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Apple Business Updates – A New Way To Proactively Engage Customers on Apple Messages for Business

In mid-September 2024, Apple announced an exciting improvement to Messages for Business called Business Updates that will allow your business to proactively contact your customers in specific use cases—improving the customer experience, security, and making it easier for you to connect with your customers.

What is Apple Messages for Business?

As you’re no doubt aware, one of the most used apps on an iPhone is the Messages app. Apple Messages for Business is the technology that makes it possible for businesses to interact with their customers using Apple Messages. For customers, their conversations with businesses live alongside their other messages with other Apple devices (blue blurbs) and SMS messages (green blurbs) and work just like any other conversation.

This is a powerful way for contact centers like yours to reach the more than 1 billion people worldwide who use iPhones for daily communication, so it’s worth paying careful attention to.

Apple’s Big Announcement – Business Updates

Business Updates will allow you to reach out to your customers proactively, in a private and secure way, utilizing just their phone number and Apple’s pre-approved templates.

This will have positive impacts on both customer experience and your business. As you can see, there’s no downside here—which is why we’re so excited about it!

1. How will Business Updates Improve Customer Experiences?

Previously, Apple provided a world-class branded experience for businesses to message with their customers right inside the Messages app everyone is used to. In order to prevent spam and protect privacy, Apple previously required that customers send the first message. This limited the use cases for Apple Messages for Business to inbound customer support questions. As compared to SMS, this eliminated the ability to send proactive notifications, such as order updates.

Apple Business Updates lets businesses send proactive messages to customers—and it protects against spam by only allowing this option for approved use cases. This is great for business, too: a little over 60% of customers have stated they want businesses to be more proactive in reaching out, and (in a charming coincidence), offering text messaging can reduce per-customer support costs by about 60%. It’s nice when things work out like that!

Let’s say a little bit more about those use cases. Initially, Apple is focused on sending proactive, business-initiated messages related to orders, but a “Connect Using Messages” notification is also supported, which businesses can use to switch phone calls to Apple Messages.

The data indicates that IVR is a sensible self-service option, but this ability to switch will give customers the choice to switch channels from a call to text messaging, meaning you can better meet them where they are and meet their preferences.

This is all done using templates. The full list can be found in Apple’s documentation, but here are a few samples. The first two are examples of “Connect Using Messages” which could be used to offer a customer the option to switch a phone call to messages:

Apple Messages for Business

2. How will the Apple Messages for Business Update Improve Your Business?

Now, let’s turn to the other side of the equation, the impact of the announcement on your business operations.

Apple has released Business Updates in iOS 18, the newest iPhone operating system that was announced in September 2024, allowing businesses that work with an Apple Messaging Service Provider (MSP), like Quiq, to initiate a conversation with a customer from their branded experiences. Order updates and converting calls to messaging (discussed above) are two obvious early use cases.

Consistent with Apple’s commitment to security, Apple does not read messages or store conversations. In a world more and more besieged by data breaches, hacks, and invasions of privacy, your users need not fear that Apple is using the messages inappropriately.

A final note: Android devices, or devices that do support Apple Messages for Business, will automatically fall back to SMS when messages are sent in Quiq. This means that you can configure your business processes to send notifications to all customers and Quiq will make sure they are delivered on the best possible channel.

The Future of Apple Messages for Business

Contact centers and CX teams are always looking for new ways to better meet customer needs, and this announcement opens up some exciting possibilities. You can now reach out in more ways and integrate more robustly with the rest of the Apple ecosystem, leading to a reduction in distraction and search fatigue for your users—and a reduction in expenses for you.

If you want to learn more about how Quiq enables Apple Messages for Business, you can do that here.

Reinventing Customer Support: How Contact Center AI Delivers Efficiency Like Never Before

Contact centers face unprecedented pressure managing sometimes hundreds of thousands of daily customer interactions across multiple channels. Traditional approaches, with their rigid legacy systems and manual processes, often buckle under these demands, leading to frustrated customers and overwhelmed agents. This was certainly the case during the past few years, when many platforms and processes collapsed under the weight of astronomical volumes due to natural disasters and other unplanned events.

So we set out to build a solution to tackle these pressures.

Our solution? Contact center AI – an agentic AI-based solution that transforms how businesses handle customer support.

In this article, I will give you a lay of the contact center AI land. I’ll explain what it is and how it’s best used, as well as ways to start implementing it.

What is contact center AI?

Contact center AI represents a sophisticated fusion of artificial intelligence and machine learning technologies designed to optimize every aspect of customer service operations. It’s more than just basic automation—it’s about creating smarter, more efficient systems that enhance both customer and agent experiences.

This advanced technology incorporates tools like Large Language Models (LLMs), which allow it to understand and respond to customer queries in a conversational and human-like manner. It also leverages real-time transcription, allowing customer interactions to be recorded and analyzed instantly, providing actionable insights for improving service quality. Additionally, intelligent task automation streamlines repetitive tasks, freeing agents to focus on more complex customer needs.

By understanding customer intent, analyzing context, and processing natural language queries, contact center AI can even make rapid, data-driven decisions to determine the best way to handle every interaction.

Whether routing a customer to the right department or providing instant answers through AI agents, this technology ensures a more dynamic, responsive, and efficient customer service environment. It’s a game-changer for businesses looking to improve operational efficiency and deliver exceptional customer experiences.

AI-powered solutions for contact center challenges

1. Managing high volumes efficiently

During peak periods, managing high customer interaction volumes can be a significant challenge for contact centers. This is where contact center AI steps in, offering intelligent automation and advanced routing capabilities to streamline operations.

AI-powered systems can automatically deflect routine inquiries, such as negative value, redundant conversations—like ‘where’s my order?’ or account updates—to AI agents that provide quick and accurate responses. This ensures that customers get instant answers for simpler questions without wait.

