In-Person Event

14th Annual Strategic Customer Excellence Summit | Madrid

Date: March 19-20, 2025
Location: Madrid, Spain
Hotel Catalonia Gran Vía Madrid
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We’re excited to be part of the upcoming 14th Annual Strategic Customer Excellence Summit in Madrid from 19-20 March. Our session is at 10:10am on the topic of ‘The Non-Technical Reality of Preparing Enterprise Data for AI’

Join Chris Gillen, CEO of customer experience market research firm A Closer Look, will share the non-technical story of Ella: an AI Assistant he developed to support his huge network of independent contractors. While training Ella, Gillen faced countless data optimisation challenges, experienced moments of defeat, and learned valuable lessons along the way. He’ll reveal all to help you avoid the same pitfalls.
Gillen will also share the ROI benefits of implementing Ella, as well as his view on why enterprises can no longer delay AI adoption, even if it means working through decades of messy data.

Joining Gillen on stage will be Chris Humphris, our VP of EMEA at Quiq, who partnered with A Closer Look to make Ella a reality. Humphris will detail how Quiq’s purpose-built tools for cleaning and transforming data accelerated the AI adoption process and made it far less painful.

Attendees will leave with:
  • A realistic picture of what is and isn’t necessary when it comes to optimising data for AI;
  • An understanding of the types of challenges involved and how they can be solved;
  • A success story with quantifiable ROI to reference;
  • A clear picture of what they should expect from an AI partner;
  • A free white paper on preparing enterprise data for AI, including best practices and actionable insights, so they can kick off their AI projects with confidence.

Register now

Speakers

Chris Humphris
VP of EMEA
Quiq
Chris Gillen
CEO
A Closer Look

 

 

Other helpful info.

Come say hello at our booth.

Here is the programme agenda.

Our VP of EMEA, Chris Humphris will be at our booth both days. Registered and want to book a chat with Chris or another member of the Quiq team? Book a meeting.