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Forrester Research Report

Use Popular Third Party Messaging Platforms for Customer Service

Nearly ¼ of online adults use text based chat to engage with brands. Learn how to serve your increasingly social and connected customers where they already are.

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Forrester Report Messaging Platforms Customer Service

Why this Research?

Consumers have embraced messaging platforms like Apple Business Chat, Google’s Business Messages, Messenger, and WhatsAPP. Access this Forrester report to understand why third-party platforms have evolved from nice-to-have to need-to-have in contact centers.

You’ll also learn: 

  • About the emerging customer service channels
  • Why customers expect brands to communicate via text-based channels
  • How contact centers are rapidly integrating with third-party messaging platforms

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