Meanwhile, human agents are free to focus on more complex or sensitive cases that require their expertise. This smart delegation not only reduces wait times, but also helps maintain high customer satisfaction levels by ensuring every interaction is handled appropriately. Each human agent has all the information gathered in the interaction at the start of the conversation, eliminating repetition and frustration.

2. Real-time AI to empower your agents

Injecting generative AI into your contact center empowers human agents by significantly enhancing their efficiency and effectiveness in managing customer interactions. These AI systems provide real-time assistance during conversations, suggesting responses for agents to send, as well as taking action on their behalf when appropriate—like adding a checked bag to a customer’s flight.
This gives agents the time to focus on issues that require human judgment, reducing the effort and time needed to resolve customer concerns. The seamless collaboration between AI and human agents elevates the quality of customer service, boosts agent productivity, and enhances customer satisfaction.

3. Improving complex case routing

Advanced AI solutions now integrate into various systems to streamline customer service operations. These systems analyze multiple factors, including customer history, intent, preferences, and the unique expertise of available agents, to match each case to the most suitable representative. Then, AI can analyze call data in real time, continuously optimizing routing processes to further enhance efficiency during high-demand periods.

By ensuring the right agent handles the right query from the start, these AI-driven systems significantly enhance first-call resolution rates, reduce wait times, and improve customer satisfaction. This not only boosts operational efficiency, but also fosters stronger customer loyalty and trust in the long term.

4. Enabling 24/7 customer support

Modern consumers expect round-the-clock support, but maintaining a full staff 24/7 can be both costly and impractical for many businesses—especially if they require multilingual global support. AI-powered virtual agents step in to bridge this gap, offering reliable and consistent assistance at any time of day or night.

These tools are designed to handle a wide range of customer inquiries, all while adapting to different languages and maintaining a high standard of service. Additionally, they can manage high volumes of inquiries simultaneously, ensuring no customer is left waiting. By leveraging AI, businesses can not only meet customer expectations, but also enhance efficiency and reduce operational costs.

4 key benefits of contact center AI

Now that we’ve touched on what contact center AI is and how it can help businesses most, let’s go into the top benefits of implementing AI in your contact center.

Contact Center AI-4-AI-benefits

1. Enhanced customer experience

AI is revolutionizing the customer experience through multiple transformative capabilities. By providing instant response times through always-on AI agents, customers no longer face frustrating queues or delayed support. These agentic AI agents deliver personalized interactions by analyzing customer history and preferences, offering tailored recommendations and maintaining context from previous conversations. And all this context is available to human agents, should the issues be escalated to them.

Problem resolution becomes more efficient through predictive analytics and intelligent routing, ensuring customers connect with the most qualified agents for faster first-call resolution.

The technology also maintains consistent service quality across all channels, offering standardized responses and multilingual support without additional staffing, even during peak times. AI takes customer service from reactive to proactive by identifying potential issues before they escalate, sending automated reminders, and suggesting relevant products based on customer behavior.

Perhaps most importantly, AI enables a seamless customer experience across all channels, maintaining conversation context across multiple touch points and facilitating smooth transitions between automated systems and human agents. This unified approach creates a more efficient, personalized, and satisfying customer experience that balances automated convenience with human expertise when needed.

2. Boosted agent productivity

AI automation significantly enhances agent productivity by taking over time-consuming routine tasks, such as call summarization, data entry, and follow-up scheduling.

By automating these repetitive processes, agents can save significant time, giving them more freedom to engage with customers on a deeper level. This shift allows agents to prioritize building meaningful relationships, addressing complex customer needs, and delivering a more personalized service experience, ultimately driving better outcomes for both the business and its customers.

3. Cost savings

Organizations can significantly cut operational expenses by leveraging automated interactions and improving agent processes. Automation allows businesses to handle much higher volumes of customer inquiries without the need to hire additional staff, reducing labor costs.

Optimized processes ensure that agents are deployed effectively, minimizing downtime and maximizing productivity. Together, these strategies help organizations save money while maintaining high levels of service quality.

4. Increased (and improved) data insights

Analytics into AI performance offers businesses a deeper understanding of their operations by delivering actionable insights into customer interactions, agent performance, and operational efficiency.

These data-driven insights help identify trends, pinpoint areas for improvement, and make informed decisions that enhance both service quality and customer satisfaction. With continuous monitoring and analysis, businesses can adapt quickly to changing demands and maintain a competitive edge.

Implementation tips to start your contact center AI

If you want to add AI to your contact center, there are a handful of important decisions you need to make first that’ll determine your approach. Here are the most important ones to get you started.

1. Define your business objectives

Begin by assessing specific challenges and objectives, so that you can identify areas where automation could have the most significant impact later on—such as streamlining processes, reducing costs, or improving customer experiences.

Consider how AI can address these pain points and align with your long-term goals, but remember to start small. You just need one use case to get going. This allows you to test the solution in a controlled environment, gather valuable insights, and identify potential challenges.

2. Identify the best touch points in your customer journey

After you define your business objectives, you’ll want to identify the touch points within your customer journey that are best for AI. Within those touch points are End User Stories that will help you determine the data sources, escalation and automation paths, and success metrics that will lead you to significant outcomes. Our expert team of AI Engineers and Program Managers will help you map out the correct path.

3. Decide how you’ll acquire your AI: build, buy, or buy-to-build?

When choosing AI solutions, ensure they align with your organization’s size, industry, and specific requirements. Look at factors such as scalability to accommodate future growth, integration capabilities with your existing systems, and the level of vendor support offered.

It’s important to consider the solution’s ease of use, cost-effectiveness, and potential for customization to meet your unique needs. Another critical factor is observability, so you can avoid “black box AI” that’s nearly impossible to manage and improve.

