Many consumers love the convenience of eCommerce sites but become frustrated if they can’t get questions answered. This obstacle causes lost sales and missed opportunities. First and foremost, people want to feel confident when making purchases. A live, text-based conversation removes doubts that would otherwise cause them to decide against completing transactions.
How to Increase Sales With Instant Messaging by Guiding Consumers
Instant messaging helps eCommerce brands and other sales-oriented businesses avoid scenarios that decrease transactions. It lets conversations happen between those entities and their consumers using the most preferred and convenient channels.
An instant message platform gives useful answers to shoppers’ pre-purchase questions, providing the guidance they need and want before buying. eCommerce brands can also use messaging platforms with augmented reality. This capability lets retailers have conversations with consumers where potential buyers can picture products in their homes. Whether the merchandise is a pair of shoes or a couch, the chance to visualize it in a real-world environment makes shoppers eager to buy.
How to Increase Sales With Text Messaging and Compelling Offers
eCommerce consumers appreciate receiving content beyond standard text messages. If an online retailer sends a message to a lapsed customer, it could include a direct link to a product similar to what the shopper purchased before. This approach reminds the past buyer of the brand’s relevance.
Creating a special offer for returning shoppers is another excellent way to bring them back. If brands send exclusive offers or content about upcoming sales in messages, people get excited and feel compelled to take advantage of perks. Purposeful alerts can also show consumers that retailers have solutions that fit their specific needs — whether those include buying a new outfit for a wedding or purchasing a desk for a home office.
Choosing a text messaging platform that supports custom payment methods allows shoppers to use their preferred options to complete transactions. This advantage removes friction that can discourage purchases.
How to Increase Sales With SMS Messaging and Helpful Content
When consumers opt-in to receive further communications from retailers, that decision helps brands and shoppers stay in touch. Similarly, when retailers select a messaging platform that does not require consumers to download anything before starting a chat, they provide a hassle-free way to reach out and get personalized assistance.
It’s also possible for eCommerce businesses to send videos and images during conversations. Brands can then continue connecting in useful ways by giving shoppers instructional videos, illustrative photos, or similar content that eases uncertainties. If a shopper wants to purchase something requiring professional installation — such as new internet service — a video works well for showing how quickly the setup happens.
Increase Sales With Instant Messaging by Contacting Quiq
The rich messaging options provided by the Quiq Conversational Customer Engagement Platform let eCommerce companies cater to consumers through custom payment methods, dynamic suggestions, instant solutions, and exclusive promotions.
These offerings reduce interaction times and boost the likelihood of shoppers acting and purchasing. Contact us today to learn more or try out a demo to see how Quiq improves consumer-brand interactions.
