Get Forrester’s take on third-party messaging.

Access this Forrester research report to understand why third-party platforms have evolved from nice-to-have to must-have in contact centers.

Forrester research report
Forrester research report

What’s in this Forrester report?

  • Why consumers have embraced messaging platforms like Apple Messages for Business, Google’s Business Messages, Facebook Messenger, and WhatsApp
  • How to use third-party channels to build customer relationships and increase revenue
  • Key data on emerging customer service channels
  • Why customers expect brands to communicate via text-based channels
  • How contact centers are rapidly integrating with third-party messaging platforms