You’ll also need to evaluate whether it’s best to buy an off-the-shelf solution, build a custom AI system tailored to your needs, or opt for a buy-to-build approach, which combines pre-built technology with customization options for greater flexibility.

4. Prep for human agent training at the outset

Invest in robust training programs to equip agents with the knowledge and skills needed to work effectively alongside AI tools. This includes developing expertise in areas where human input is crucial, such as managing complex emotional situations, problem-solving, and building rapport with customers.

5. Plan for integration and compatibility

Remember: Your AI will only be as good as the data and systems it can access. Verify compatibility with your existing systems, like CRM, ticketing platforms, or live chat tools. Integration to these systems is critical to the success of your contact center AI solution.
You also want to plan how AI will seamlessly integrate into human agents’ daily tasks without disrupting their workflows, and include all data within your project scope.

6. Establish monitoring and feedback loops

Before making any changes to your contact center, benchmark KPIs like first-call resolution, average handling time, and customer sentiment. Then regularly update and retrain the AI based on human agent and customer feedback to experiment and make the most critical changes for your business.

7. Plan for scalability

Implement AI solutions in phases, beginning with just one or two specific use cases. Look for solutions designed to help your business scale by accommodating different communication channels and adapting to evolving technologies.
By focusing on skills that complement AI capabilities, agents can provide a seamless, empathetic, and personalized experience that enhances customer satisfaction.

Final thoughts on contact center AI

Contact center AI represents a true organizational transformation opportunity in customer support, offering unprecedented ways to improve efficiency while enhancing customer experiences. Rather than replacing human agents, it empowers them to work more effectively, focusing on high-value interactions that require emotional intelligence and complex problem-solving skills.

The future of customer support lies in finding the right balance between automated efficiency and human touch. Organizations that successfully move from a conversational AI contact center to fully generative AI experiences will see significant lifts in key metrics and will be well-positioned to meet evolving customer expectations.

Engineering Excellence: How to Build Your Own AI Assistant – Part 2

In Part One of this guide, we explored the foundational architecture needed to build production-ready AI agents – from cognitive design principles to data preparation strategies. Now, we’ll move from theory to implementation, diving deep into the technical components that bring these architectural principles to life when you attempt to build your own AI assistant or agent.

Building on those foundations, we’ll examine the practical challenges of natural language understanding, response generation, and knowledge integration. We’ll also explore the critical role of observability and testing in maintaining reliable AI systems, before concluding with advanced agent behaviors that separate exceptional implementations from basic chatbots.

Whether you’re implementing your first AI assistant or optimizing existing systems, these practical insights will help you create more sophisticated, reliable, and maintainable AI agents.

Section 1: Natural Language Understanding Implementation

With well-prepared data in place, we can focus on one of the most challenging aspects of AI agent development: understanding user intent. While LLMs have impressive language capabilities, translating user input into actionable understanding requires careful implementation of several key components.

While we use terms like ‘natural language understanding’ and ‘intent classification,’ it’s important to note that in the context of LLM-based AI agents, these concepts operate at a much more sophisticated level than in traditional rule-based or pattern-matching systems. Modern LLMs understand language and intent through deep semantic processing, rather than predetermined pathways or simple keyword matching.

Vector Embeddings and Semantic Processing

User intent often lies beneath the surface of their words. Someone asking “Where’s my stuff?” might be inquiring about order status, delivery timeline, or inventory availability. Vector embeddings help bridge this gap by capturing semantic meaning behind queries.

Vector embeddings create a map of meaning rather than matching keywords. This enables your agent to understand that “I need help with my order” and “There’s a problem with my purchase” request the same type of assistance, despite sharing no common keywords.

Disambiguation Strategies

Users often communicate vaguely or assume unspoken context. An effective AI agent needs strategies for handling this ambiguity – sometimes asking clarifying questions, other times making informed assumptions based on available context.

Consider a user asking about “the blue one.” Your agent must assess whether previous conversation provides clear reference, or if multiple blue items require clarification. The key is knowing when to ask questions versus when to proceed with available context. This balance between efficiency and accuracy maintains natural, productive conversations.

Input Processing and Validation

Before formulating responses, your agent must ensure that input is safe and processable. This extends beyond security checks and content filtering to create a foundation for understanding. Your agent needs to recognize entities, identify key phrases, and understand patterns that indicate specific user needs.

Think of this as your agent’s first line of defense and comprehension. Just as a human customer service representative might ask someone to slow down or clarify when they’re speaking too quickly or unclearly, your agent needs mechanisms to ensure it’s working with quality input, which it can properly process.

Intent Classification Architectures

Reliable intent classification requires a sophisticated approach beyond simple categorization. Your architecture must consider both explicit statements and implicit meanings. Context is crucial – the same phrase might indicate different intents depending on its place in conversation or what preceded it.

Multi-intent queries present a particular challenge. Users often bundle multiple requests or questions together, and your architecture needs to recognize and handle these appropriately. The goal isn’t just to identify these separate intents but to process them in a way that maintains a natural conversation flow.

Section 2: Response Generation and Control

Once we’ve properly understood user intent, the next challenge is generating appropriate responses. This is where many AI agents either shine or fall short. While LLMs excel at producing human-like text, ensuring that those responses are accurate, appropriate, and aligned with your business needs requires careful control and validation mechanisms.

Output Quality Control Systems

Creating high-quality responses isn’t just about getting the facts right – it’s about delivering information in a way that’s helpful and appropriate for your users. Think of your quality control system as a series of checkpoints, each ensuring that different aspects of the response meet your standards.

A response can be factually correct, yet fail by not aligning with your brand voice or straying from approved messaging scope. Quality control must evaluate both content and delivery – considering tone, brand alignment, and completeness in addressing user needs.

