Quiq wrote the AI Agent playbook for the world’s biggest brands, delivering huge cost savings and exceptional customer experiences.
If you’re only looking for basic AI chat with no insight into what’s happening behind the scenes, Cresta can work for you. But if you need complete transparency and control over your AI Agent’s decisions and actions, then Quiq is the AI Agent platform you need.
"Quiq delivers on the outcomes that matter most: Exceptional customer experiences."
Adam Neale
Head of CS Governance
Why customers struggle with Cresta.
No visibility into AI Agent decisions:
Cresta does not show step-by-step the choices the AI Agent makes, making it difficult to troubleshoot and avoid issues.
Disjointed customer experiences:
Cresta must hand-off customers to other systems for escalations.
Long, costly deployments:
Teams must rely on managed services for changes or updates.
Your data needs to be perfect:
Cresta doesn’t offer AI-powered data restructuring, so you’ll need to manually prepare it for AI.
Templates that limit you:
Cresta uses simplistic AI Agent templates. That means no way to customize your AI for real, complicated customer journeys.
Seamless movement between voice, text, and other channels.
In a single support call, Quiq users can talk, text, and back again, making sure their customers get the best, most seamless experience to solve their issue.
Know exactly what the AI Agent is doing and why.
Your AI Agent is trained with easy-to-read operating procedures that we call Process Guides. At any time, you can see step-by-step each decision the AI Agent made, and easily update your operating procedures if it strays.
Launch your AI Agent without the data hassle.
With Quiq, you don’t have to wait until your knowledge base and content are perfectly organized before using AI Agents. We use AI-powered data restructuring to transform your data for you, so you can launch faster.
But how do I avoid hallucinations?
Quiq offers a proprietary Verify Claim feature that cross-references AI responses against your grounded data before the message is ever sent, preventing the kind of PR nightmares that keep C-suite leaders up at night.
Insights that drive quality.
Beyond just scoring conversations, Quiq’s Conversation Analysts automatically trigger external workflows—like updating your CRM or sending manager alerts—based on custom business criteria that Cresta’s rigid templates can’t match.
Smooth hand-off between human and AI Agents.
Quiq provides a unified workspace where AI and humans work side-by-side. Context is shared and handoffs are invisible, empowering your human agents to resolve issues faster when escalation is needed.
Cresta vs. Quiq
| Agentic AI Capabilities |  |
 |
|---|---|---|
AI Agents on Voice, Chat, Email, Text. |
 |
No email
|
AI Agents on WhatsApp, Apple Business Messenger, Google RCS. |
|
Through other integrations
|
Easily customize your AI Agent to represent your brand with operating procedures, guardrails, personality/brand training, and more. |
|
With help from professional services
|
Channel switching – customers and agents can use voice, text, or any channel and can switch conversations between them without losing context (multi-modal). |
|
|
AI Assistants to support human agents by suggesting next best actions, providing responses, and sharing insights. |
Either integrated or works natively with Quiq’s agent workspace
|
Integrated into other systems
|
Agent Workspace for human agents to work with customers when calls are escalated from AI Agents. |
|
 |
AI Services that create agentic workflows using APIs to automate tasks across the whole enterprise stack. |
|
|
AI Conversation Analysts to evaluate quality for both AI and human agents (scorecards, CSAT, etc.) including customized reports and traditional dashboards/metrics. |
|
Pulls data on human agents thru integrations; Templated reports; No customization
|
Agentic AI Capabilities
AI Agents on Voice, Chat, Email, Text.
No email
AI Agents on WhatsApp, Apple Business Messenger, Google RCS.
Through other integrations
Easily customize your AI Agent to represent your brand with operating procedures, guardrails, personality/brand training, and more.
With help from professional services
Channel switching – customers and agents can use voice, text, or any channel and can switch conversations between them without losing context (multi-modal).
AI Assistants to support human agents by suggesting next best actions, providing responses, and sharing insights.
Either integrated or works natively with Quiq’s agent workspace
Integrated into other systems
Agent Workspace for human agents to work with customers when calls are escalated from AI Agents.
AI Services that create agentic workflows using APIs to automate tasks across the whole enterprise stack.
AI Conversation Analysts to evaluate quality for both AI and human agents (scorecards, CSAT, etc.) including customized reports and traditional dashboards/metrics.
Pulls data on human agents thru integrations; Templated reports; No customization
| Managing the AI Lifecycle | |
|
|---|---|---|
GET YOUR DATA AI-READY |
|
Content must be restructured manually
|
TRAIN THE AI AGENT |
|
|
SET GUARDRAILS |
|
No claim verification equivalent
|
DRIVE YOUR OWN TESTING |
|
|
GET STEP-BY-STEP VISIBILITY |
|
|
LAUNCH & ANALYZE |
|
Limited customization
|
Managing the AI Lifecycle
GET YOUR DATA AI-READY
AI-powered data restructuring to get your product catalogs, knowledge bases, how-to manuals ready to train your AI Agent.
Content must be restructured manually
TRAIN THE AI AGENT
Easy-to-read process guides for the AI Agent to follow.
SET GUARDRAILS
Add guardrails and claim verification that double-check every AI Agent answer to ensure accuracy and keep the AI Agent on task.
No claim verification equivalent
DRIVE YOUR OWN TESTING
Easily test the AI Agents reactions at scale: run 100s of simulations against common questions
GET STEP-BY-STEP VISIBILITY
Learn why the AI Agent did what it did; step-by-step visibility so you can fix it if it strayed.
LAUNCH & ANALYZE
Set up an AI Analysts to score your AI Agents, intuit CSAT scores, and make sure it’s doing its job.
Limited customization
Take control of your AI strategy today.
Don't leave your customer experience to chance. Partner with the platform that wrote the playbook on deploying AI Agents for the world's biggest brands.
Frequently Asked Questions (FAQs)
While Cresta and many Cresta competitors focus on single-channel solutions or require heavy engineering resources, Quiq is designed for the entire customer journey. Unlike platforms that create disjointed experiences by isolating AI from human agents, Quiq offers a unified workspace where humans and enterprise AI agents work as copilots. This ensures context is never lost during handoffs, and customers can seamlessly move between voice, text, and other digital channels in a single interaction.
Yes. One of the biggest hurdles with other customer service automation platforms is the need for perfectly organized data before training can begin. Quiq eliminates this bottleneck with AI-powered data restructuring. We transform your existing data for you, allowing you to launch faster and generate value immediately, rather than waiting months to clean up your knowledge base manually.
Security and trust are non-negotiable for enterprise brands. Quiq mitigates the risk of hallucinations with our proprietary Verify Claim feature. This technology cross-references every AI response against your grounded data before the message is sent to the customer. It’s an essential safeguard that prevents PR nightmares and gives C-suite leaders the confidence to deploy enterprise AI agents at scale.
Complete transparency. Unlike solutions where logic is hidden, Quiq trains your AI Agents using easy-to-read Process Guides. You can view the step-by-step decision tree for any interaction to understand exactly why the AI took a specific action. If the AI strays or business needs change, you can easily update the operating procedures in real-time without needing a team of engineers.