How to Increase Survey Response Rates With Text Messaging
Text messaging enables better communication between consumers and eCommerce businesses. It connects with shoppers in ways they already know and love.
Texting is a preferred communication option in today’s fast-paced world. Its popularity means brands must engage with shoppers and encourage them to answer surveys. eCommerce companies should make interactions personal by including:
- The shopper’s name.
- What they bought.
- When the purchase happened.
Adding a time expectation — such as asking a shopper to complete the survey within the next week — increases the recipient’s chances of taking action immediately instead of waiting. Consumers appreciate getting accurate estimates of how long they’ll spend taking surveys, too.
Adding a direct link to the content within a text message is one smart way to get shoppers on board with giving their feedback. Another approach is to create surveys to take as little time as possible. Formatting a couple of questions so that people can respond by choosing “Yes” or “No” increases interest.