Quiq wrote the AI Agent playbook for the world’s biggest brands, delivering huge cost savings and exceptional customer experiences.
Quiq vs. Sierra
If you’re evaluating Sierra AI competitors, take a closer look at Quiq.
If you’re only looking for a single AI Agent, have plenty of engineers, and don’t need additional channels, then Sierra AI can work for you. But if you are looking to create a customer experience that seamlessly works across the entire customer journey, then
Quiq is the AI platform that you need.
Quiq is the AI platform that you need.
"Quiq delivers on the outcomes that matter most: Exceptional customer experiences."
Adam Neale
Head of CS Governance
Why customers struggle with Sierra AI.
Disjointed customer experiences:
Sierra AI must hand-off customers to other systems for escalations.
Long, costly deployments:
Teams must rely on managed services for changes or updates.
Complex setups:
Customers must first manually update their data and knowledge base before the system can effectively train the AI.
Smooth hand-off between human and AI Agents.
Quiq provides a unified workspace where AI and humans work side-by-side. Context is shared, handoffs are invisible, and your human agents become “copilots” rather than cleanup crews.
Seamless movement between voice, text, and other channels.
In a single support call, Quiq users can talk, text, and back again, so customers get the best, most seamless experience to solve their issue.
Know exactly what the AI Agent is doing and why.
Your AI Agent is trained with easy-to-read operating procedures that we call Process Guides. At any time, you can see step-by-step each decision the AI Agent made, and easily update your operating procedures if it strays.
Launch your AI Agent without the data hassle.
With Quiq, you don’t have to wait until your knowledge base and content are perfectly organized before using AI Agents. We use AI-powered data restructuring to transform your data for you, so you can generate value immediately.
But how do I avoid hallucinations?
Quiq offers a proprietary Verify Claim feature that cross-references AI responses against your grounded data before the message is ever sent, preventing the kind of PR nightmares that keep C-suite leaders up at night.
Insights that drive quality.
Conversation Analysts analyze every interaction—whether handled by AI, a human agent, or both. Move past rigid analytics and create custom prompts and metrics that align with your specific business objectives.
Sierra AI vs. Quiq
| Agentic AI Capabilities |  |
 |
|---|---|---|
AI Agents on Voice, Chat, Email, Text. |
 |
|
AI Agents on WhatsApp, Apple Business Messenger, Google RCS. |
|
Through Zapier/other integrations
|
Easily customize your AI Agent to represent your brand with operating procedures, guardrails, personality/brand training, and more. |
|
With help from forward-deployed engineers
|
Agent Workspace for human agents to work with customers when calls are escalated from AI Agents. |
|
 |
Channel switching – customers and agents can use voice, text, or any channel and can switch conversations between them without losing context (multi-modal). |
|
|
AI Assistants to support human agents by suggesting next best actions, providing responses, and sharing insights. |
Either integrated or works natively with Quiq’s agent workspace
|
Integrated into other system
|
AI Services that create agentic workflows using APIs to automate tasks across the whole enterprise stack. |
|
|
AI Conversation Analysts to evaluate quality for both AI and human agents (scorecards, CSAT, etc.). |
|
Only LLM chat about AI Agent data; templated reports;
No customization
|
Pick your own LLM to use whether it’s your own custom LLM or the latest LLMs. |
|
|
Agentic AI Capabilities
AI Agents on Voice, Chat, Email, Text.
AI Agents on WhatsApp, Apple Business Messenger, Google RCS.
Through Zapier/other integrations
Easily customize your AI Agent to represent your brand with operating procedures, guardrails, personality/brand training, and more.
With help from forward-deployed engineers
Agent Workspace for human agents to work with customers when calls are escalated from AI Agents.
Channel switching – customers and agents can use voice, text, or any channel and can switch conversations between them without losing context (multi-modal).
AI Assistants to support human agents by suggesting next best actions, providing responses, and sharing insights.
Either integrated or works natively with Quiq’s agent workspace
Integrated into other system
AI Services that create agentic workflows using APIs to automate tasks across the whole enterprise stack.
AI Conversation Analysts to evaluate quality for both AI and human agents (scorecards, CSAT, etc.).
Only LLM chat about AI Agent data; templated reports;
No customization
Pick your own LLM to use whether it’s your own custom LLM or the latest LLMs.
| Managing the AI Lifecycle | |
|
|---|---|---|
GET YOUR DATA AI-READY |
|
Content must be restructured manually
|
TRAIN THE AI AGENT |
|
|
SET GUARDRAILS |
|
Templated guardrails, not easy to customize
|
DRIVE YOUR OWN TESTING |
|
|
GET STEP-BY-STEP VISIBILITY |
|
Recently launched
|
LAUNCH & ANALYZE |
|
No scoring or CSAT ability
|
Managing the AI Lifecycle
GET YOUR DATA AI-READY
AI-powered data restructuring to get your product catalogs, knowledge bases, how-to manuals ready to train your AI Agent.
Content must be restructured manually
TRAIN THE AI AGENT
Easy-to-read process guides for the AI Agent to follow.
SET GUARDRAILS
Add guardrails and claim verification that double-check every AI Agent answer to ensure accuracy and keep the AI Agent on task.
Templated guardrails, not easy to customize
DRIVE YOUR OWN TESTING
Easily test the AI Agents reactions at scale: run 100s of simulations against common questions
GET STEP-BY-STEP VISIBILITY
Learn why the AI Agent did what it did; step-by-step visibility so you can fix it if it strayed.
Recently launched
LAUNCH & ANALYZE
Set up an AI Analysts to score your AI Agents, intuit CSAT scores, and make sure it’s doing its job.
No scoring or CSAT ability
Take control of your AI strategy today.
Don't leave your customer experience to chance. Partner with the platform that wrote the playbook on deploying AI Agents for the world's biggest brands.
Frequently Asked Questions (FAQs)
How does Quiq approach AI/LLM security?
Quiq uses a “Verify Claim” behavior that validates AI outputs against your trusted data sources to prevent hallucinations. Additionally, Quiq has a 10+ year track record of enterprise security and 99.999% uptime.
Can I use my existing LLMs with Quiq?
Yes. Quiq supports a “Bring Your Own Model” approach, allowing you to leverage your own investments in LLMs, or use our optimized out-of-the-box models.
Do I need to replace my current CRM to use Quiq?
No. Quiq integrates seamlessly with major CRMs like Salesforce, Oracle, and Zendesk. Compared to Sierra and other Sierra AI competitors, we also offer a native, unified desktop for human agents if you wish to consolidate your stack.
Is Quiq suitable for non-technical teams?
Absolutely. Unlike other Sierra AI alternatives, our AI Studio features a robust no-code editor that allows business analysts and CX managers to build, test, and deploy sophisticated AI agents without writing a single line of code. We also offer managed professional services if you want us to handle the build.