How to Use Outbound Messaging Effectively

Sales, service and marketing teams have a number of strategies available to reach new customers and engage more effectively. Phone calls and emails have served as important methods of communication between agents and customers over the last few decades. In today’s market, one of the most effective ways to provide technical support, send shipping notifications, and create sales alerts is to use outbound messaging.

Outbound messaging is a service-side feature in which a company representative contacts potential customers directly. The aim of an outbound marketing strategy is to keep consumers informed and provide more effective, individualized service. People who sign up to receive text messages can engage in high-quality conversations and stay up-to-date on their orders, all without having to pause their normal daily activities.

Of all the types of outbound messaging — email, cold calling, sending direct messages on social media — text message marketing offers the greatest benefits. Today, customers have smartphones nearby nearly every minute of the day. Even better, because people still view SMS as a safe and enjoyable communication channel, they are also more likely to engage and respond.

A strong outbound sales plan can help B2C companies increase sales and build customer loyalty. If you want to use outbound text message marketing as part of your sales strategy, it’s important to follow SMS marketing best practices. Try the following tips to craft a successful outbound sales plan.

Remain Courteous and Gain Permission

Before companies can send outbound messages, they need to comply with local laws and get permission from the customers on the mailing list. A customer who has opted-in to receiving messages will be more likely to listen to what a company has to say than someone who receives the same message out of nowhere.

To make a good impression, respect the prospect’s time and privacy. Keep the messages short and make it easy to opt-out at any time.

Segment Your Target Markets

People respond positively to communication tailored to their needs. To make outbound messaging relevant to everyone, sales teams can tailor messages to different market segments. Market segmentation involves dividing up a broad consumer base into groups based on shared characteristics.

Although defining market segments takes time and research, it’s well worth the effort, as it gives you the opportunity to significantly increase response rates through personalized messaging. It also makes it easier to send the right messages consumers need at the right time. Types of messages that are possible through outbound messaging platforms include:

• Special offers
• Appointment setup
• Shipping and delivery notifications
• Billing reminders
• Event reminders
• Customer service
• Surveys and polls

Having an effective outbound messaging strategy is essential to meeting the needs of customers. By targeting the right people with the right messages, you can build trust and give them more control over their experiences.

Use Personalized Messaging Tailored to Your Audience

Every consumer has unique needs, and it’s important for eCommerce company leaders to adjust their approach accordingly. Outbound messaging is all about individualizing the customer experience. Using personalized messaging enables retailers to address pain points specific to each customer and guide individuals down the sales funnel at the correct pace.

The best part about working with Quiq is that we offer more than just one-way messaging for promotions. We also offer two-way messaging so everyone can engage in the conversation. Our outbound messaging software gives the customer the power to respond, which provides businesses with the opportunity to ask for feedback and connect on a more personal level. Representatives can interact directly with customers or use chatbots to maximize availability.

Select Your Outbound Messaging Platform Wisely

When it comes to an outbound messaging campaign’s success, the platform you use is just as important as the messages you send. Companies that benefit the most from an outbound marketing strategy often utilize an outbound SMS platform with rich messaging capabilities as well as analytics and reporting. Quiq’s business text messaging platform delivers these benefits and more.

With Quiq, agents manage multiple conversations simultaneously and work alongside native chatbots to provide more efficient and effective customer service. To find out how Quiq will improve outbound sales for your business, contact us to request a demo today.