Hallucination Prevention Strategies

One of the more challenging aspects of working with LLMs is managing their tendency to generate plausible-sounding but incorrect information. Preventing hallucinations requires a multi-faceted approach that starts with proper prompt design and extends through response validation.

Responses must be grounded in verifiable information. This involves linking to source documentation, using retrieval-augmented generation for fact inclusion, or implementing verification steps against reliable sources.

Input and Output Filtering

Filtering acts as your agent’s immune system, protecting both the system and users. Input filtering identifies and handles malicious prompts and sensitive information, while output filtering ensures responses meet security and compliance requirements while maintaining business boundaries.

Implementation of Guardrails

Guardrails aren’t just about preventing problems – they’re about creating a space where your AI agent can operate effectively and confidently. This means establishing clear boundaries for:

  • What types of questions your agent should and shouldn’t answer
  • How to handle requests for sensitive information
  • When to escalate to human agents

Effective guardrails balance flexibility with control, ensuring your agent remains both capable and reliable.

Response Validation Methods

Validation isn’t a single step but a process that runs throughout response generation. We need to verify not just factual accuracy, but also consistency with previous responses, alignment with business rules, and appropriateness for the current context. This often means implementing multiple validation layers that work together to ensure quality responses, all built upon a foundation of reliable information.

Section 3: Knowledge Integration

A truly effective AI agent requires seamlessly integrating your organization’s specific knowledge, layering that on top of the communication capabilities of language models.This integration should be reliable and maintainable, ensuring access to the right information at the right time. While you want to use the LLM for contextualizing responses and natural language interaction, you don’t want to rely on it for domain-specific knowledge – that should come from your verified sources.

Retrieval-Augmented Generation (RAG)

RAG fundamentally changes how AI agents interact with organizational knowledge by enabling dynamic information retrieval. Like a human agent consulting reference materials, your AI can “look up” information in real-time.

The power of RAG lies in its flexibility. As your knowledge base updates, your agent automatically has access to the new information without requiring retraining. This means your agent can stay current with product changes, policy updates, and new procedures simply by updating the underlying knowledge base.

Dynamic Knowledge Updates

Knowledge isn’t static, and your AI agent’s access to information shouldn’t be either. Your knowledge integration pipeline needs to handle continuous updates, ensuring your agent always works with current information.

This might include:

  • Customer profiles (orders, subscription status)
  • Product catalogs (pricing, features, availability)
  • New products, support articles, and seasonal information

Managing these updates requires strong synchronization mechanisms and clear protocols to maintain data consistency without disrupting operations.

Context Window Management

Managing the context window effectively is crucial for maintaining coherent conversations while making efficient use of your knowledge resources. While working memory handles active processing, the context window determines what knowledge base and conversation history information is available to the LLM. Not all information is equally relevant at every moment, and trying to include too much context can be as problematic as having too little.

Success depends on determining relevant context for each interaction. Some queries need recent conversation history, while others benefit from specific product documentation or user history. Proper management ensures your agent accesses the right information at the right time.

Knowledge Attribution and Verification

When your agent provides information, it should be clear where that information came from. This isn’t just about transparency – it’s about building trust and making it easier to maintain and update your knowledge base. Attribution helps track which sources are being used effectively and which might need improvement.

Verification becomes particularly important when dealing with dynamic information. As an AI engineer, you need to ensure that responses are grounded in current, verified sources, giving you confidence in the accuracy of every interaction.

Section 4: Observability and Testing

With the core components of understanding, response generation, and knowledge integration in place, we need to ensure our AI agent performs reliably over time. This requires comprehensive observability and testing capabilities that go beyond traditional software testing approaches.

Building an AI agent isn’t a one-time deployment – it’s an iterative process that requires continuous monitoring and refinement. The probabilistic nature of LLM responses means traditional testing approaches aren’t sufficient. You need comprehensive observability into how your agent is performing, and robust testing mechanisms to ensure reliability.

Regression Testing Implementation

AI agent testing requires a more nuanced approach than traditional regression testing. Instead of exact matches, we must evaluate semantic correctness, tone, and adherence to business rules.

Creating effective regression tests means building a suite of interactions that cover your core use cases while accounting for common variations. These tests should verify not just the final response, but also the entire chain of reasoning and decision-making that led to that response.

Debug-Replay Capabilities

When issues arise – and they will – you need the ability to understand exactly what happened. Debug-replay functions like a flight recorder for AI interactions, logging every decision point, context, and data transformation. This visibility lets you trace paths from input to output, simplifying issue identification and resolution. This level of visibility allows you to trace the exact path from input to output, making it much easier to identify where adjustments are needed and how to implement them effectively.

Performance Monitoring Systems

Monitoring an AI agent requires tracking multiple dimensions of performance. Start with the fundamentals:

  • Response accuracy and appropriateness
  • Processing time and resource usage
  • Business-defined KPIs

Your monitoring system should provide clear visibility into these metrics, allowing you to set baselines, track deviations, and measure the impact of any changes you make to your agent. This data-driven approach focuses optimization efforts on metrics that matter most to business objectives.

Iterative Development Methods

Improving your AI agent is an ongoing process. Each interaction provides valuable data about what’s working and what’s not. You want to establish systematic methods for:

  • Collecting and analyzing interaction data
  • Identifying areas for improvement
  • Testing and validating changes
  • Rolling out updates safely

Success comes from creating tight feedback loops between observation, analysis, and improvement, always guided by real-world performance data.

Section 5: Advanced Agent Behaviors

While basic query-response patterns form the foundation of AI agent interactions, implementing advanced behaviors sets exceptional agents apart. These sophisticated capabilities allow your agent to handle complex scenarios, maintain goal-oriented conversations, and effectively manage uncertainty.

