FORRESTER RESEARCH REPORT
Get Forrester’s take on
Access this Forrester research report to understand why third-party platforms have evolved from nice-to-have to must-have in contact centers.
What’s in this Forrester report?
- Why consumers have embraced messaging platforms like Apple Messages for Business, Google’s Business Messages, Facebook Messenger, and WhatsApp
- How to use third-party channels to build customer relationships and increase revenue
- Key data on emerging customer service channels
- Why customers expect brands to communicate via text-based channels
- How contact centers are rapidly integrating with third-party messaging platforms