What Is RCS Messaging?
Rich Communication Services messaging is a new way to exchange a text with added functionality. Consider RCS an upgrade to the simple plain-text format that SMS consisted of during the early years of mobile messaging when 160 characters was the limit.
With RCS, it’s possible to:
- Attach large files and interactive media such as images, videos, digital promotions, and sign-ups
- Shop and place orders
- Schedule appointments
- Complete secure transactions
- Include option menus, response suggestions, or next steps
- Leverage device components like a mobile camera to capture augmented reality, or GPS to display store location on a map
It’s expected that RCS will likely surpass SMS in time as the main protocol for messaging services. Right now, the use of rich messaging has risen dramatically in the digital marketplace, particularly in retail, consumer goods, and consumer services.
The two primary providers of these rich communication services are Apple and Google with Apple Business Chat and Google Messages. Businesses getting started will need to work with a Customer Service Platform like Quiq to enable using these communication services with their customers.