Task Decomposition Strategies

Complex user requests often require breaking down larger tasks into manageable components. Rather than attempting to handle everything in a single step, effective agents need to recognize when to decompose tasks and how to manage their execution.

Consider a user asking to “change my flight and update my hotel reservation.” The agent must handle this as two distinct but related tasks, each with different information needs, systems, and constraints – all while maintaining coherent conversation flow.

Goal-oriented Planning

Outstanding AI agents don’t just respond to queries – they actively work toward completing user objectives. This means maintaining awareness of both immediate tasks and broader goals throughout the conversation.

The agent should track progress, identify potential obstacles, and adjust its approach based on new information or changing circumstances. This might mean proactively asking for additional information when needed or suggesting alternative approaches when the original path isn’t viable.

Multi-step Reasoning Implementation

Some queries require multiple steps of logical reasoning to reach a proper conclusion. Your agent needs to be able to:

  • Break down complex problems into logical steps
  • Maintain reasoning consistency across these steps
  • Draw appropriate conclusions based on available information

Uncertainty Handling

Building on the flexible frameworks established in your initial design, advanced AI agents need sophisticated strategies for managing uncertainty in real-time interactions. This goes beyond simply recognizing unclear requests – it’s about maintaining productive conversations even when perfect answers aren’t possible.

Effective uncertainty handling involves:

  • Confidence assessment: Understanding and communicating the reliability of available information
  • Partial solutions: Providing useful responses even when complete answers aren’t available
  • Strategic escalation: Knowing when and how to involve human operators

The goal isn’t eliminating uncertainty, but to make it manageable and transparent. When definitive answers aren’t possible, agents should communicate limitations while moving conversations forward constructively.

Building Outstanding AI Agents: Bringing It All Together

Creating exceptional AI agents requires careful orchestration of multiple components, from initial planning through advanced behaviors. Success comes from understanding how each component works in concert to create reliable, effective interactions.

Start with clear purpose and scope. Rather than trying to build an agent that does everything, focus on specific objectives and define clear success criteria. This focused approach allows you to build appropriate guardrails and implement effective measurement systems.

Knowledge integration forms the backbone of your agent’s capabilities. While Large Language Models provide powerful communication abilities, your agent’s real value comes from how well it leverages your organization’s specific knowledge through effective retrieval and verification systems.

Building an outstanding AI agent is an iterative process, with comprehensive observability and testing capabilities serving as essential tools for continuous improvement. Remember that your goal isn’t to replace human interaction entirely, but to create an agent that handles appropriate tasks efficiently, while knowing when to escalate to human agents. By focusing on these fundamental principles and implementing them thoughtfully, you can create AI agents that provide real value to your users while maintaining reliability and trust.

Ready to put these principles into practice? Do it with AI Studio, Quiq’s enterprise platform for building sophisticated AI agents.

AI Assistant Builder: An Engineering Guide to Production-Ready Systems – Part 1

Modern AI agents, powered by Large Language Models (LLMs), are transforming how businesses engage with users through natural, context-aware interactions. This marks a decisive shift away from traditional chatbot building platforms with their rigid decision trees and limited understanding. For AI assistant builders, engineers and conversation designers, this evolution brings both opportunity and challenge. While LLMs have dramatically expanded what’s possible, they’ve also introduced new complexities in development, testing, and deployment.

In Part One of this technical guide, we’ll focus on the foundational principles and architecture needed to build production-ready AI agents. We’ll explore purpose definition, cognitive architecture, model selection, and data preparation. Drawing from real-world experience, we’ll examine key concepts like atomic prompting, disambiguation strategies, and the critical role of observability in managing the inherently probabilistic nature of LLM-based systems.

Rather than treating LLMs as black boxes, we’ll dive deep into the structural elements that make AI agents exceptional – from cognitive architecture design to sophisticated response generation. Our approach balances practical implementation with technical rigor, emphasizing methods that scale effectively and produce consistent results.

Then, in Part Two, we’ll explore implementation details, observability patterns, and advanced features that take your AI agents from functional to exceptional.

Whether you’re looking to build AI assistants for customer service, internal tools, or specialized applications, these principles will help you create more capable, reliable, and maintainable systems. Ready? Let’s get started.

Section 1: Understanding the Purpose and Scope

When you set out to design an AI agent, the first and most crucial step is establishing a clear understanding of its purpose and scope. The probabilistic nature of Large Language Models means we need to be particularly thoughtful about how we define success and measure progress. An agent that works perfectly in testing might struggle with real-world interactions if we haven’t properly defined its boundaries and capabilities.

Defining Clear Objectives

The key to successful AI agent development lies in specificity. Vague objectives like “provide customer support” or “help users find information” leave too much room for interpretation and make it difficult to measure success. Instead, focus on concrete, measurable goals that acknowledge both the capabilities and limitations of your AI agent.

For example, rather than aiming to “answer all customer questions,” a better objective might be to “resolve specific categories of customer inquiries without human intervention.” This provides clear development guidance while establishing appropriate guardrails.

Requirements Analysis and Success Metrics

Success in AI agent development requires careful consideration of both quantitative and qualitative metrics. Response quality encompasses not just accuracy, but also relevance and consistency. An agent might provide factually correct information that fails to address the user’s actual need, or deliver inconsistent responses to similar queries.

Tracking both completion rates and solution paths helps us understand how our agent handles complex interactions. Knowledge attribution is critical – responses must be traceable to verified sources to maintain system trust and accountability.

Designing for Reality

Real-world interactions rarely follow ideal paths. Users are often vague, change topics mid-conversation, or ask questions that fall outside the agent’s scope. Successful AI agents need effective strategies for handling these situations gracefully.

