A couple of years ago, we were focused on educating the market on messaging and if messaging was right for their company. Fast forward to today and we’re working with over 120 clients such as Overstock.com, Pier 1, and Brinks Home Security. These brands have improved customer interactions with connected conversations and they are setting a new standard for the customer experience.
Messaging will continue to shape the way companies and customers engage as a growing number of consumers expect companies to be available through multiple digital channels. New research reveals that 70% of consumers have communicated with a business over text messaging or webchat 2 or more times in the last month.
The accessibility of messaging has been the primary driver for consumers adopting text as a preferred method to contact a company. As we mentioned in our post “7 Reasons Why Customers Want to Text You”, 97% of smartphone owners regularly use text messaging, making it the most widely-used basic feature or app.
The proliferation of smartphones, tablets, apps, and social networking has brought us to our current reality, where consumers readily look for and expect messaging as an option to engage with a company. It’s the convenience, faster response, ease, and familiarity that makes these digital channels the preferred way to engage.
Download a complimentary copy of “The Future of Customer Conversations”. You’ll get a deeper look into consumer expectations around messaging and how your company can prepare to seize this opportunity.
