What is an Apple Business Chat Customer Service Platform (CSP)?
An Apple Business Chat Customer Service Platform (CSP) provides the software and services necessary to allow your agents or team to easily respond to customer messages right from their desktops.
That is a bit of a mouthful. What does that mean?.
An Apple Business Chat Customer Service Platform is the intermediary between you and your customers’ messaging conversations within Messages. For the efficiency of your business and the productivity of your agents, these customer conversations must come into one place otherwise it would be unmanageable. In order for a brand to connect with customers with a CSP agents would have to manage and monitor multiple channels.
A key to customer satisfaction is a prompt response. This is why you need an Apple Business Chat partner, like Quiq, to provide a single holistic view and respond to these customer messaging conversations in a timely fashion.
With Apple Business Chat, your customers are able to use their native ios Messages app from their iphone or ipad to send your company a message. Using a CSP such as Quiq enables your business to manage those conversations and quickly respond back.
The experience for your customers is seamless and already integrated into iOS, so it’s easy to pay directly using Apple Pay or schedule appointments. Because Business Chat is built into iOS, it can let you know about any conflicts on your calendar.
With a tap of the Messages button, customers send a message to your business as easily as they would send a text message to a friend. Even better, your agents will prefer to use business messaging because of its asynchronous nature and they can easily help more customers on a platform they already know how to use. It’s a win-win for customers and businesses.
The Quiq messaging platform provides contact center agents a robust set of features that ensures messages are routed to the appropriate person, prioritizes conversations based on a customer’s responsiveness, and helps agents collaborate with peers or managers to resolve issues quickly. The Quiq Messaging UI presents the contact center agent with the user’s conversation history for easy reference and integrates into other CRM solutions to give agents a full view of the customer history.