Rather than trying to account for every possible scenario, focus on building flexible response frameworks. Your agent should be able to:

  • Identify requests that need clarification
  • Maintain conversation flow during topic changes
  • Identify and appropriately handle out-of-scope requests
  • Operate within defined security and compliance boundaries

Anticipating these real-world challenges during planning helps build the necessary foundations for handling uncertainty throughout development.

Section 2: Cognitive Architecture Fundamentals

The cognitive architecture of an AI agent defines how it processes information, makes decisions, and maintains state. This fundamental aspect of agent design in AI must handle the complexities of natural language interaction while maintaining consistent, reliable behavior across conversations.

Knowledge Representation Systems

An AI agent needs clear access to its knowledge sources to provide accurate, reliable responses. This means understanding what information is available and how to access it effectively. Your agent should seamlessly navigate reference materials and documentation while accessing real-time data through APIs when needed. The knowledge system must maintain conversation context while operating within defined business rules and constraints.

Memory Management

AI agents require sophisticated memory management to handle both immediate interactions and longer-term context. Working memory serves as the agent’s active workspace, tracking conversation state, immediate goals, and temporary task variables. Think of it like a customer service representative’s notepad during a call – holding important details for the current interaction without getting overwhelmed by unnecessary information.

Beyond immediate conversation needs, agents must also efficiently handle longer-term context through API interactions. This could mean pulling customer data, retrieving order information, or accessing account details. The key is maintaining just enough state to inform current decisions, while keeping the working memory focused and efficient.

Decision-Making Frameworks

Decision making in AI agents should be both systematic and transparent. An effective framework begins with careful input analysis to understand the true intent behind user queries. This understanding combines with context evaluation – assessing both current state and relevant history – to determine the most appropriate action.

Execution monitoring is crucial as decisions are made. Every action should be traceable and adjustable, allowing for continuous improvement based on real-world performance. This transparency enables both debugging when issues arise and systematic enhancement of the agent’s capabilities over time.

Atomic Prompting Architecture

Atomic prompting is fundamental to building reliable AI agents. Rather than creating complex, multi-task prompts, we break down operations into their smallest meaningful units. This approach significantly improves reliability and predictability – single-purpose prompts are more likely to produce consistent results and are easier to validate.

A key advantage of atomic prompting is efficient parallel processing. Instead of sequential task handling, independent prompts can run simultaneously, reducing overall response time. While one prompt classifies an inquiry type, another can extract relevant entities, and a third can assess user emotion. These parallel operations improve efficiency while providing multiple perspectives for better decision-making.

The atomic nature of these prompts makes parallel processing more reliable. Each prompt’s single, well-defined responsibility allows multiple operations without context contamination or conflicting outputs. This approach simplifies testing and validation, providing clear success criteria for each prompt and making it easier to identify and fix issues when they arise.

For example, handling a customer order inquiry might involve separate prompts to:

  • Classify the inquiry type
  • Extract relevant identifiers
  • Determine needed information
  • Format the response appropriately

Each step has a clear, single responsibility, making the system more maintainable and reliable.

When issues do occur, atomic prompting enables precise identification of where things went wrong and provides clear paths for recovery. This granular approach allows graceful degradation when needed, maintaining an optimal user experience even when perfect execution isn’t possible.

Section 3: Model Selection and Optimization

Choosing the right language models for your AI agent is a critical architectural decision that impacts everything from response quality to operational costs. Rather than defaulting to the most powerful (and expensive) model for all tasks, consider a strategic approach to model selection.

Different components of your agent’s cognitive pipeline may require different models. While using the latest, most sophisticated model for everything might seem appealing, it’s rarely the most efficient approach. Balance response quality with resource usage – inference speed and cost per token significantly impact your agent’s practicality and scalability.

Task-specific optimization means matching different models to different pipeline components based on task complexity. This strategic selection creates a more efficient and cost-effective system while maintaining high-quality interactions.

Language models evolve rapidly, with new versions and capabilities frequently emerging. Design your architecture with this evolution in mind, enabling model version flexibility and clear testing protocols for updates. This approach ensures your agent can leverage improvements in the field while maintaining reliable performance.

Model selection is crucial, but models are only as good as their input data. Let’s examine how to prepare and organize your data to maximize your agent’s effectiveness.

Section 4: Data Collection and Preparation

Success with AI agents depends heavily on data quality and organization. While LLMs provide powerful baseline capabilities, your agent’s effectiveness relies on well-structured organizational knowledge. Data organization, though typically one of the most challenging and time-consuming aspects of AI development, can be streamlined with the right tools and approach. This allows you to focus on building exceptional AI experiences rather than getting bogged down in manual processes.

Dataset Curation Best Practices

When preparing data for your AI agent, prioritize quality over quantity. Start by identifying content that directly supports your agent’s objectives – product documentation, support articles, FAQs, and procedural guides. Focus on materials that address common user queries, explain key processes, and outline important policies or limitations.

Data Cleaning and Preprocessing

Raw documentation rarely comes in a format that’s immediately useful for an AI agent. Think of this stage as translation work – you’re taking content written for human consumption and preparing it for effective AI use. Long documents must be chunked while maintaining context, key information extracted from dense text, and formatting standardized.

Information should be presented in direct, unambiguous terms, which could mean rewriting complex technical explanations or breaking down complicated processes into clearer steps. Consistent terminology becomes crucial throughout your knowledge base. During this process, watch for:

  • Outdated information that needs updating
  • Contradictions between different sources
  • Technical details that need validation
  • Coverage gaps in key areas

Automated Data Transformation and Enrichment

Manual data preparation quickly becomes unsustainable as your knowledge base grows. The challenge isn’t just handling large volumes of content – it’s maintaining quality and consistency while keeping information current. This is where automated transformation and enrichment processes become essential.

Effective automation starts with smart content processing. Tools that understand semantic structure can automatically segment documents while preserving context and relationships, eliminating the need for manual chunking decisions.

