If you’re on the fence about building an app, consider using business messaging first. Business messaging is the perfect proxy for an app for many companies. There are some very compelling reasons why companies and customers prefer business messaging over apps:
- Companies don’t have to build it. The work is already done.
- Customers don’t have to search for it, download it, and learn how to use it. Everyone is already using business messaging every day.
- Customers don’t have to be in the app in order to get messages and notifications. In fact, since most people read text messages within 3 minutes of receiving them, there’s far less of the chance that you’re message will get ignored.
If you’ve decided an app is still the way to go, then you may want to consider business messaging to improve your in-app experience. There are plenty of examples where an app has clear value for the customer and an obvious takeaway for the audience, like an enhanced experience. Think of how much easier it is to search for homes for sale in your area, find vacation rentals, and book travel through the popular apps out there. Many of these companies will find business messaging as the perfect complement to their app.
Take an airline, for example, if a customer has a question about what seats are available on their flight, you can give them the specific place in your app to view seat selection. Instead of just directing them to the app, to navigate their way through solo, you can send a business message with a deep link to a specific section of your app.
“What if they don’t have my app?” you say. Great question and we’re glad you asked.
Business messaging gives you the ability to promote your app. Send customers a response that has a link to download your app. Follow up with the message to help direct them to the exact information they need.
Around here, we like to use this analogy, pushing your customers to your app may feel like giving them a whole book of information. With business messaging you’re able to give them the book, but have it open to the exact page they care about at their moment of need.
The main goal of most apps is to help build long-term relationships with customers. Whether you choose to build an app or not, business messaging supports this goal by providing the information, support, and help at the customer’s moment of need, regardless if they have your app open or downloaded at all.
Quiq powers conversations between customers and companies across the most convenient and preferred engagement channels. In the absence of an app, Quiq enables companies to have meaningful, timely, and personalized conversations with their customers that can be easily managed in a simplified UI. If you do have an app, Quiq can be used In conjunction with it by keeping app users active and engaged with business messaging built seamlessly into your company’s mobile app.
Ready to see how business messaging can help you engage your customers with or without an app? Request a demo or try it for yourself today.