Quiq vs. Sierra AI
If you have engineers to monitor and keep it updated, Sierra AI works.
But if you want complete transparency and control,
Quiq is the AI Agent platform you need.
Talk to us“Quiq delivers on the outcomes that matter the most: Exceptional customer experiences.”
Adam Neale, Head of CS Governance, Panasonic
Why customers struggle with Sierra AI.
Disjointed customer experiences
Sierra AI must hand-off customers to other systems for escalations.
Long, costly deployments
Teams must rely on managed services for changes or updates.
Complex setups
Customers must first manually update their data and knowledge base before the system can effectively train the AI.

Seamless movement between voice, text, and other channels
In a single support call, Quiq users can talk, text, and back again, making sure their customers get the best, most seamless experience to solve their issue.

Know exactly what the AI Agent is doing and why
Your AI Agent is trained with easy-to-read operating procedures that we call Process Guides. At any time, you can see step-by-step each decision the AI Agent made, and easily update your operating procedures to keep your AI Agent on task.

Launch your AI Agent without the data hassle
With Quiq, you don’t have to wait until your knowledge base and content are perfectly organized before using AI Agents. We use AI-powered data restructuring to transform your data for you, so you can launch faster.

But how do I avoid hallucinations?
Quiq’s purpose-built hallucination mitigation prevents errors before they happen. Our proprietary Verify Claim feature cross-references AI responses against your grounded data before the message is sent, preventing the kind of PR nightmares that keep leaders up at night.

Insights that drive quality
Conversation Analysts instantly analyze every interaction—whether handled by AI, a human agent, or both. Move past rigid analytics and create custom metrics that align with your business objectives.
Smooth hand-off between human and AI Agents
Quiq offers seamless collaboration between AI and human agents with a unified workspace. Quiq’s embedded agent console in major CRMs like Salesforce and Zendesk guarantees smooth handoffs and shared context across channels.
Quiq wins with Gartner customers

| Agentic AI Capabilities | ![]() | |
|---|---|---|
AI Agents on Voice, Chat, Email, Text. | ||
AI Agents on WhatsApp, Apple Business Messenger, Google RCS. | No native support | |
Easily customize your AI Agent to represent your brand with operating procedures, guardrails, personality/brand training, and more. | With help from forward-deployed engineers | |
Additional channel use during calls enables, for example, AI Agent over voice to text options to your customers in the same conversation. | ||
AI Assistants to support human agents by suggesting next best actions, providing responses, and sharing insights. | Either integrated or works natively with Quiq’s agent workspace | With integrations |
Agent Workspace for human agents to work with customers when calls are escalated from AI Agents. | ||
AI Workflows that create agentic workflows using APIs to automate tasks across the whole enterprise stack. | ||
AI Conversation Analysts to evaluate quality KPIs for both AI and human agents, including customized reports and traditional dashboards. | templated reports; no customization |
| Managing the AI Lifecycle | ![]() | |
|---|---|---|
Get your data AI-readyAI-powered data restructuring to get your product catalogs, knowledge bases, how-to manuals ready to train your AI Agent. | Content must be restructured manually | |
Train the AI AgentEasy-to-read process guides for the AI Agent to follow. | ||
Set GuardrailsAdd guardrails and claim verification that double-check every AI Agent answer to ensure accuracy and keep the AI Agent on task. | Templated; Not easy to customize | |
Drive your own testingEasily test the AI Agents reactions at scale. Run hundreds of simulations against common questions. | ||
Get Step-by-Step VisibilityLearn why the AI Agent did what it did with step-by-step visibility so you can fix it if it strayed. | Recently launched | |
Launch & AnalyzeSet up an AI Analyst to score your AI Agents, intuit CSAT scores, and make sure it’s doing its job. |
Frequently Asked Questions (FAQs)
How does Quiq approach AI/LLM security?
Quiq uses a “Verify Claim” behavior that validates AI outputs against your trusted data sources to prevent hallucinations. Additionally, Quiq has a 10+ year track record of enterprise security and 99.999% uptime.
Can I use my existing LLMs with Quiq?
Yes. Quiq supports a “Bring Your Own Model” approach, allowing you to leverage your own investments in LLMs, or use our optimized out-of-the-box models.
Do I need to replace my current CRM to use Quiq?
No. Quiq integrates seamlessly with major CRMs like Salesforce, Oracle, and Zendesk. Compared to Sierra and other Sierra AI competitors, we also offer a native, unified desktop for human agents if you wish to consolidate your stack.
Is Quiq suitable for non-technical teams?
Absolutely. Unlike other Sierra AI alternatives, our AI Studio features a robust no-code editor that allows business analysts and CX managers to build, test, and deploy sophisticated AI agents without writing a single line of code. We also offer managed professional services if you want us to handle the build.


