Helping your customer realize the value of your software, app, or game as quickly as possible is the cornerstone of successful adoption and retention. As a SaaS company, we understand how critical it is to maintain momentum with a customer while they are excited about your solution and accelerate Time-to-Value (TtV).
We are starting to see a lot of software companies accelerate TtV for their users using social media and other digital technologies, including sending outbound messages via Quiq Messaging.
Here are a few best practices we’ve learned along the way about TtV and outbound messaging, as well as how consumer software companies put messaging to use:
1. Set your new users up with ease
More and more, companies are starting to leverage Quiq’s outbound messaging to deliver successful experiences with their software, app, or game. It is a fact that outbound text messaging has a higher open and response rate than any other channel. With an average open rate of 96%, far higher than email, text messaging ensures your customers see and open the important messages that will improve their early experience with your technology. You can help your customers get setup and started with outbound notifications that remind them to complete a profile, link an account, create a password, or whatever needs to be done to begin realizing value immediately.
Quiq’s clients find that sending timely hints and tips via outbound text messages help end users get more out of their product in much less time. What’s more, if a user is having trouble during setup or implementation, they can simply reply to the original text message from the company to initiate a 1-to-1 text messaging conversation with your customer service team. Customer service agents can easily handle multiple, simultaneous text messages just like they would any other channel. This kind of proactive, 2-way messaging is helping Quiq’s clients become even “stickier” with their end users.
2. Accelerate adoption and usage with proactive notifications
Onboarding is one of those moments of truths that can make or break the long-term adoption of your software. Once you get past the initial set-up, your new customers may need a little extra help along the way. We all know that people get busy and distracted. Making sure everything is running smoothly , especially for consumer-facing SaaS companies, can easily be affected by overly busy users who don’t have time to figure out how to use your solution to its fullest capabilities.
Beyond initial adoption, software companies can stay top of mind by engaging in two-way conversations with customers via messaging. Allow end users to initiate conversations with your company to get help with any questions. Add “text us” to your mobile website and list of “contact us” sources on your desktop website. Take advantage of outbound SMS messaging to keep users engaged and active after onboarding. When a user tries to jump in and “figure it out” as they go, it can lead to frustration and premature abandonment. Proactive, outbound messages with bite-sized tips and tricks and best practices keep users engaged and helps them take full advantage of all the functionality you built for them. This type of bilateral communication helps the user continue to recognize value from your product and keeps their momentum going.
3. Get ahead of any dreaded “churn”
When you turn on your faucet, you expect water to flow. When you flip a switch, you expect light. When a consumer downloads an app, they expect it to work. The internet, smartphones, and apps have become utilities like other modern conveniences that consumers expect just to work. When they don’t, cries of outrage can be heard far and wide.
When something isn’t working as expected, whether the source of the issue is on the customer’s end or yours, you’ll want the ability to help as quickly and painlessly as possible. There is a strong possibility that the customer may never find the time or want to deal with the hassle of giving you a call, sending an email, or filling out a “contact us” form on your website. With text messaging you can provide support 24/7, giving them a way to quickly send in their question or issue when it’s convenient for them.
Recognizing the issue is the first step in helping your user get back on track to value as soon as possible. Engaging others in the company that may be better equipped to resolve an issue is the next critical step. With Quiq, messages can be routed and transferred so that you get the best resources for a quick resolution and eliminate the risk of users getting frustrated and looking at competitive solutions.
Keep the momentum going
Emails are often ignored, and updates on your website can be easily missed. Even if you have an app, users can turn notifications off. So how do you best keep your customers informed? From tips and tricks, to new feature announcements, to planned downtime, your customers can stay in the know about essential updates with proactive 2-way outbound SMS notifications.
Text messaging is pervasive and continues to prove to be the channel of choice for end users to send and receive messages. Companies that establish text messaging as a two-way communication channel can realize higher adoption rates, while reducing TtV, all by delivering messages on a pervasive, preferred, and convenient channel.
Quiq Messaging is how consumer-facing software companies are cutting through the noise to deliver critical messages to their customer’s mobile device. We help companies engage with their users where they already live – on their phone, on the web, and on social media.
About Quiq
Quiq makes it easy for customers to contact a business via Messaging, the preferred channel already in use with our friends and family. With Quiq, customers can now engage with companies via SMS/text messaging, Facebook Messenger, Web Chat, In-App,and Kik for help with their pre-sales and post-sales questions. Learn more about Quiq today at quiq.com.
