Increasing revenue is the number one thing that companies focus on. Every strategy and tactic is a means to that end. Often, companies will consider introducing a new product line or service or increasing prices as a way to bolster revenue.
Sure, those paths could lead to higher revenue, but they definitely aren’t the easy way to go. Developing a new product or product line can be a big time and money investment accompanied by the risk that customers won’t buy. Price increases provoke the ire of customers and may even cause some to turn to competitors.
Ah, but let’s not forget, there are people out there who want to buy what you already have. Oh, and don’t forget your established customers who could come back more frequently. Many companies now look at customer experience as a way to attract more customers and increase the frequency in which they purchase. This is where messaging makes the biggest impact.
Messaging makes it easy for consumers to engage with your company when, where, and how they prefer. Prospective buyers can have questions answered with ease, speed, and convenience. Returning customers get timely service and support at their moment of need, which means, they’ll be back for more and will tell others how great you are.
Consider these examples and how your business can help customers move closer to purchase with business messaging:
- Service companies win when their prospects are able to get the answers they need to make a decision on a provider. Prospects can book an appointment to receive an estimate easily with business messaging. Messaging avoids delays and missed calls that can drive consumers to take their business elsewhere.
- Companies in the travel and hospitality industry use messaging to provide a premium experience from the very first interaction. Questions on weather conditions and cancellation policies are answered quickly so that potential guests can ease right into the booking process with peace of mind.