Enrichment goes beyond basic processing. Modern tools can identify connections between information, generate additional context, and add appropriate classifications. This creates a richer, more interconnected knowledge base for your AI agent.

Perhaps most importantly, automated processes streamline ongoing maintenance. When new content arrives – whether product information, policy changes, or updated procedures – your transformation pipeline processes these updates consistently. This ensures your AI agent works with current, accurate information without constant manual intervention.

Establishing these automated processes early lets your team focus on improving agent behavior and user experience rather than data management. The key is balancing automation with oversight to ensure both efficiency and reliability.

What’s Next?

The foundational elements we’ve covered – from cognitive architecture to knowledge management – are essential building blocks for production-ready AI agents. But understanding architecture is just the beginning.

In Part Two, we’ll move from principles to practice, exploring implementation patterns, observability systems, and advanced features that separate exceptional AI agents from basic chatbots. Whether you’re building customer service assistants, internal tools, or specialized AI applications, these practical insights will help you create more capable, reliable, and sophisticated systems.

Read the next installment of this guide: Engineering Excellence: How to Build Your Own AI Assistant – Part 2

How Customer Service AI Can Change Your Business

AI is one of the most exciting new developments in customer service. But how does customer service AI work and what it makes possible? In this piece, we’ll offer the context you need to make good decisions about this groundbreaking technology. Let’s dive in!

What is AI in Customer Service?

AI in customer service means deploying innovative technology–generative AI, custom predictive models, etc.–to foster support interactions that are quick, effective, and tailored to the individual needs of your customers. When organizations utilize AI-based tools, they can automate processes, optimize self-service options, and support their agents, all of which lead to significant time and cost savings.

What are the Benefits of Using AI in Customer Service?

There are myriad advantages to using customer support AI, including (but not limited to):

1. AI will automate routine work.

As with so many jobs, a lot of what customer service agents do day-to-day is fairly repetitive, as little imagination is required to do things like order tracking, balance checking, or password resetting. These days, customers are obsessed with quick and convenient service, so utilizing customer service AI to automate and speed up routine tasks benefits both customers (who want answers now) and agents (who don’t have to do the same thing all the time).

2. Scalability and Cost Savings

A related point concerns the fact that AI automating routine tasks and supporting agents with data-driven insights allows businesses to scale customer service without a proportional increase in costs. This lowers operating expenses, increases capacity to handle peak volumes, and frees-up human agents for high-value tasks.

3. Customer service AI can help make ‘smart’ documentation.

Many customers will begin by checking out your documentation to see if they can’t solve a problem first, so it’s important for yours to be top-notch. You can use large language models (LLMs) to draft or update documentation, of course, or you can go a step further. Modern AI agents can use documentation to answer questions directly, and can also guide customers to use the documentation themselves.

4. Customer Support AI Supercharges Chat.

Customer service leaders have long recognized that AI-powered agents for chat support are a cost-effective (and often preferred) alternative to traditional phone or email support. AI agents for chat are rapidly becoming a mainstay for contact centers because they can deliver personalized, round-the-clock support across any channel while seamlessly integrating with other tools in the CX, eCommerce, and marketing tech stacks.

5. AI contributes to a better customer experience.

All of the above ultimately adds up to a much better customer experience. When customers can immediately get their questions answered (whether at 2 p.m. or 2 a.m.), with details relevant to their specific situation, or even in their native language, that’s going to leave an impression!

6. Use customer service AI to learn about your customers.

Before moving on, let’s discuss the amazing capacity customer service AI has to help you discover trends in your customers preferences, predict customer needs, identify patterns, and proactively address issues before they become major problems. This can significantly speed up your response time, reduce churn, improve resource allocation, and establish your reputation for anticipating customer desires.

Where to Get Started with AI in Customer Service

If you’re looking to get started with customer support AI, this section will contain some pointers on where to begin.

Deploy AI Agents for Maximum Efficiency

The next frontier in customer service AI is ‘agents,’ which have evolved from the AI chatbot and are capable of much more flexible and open-ended behavior. Whereas a baseline large language model can generate a wide variety of outputs, agents are built to be able to pull information, hit APIs, and complete various tasks from start to finish.

Use Customer Service AI to Guide Humans and Optimize your Business Processes

AI-powered tools in customer service are changing how support teams operate by enhancing the productivity of human agents, as well as the efficiency of workflows. By providing agents with response suggestions specifically tailored to each customer’s unique needs, for instance, these tools enable agents to burn through issues more swiftly and confidently. This can be especially helpful during onboarding, where agents benefit a great deal from additional guidance as they learn the ropes.

More broadly, AI can automate many aspects of customer service and thereby streamline the support process. To take just one example, intelligent, AI-powered ticket routing can use sentiment analysis and customer intent to direct inquiries to the agent best able to resolve them.

As mentioned above, AI can also participate more directly by suggesting changes to responses and summarizing long conversations, all of which saves time. In addition to speeding up the overall support process, in other words, these optimizations make agents more efficient.

Use Voice AI for Customer Calls

Another exciting development is the rise of ‘multimodal models’ able to adroitly carry on voice-based interactions. For a long time now there have been very simple models able to generate speech, but they were tinny and artificial. No longer.

Today, these voice AI applications can quickly answer questions, are available 24/7, and are almost infinitely scalable. They have the added advantage of being able to translate between different natural languages on the fly.

Effectively use AI in Emails

In customer service, email automation involves leveraging technologies such as generative AI to automate and customize email interactions. This enhances your agents’ response speeds, increases customer satisfaction, and improves overall business efficiency. It enables businesses to handle a large number of inquiries while maintaining a high quality of customer interactions.

Given the email channel’s enduring importance, this is a prime spot to be looking at deploying AI.

