should absolutely claim a slice of the pie.

According to Insider Intelligence, US social commerce sales are expected to reach $45.74 billion in 2022, with more than half of adults making a purchase directly on social media.

And eMarketer predicts it’ll reach nearly $80 billion by 2025. (That’s a big pie.)

There are also a lot of opportunities to improve mobile sales. While mobile traffic contributes to more retail site visits, it doesn’t correlate with retail sales. Cart abandonment is much higher on mobile than on desktop.

Social media commerce helps businesses capture those lost sales.

Many customers already turn to social media to discover new products, check reviews, and ask for advice. Social commerce simply closes the loop by making it easy to buy, too.

Not convinced? Here are a few more reasons why social commerce is worth your company’s time:

  • Users don’t have to leave whichever app they’re using to make a sale.
  • Fewer clicks removes the friction of selling online and leads to higher conversions.
  • Consumers are less likely to abandon their carts before completing a purchase.
  • The entire customer journey happens within the platform, improving your customer experience.
  • You can hyper-target your customers with audience tools available on social media platforms.

Tips for capitalizing on social commerce

Social commerce is already happening all around the world. Put together a strategy now to jump on the growing trend.

Start small with a strategic plan of action.

You’re probably already engaging in social commerce, but there are different things to consider when making it part of your e-commerce strategy. The biggest takeaway? Start small.

  • Pick your social platforms: Even if your brand is active across multiple social media channels, start your social selling strategy on just one or two. Not all platforms are great for selling, and you likely have different audiences across each.
  • Don’t make it a second store-front: While smaller businesses might be tempted to use Facebook Shops to open their store, larger retailers should hold off on sharing their entire product catalog. Social commerce is primarily driven by small purchases, and offering too many options to your customers can easily lead to confusion and indecision. Start with carefully selected products and add as you go.
  • Offer platform exclusives: An easy way to drum up excitement for social commerce products is to make them exclusive to a platform. This can help launch your social commerce strategy while you’re getting started. It’s also an easy way to test your campaigns on different platforms to see what sells.

Lean into social media marketing tactics.

There have been tons of blog posts dedicated to social media marketing, so we won’t dive too deep into it here. But there are a few important tactics to keep in mind while driving sales.

  • Engage with your audience: The best thing about social media? It’s social. A great strategy doesn’t just include passive posts. Make sure your team actively asks and answers questions, engages with audiences’ posts, and collects user-generated content. When switching to a commerce strategy, it’s easy to overwhelm audiences with sales messaging. Keeping it social and engaging will keep you from alienating your followers.
  • Use influencer marketing: Influencer culture gets a lot of flack, but it’s a proven method for encouraging your audience to engage and purchase from your brand. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations. Whether you target micro-influencers or the big fish, it’s important to find the right balance between social and selling.
  • Test paid advertising: There’s no denying that many social media platforms have turned into pay-to-play channels. Facebook and Instagram especially offer a wide range of ad options that can draw a clear line between advertising and sales. This makes it easy to test out what messages work for your customers and what kind of products work best for in-app sales.

Tap into your customer service team.

It’s likely that you’re already leveraging your customer service team to help answer customer questions on social media. They’re also a great resource to help drive your social commerce efforts.

  • Train your customer service team to convert. Consumers (especially Millennials and Gen Z) prefer the casual nature of social media over retail websites and traditional communication channels. So your customer service team should take a different approach to chatting and selling to customers on social media. Create social media best practices, so your team hits the right conversational notes and genuinely connects with your customers.
  • Sell in the DMs: When customers reach out for specs, sizing recommendations, and the like, empower your customer service team to complete the sale right within the messaging platform.

See how Quiq integrates messaging payment solutions so your team can securely make a sale without the customer ever leaving the app >

  • Personalize the shopping experience: Selling in the DMs or through other social methods allows your team to connect personally with your customers. Be friendly, use your customers’ names, and offer personalized recommendations.
  • Test and collect feedback: Your customer service team is already primed for collecting customer feedback, and social media is a great place to get quick insights in real-time. See which products will sell on social platforms, what type of messages work, and which purchasing methods your customers are most comfortable using.

Convenience is key.

Convenience is the main driver of social commerce’s success. Customers are able to discover, research, and purchase products without ever leaving their preferred social media app. Make purchasing from your company as easy as possible.

  • Provide multiple options to make a purchase: Social media platforms provide a variety of ways for you to capitalize on sales. Facebook and Instagram have shoppable posts, there’s Facebook Marketplace, Facebook Shops, many “link in bio” platforms, and or sell directly in the DMs.
  • Use AI chatbots for quick responses: When your customer service team isn’t readily available, your friendly chatbot is there to help. Answer customer questions quickly, so they’re less likely to second-guess their purchases and abandon their carts.

Quiq’s customer service chatbots will help you connect with your customers when you can’t. See what they can do >

Optimize for mobile: Since most social commerce will happen on mobile, ensure your checkout and website experience is mobile-friendly. You want to avoid any kind of inconvenience during the purchase process or risk losing the sale altogether.

Don’t sleep on social commerce

While this term is relatively new, there’s no denying that social commerce is here in a big way. Developing a strategy to capitalize on this new form of selling can give your e-commerce business the edge. Plus, you’ll be able to capture the interest of younger generations as they increase their buying power over the next few years.

Now’s the time to jump on this revenue-boosting opportunity.