The hospitality industry is by nature a very personal, very human business. It’s exactly for this reason messaging helps hospitality transform the customer experience by giving service providers a way to connect and engage with guests in a way that is easy, convenient, and preferred.
Studies have shown that companies with an omni-channel program enjoy 24% greater annual returns in company revenue and a 55% decrease in the number of customer complaints. However, it is important to note that less than 1% of all organizations have deployed an omni-channel strategy.