About Mark Kowal
Mark Kowal is an experienced marketing leader with a strong focus on product marketing and strategy in the technology sector, particularly in generative AI and contact center software. He has a proven track record of driving successful product launches, developing go-to-market strategies, and leading teams at companies such as Kore.ai, Genesys, and Verint, as well as at startups. Mark excels in creating compelling messaging and aligning value propositions with business goals while helping customers make practical decisions in implementing generative AI into their businesses.
How to Engage & Win More Customers Using Cross-Channel Messaging
Cross-channel communication doesn’t just provide a more seamless user experience — it also keeps...
How Chatbots Are Revolutionizing eCommerce
In recent years, chatbots have made their way into the mainstream, becoming an integral part of the...
Consumer Packaged Goods Face New Dawn of Retail
In the constantly evolving, sometimes frantic, world of Consumer Packaged Goods (CPG), there’s alw...
Improving Customer Retention for Your Service-based Business
Our hyper-connected culture has built a consumer eco-system where raving fans help bolster a brand's...
Increase Customer Acquisition for Your Service-based Business
Usually, a buyer’s journey starts with an initial thought - a question that often begins something...
Mobile Millennials - How to Attract Them to Your Credit Union
Credit unions have long been viewed as the more local, approachable place for multiple generations t...