Make the Most Out of Digital Channels

For a while now, people have been moving to communicating over digital channels like Facebook messenger, WhatsApp, and Apple Messages for Business, to name a few.

As with email, AI can help you automate and personalize the communications you have with customers over these digital channels, fully leveraging rich messaging and text messaging to meet your customers where they’re at.

AI can Transform your E-Commerce Operations

When you integrate AI with backend systems – like CRM or e-commerce platforms – it becomes easier to enhance upsells and cross-sells during customer support sessions (an AI agent might suggest products tailored to a customer’s previous purchases, items currently in their shopping cart, or aspects of the current conversation, for instance).

Moreover, AI can proactively deliver notifications featuring customized messages based on user activity and historical interactions, which can also increase sales and conversion rates. All of this allows you to boost profits while helping customers–everyone wins!

Things to Consider When Using AI in Customer Service

Now that we’ve covered some necessary ground about what customer support AI is and why it’s awesome, let’s talk about a few things you should be aware of when weighing different solutions and deciding on how to proceed.

Augmenting Human Agents

Against the backdrop of concerns over technological unemployment, it’s worth stressing that generative AI, AI agents, and everything else we’ve discussed are ways to supplement your human workforce.

So far, the evidence from studies done on the adoption of generative AI in contact centers have demonstrated unalloyed benefits for everyone involved, including both senior and junior agents. We believe that for a long time yet, the human touch will be a requirement for running a good contact center operation.

CX Expertise

Though a major benefit of customer service AI service is its proficiency in accurately grasping customer inquiries and requirements, obviously, not all AI systems are equally adept at this. It’s crucial to choose AI specifically trained on customer experience (CX) dialogues. It’s possible to do this yourself or fine-tune an existing model, but this will prove as expensive as it is time-intensive.

When selecting a partner for AI implementation, ensure they are not just experts in AI technology, but also have deep knowledge of and experience in the customer service and CX domains.

Time to Value

When integrating AI into your customer experience (CX) strategy, adopt a “crawl, walk, run” approach. This method not only clarifies your direction but also allows you to quickly realize value by first applying AI to high-leverage, low-risk repetitive tasks, before tackling more complex challenges that require deeper integration and more resources. Choosing the right partner is an important part of finding a strategy that is effective and will enable you to move swiftly.

Channel Enablement

These days, there’s a big focus on cultivating ‘omnichannel’ support, and it’s not hard to see why. There are tons of different channels, many boasting billions of users each. From email automation for customer service and Voice AI to digital business messaging channels, you need to think through which customer communication channels you’ll apply AI to first. You might eventually want to have AI integrated into all of them, but it’s best to start with a few that are especially important to your business, master them, and branch out from there.

Security and Privacy

Data security and customer privacy have always been important, but as breaches and ransomware attacks have grown in scope and power, people have become much more concerned with these issues.

That’s why LLM security and privacy are so important. You should look for a platform that prioritizes transparency in their AI systems—meaning there is clear documentation of these systems’ purpose, capabilities, and limitations. Ideally, you’d also want the ability to view and customize AI behaviors, so you can tweak it to work well in your particular context.

Then, you want to work with a vendor that is as committed to high ethical standards and the protection of user privacy as you are; this means, at minimum, only collecting the data necessary to facilitate conversations.

Finally, there are the ‘nuts and bolts’ to look out for. Your preferred platform should have strong encryption to protect all data (both in transit and at rest), regular vulnerability scans, and penetration testing safeguard against cyber threats.

Observability

Related to the transparency point discussed above, there’s also the issue of LLM observability. When deploying Large Language Models (LLMs) into applications, it’s crucial not to regard them as opaque “black boxes.” As your LLM deployment grows in complexity, it becomes all the more important to monitor, troubleshoot, and comprehend the LLM’s influence on your application.

There’s a lot to be said about this, but here are some basic insights you should bear in mind:

  • Do what you can to incentivize users to participate in testing and refining the application.
  • Try to simplify the process of exploring the application across a variety of contexts and scenarios.
  • Be sure you transparently display how the model functions within your application, by elucidating decision-making pathways, system integrations, and validation of outputs. This makes it easier to model how it functions and catch any errors.
  • Speaking of errors, put systems in place to actively detect and address deviations or mistakes.
  • Display key performance metrics such as response times, token consumption, and error rates.

Brands that do this correctly will have the advantage of being established as genuine leaders, with everyone else relegated to status as followers. Large language models are going to become a clear differentiator for CX enterprises, but they can’t fulfill that promise if they’re seen as mysterious and inscrutable. Observability is the solution.

Risk Mitigation

You should look for a platform that adopts a thorough risk management strategy. A great way to do this is by setting up guardrails that operate both before and after an answer has been generated, ensuring that the AI sticks to delivering answers from verified sources.

Another thing to check is whether the platform is filtering both inbound and outbound messages, so as to block harmful content that might otherwise taint a reply. These precautions enable brands to implement AI solutions confidently, while also effectively managing concomitant risks.

AI Model Flexibility

Finally, in the interest of maintaining your ability to adapt, we suggest looking at a vendor that is model-agnostic, facilitating integration with a range of different AI offerings. Quiq’s AI Studio, for example, is compatible with leading-edge models like OpenAI’s GPT3.5 and GPT4, as well as Anthropic’s Claude models, in addition to supporting bespoke AI models. This is the kind of versatility you should be on the look out for.

What is the Future of AI in Customer Service?

This has been a high-level overview of the ways in which customer support AI can make you stand out in a crowded market. AI can help you automate routine tasks and free up agent time, personalize responses, gather insights about customers, and thoroughly optimize your internal procedures. However, you must also make sure your models are observable, your offering is flexible and dynamic, and you’re being careful with sensitive customer data.

For more context, check out our in-depth Guide to Evaluating AI for Customer Service Leaders.