How Businesses Use Instagram’s New Messenger API
Facebook reports that 500 million accounts visit Instagram’s stories daily and 130 million Instagram accounts tap on a shopping post to learn more about products every month. Given the widespread adoption of Instagram and more specifically, the engagement with shopping and product-specific posts, brands must develop a messaging strategy that includes Instagram in order to compete.
Here are four ways to get started with the new Messenger API:
1. Engagement: How To Start Conversations on Instagram
Perhaps one of the most important new features of Messenger’s API support for Instagram is the ability for customers and brands to initiate automated conversations through various entry points on the platform.
Customers can start conversations with businesses through the brand’s Instagram profile page.
Instagram Stories have also been enhanced to provide an additional opportunity for brands to initiate automated 1:1 conversations with customers.
Customers browsing Instagram Shops can also start conversations with brands when they have product or shopping-related inquiries.
Consumer brands can now initiate 1:1 conversations with shoppers who leave questions and comments on brands’ posts.
By integrating Messenger’s API Support for Instagram with highly-intelligent conversational automation, businesses can initiate conversations at each of these entry points and deliver highly-personalized messaging experiences — entirely at scale.
2. Consideration: Addressing Product Questions and Concerns
After driving shoppers to 1:1 conversations on Instagram, brands can leverage conversational automation to provide answers and responses to customers’ frequently asked questions.
By addressing customer inquiries directly within Instagram, brands can further ensure a comprehensive online shopping experience without ever leaving the platform
3. Purchase: Helping Shoppers Find the Right Products
Consumer businesses can also use automated conversations within Instagram to help drive shoppers to purchase.
By leveraging Messenger’s API support for Instagram, brands can provide shoppers with guided shopping experiences that deliver highly-personalized product suggestions based on their conversational inputs.
4. Care: Seamless Order Management and Support
Lastly, after making a purchase, customers can leverage conversations within Instagram to get post-purchase order updates and more.
Through this experience, shoppers can receive immediate responses to their current order status and more.