By re-engaging shoppers in this fashion, marketers can support their customers’ journey and reinforce brand loyalty in a way that is both innovative and assistive.
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Support Omnichannel Customer Experiences with Messaging on Google Search
Retail operations, both in-store and online, have been anything but normal in 2020 and the demand for seamless omnichannel customer experiences has increased drastically. Shoppers’ points of friction have included standing in line outside of a store, the inability to find in-stock products, and more.
To support shoppers searching on Google for information related to an in-store visit, CX and omnichannel teams can leverage Business Messages to enhance the experience and seamlessly blend both online and offline touchpoints.
For example, CX teams can leverage Business Messages to digitally facilitate in-person appointments — from the initial booking to check-in, and more.