Sales, service and marketing teams have a number of strategies available to reach new customers and engage more effectively. Phone calls and emails have served as important methods of communication between agents and customers over the last few decades. In today’s market, one of the most effective ways to provide technical support, send shipping notifications, and create sales alerts is to use outbound messaging.
Outbound messaging is a service-side feature in which a company representative contacts potential customers directly. The aim of an outbound marketing strategy is to keep consumers informed and provide more effective, individualized service. People who sign up to receive text messages can engage in high-quality conversations and stay up-to-date on their orders, all without having to pause their normal daily activities.
Of all the types of outbound messaging — email, cold calling, sending direct messages on social media — text message marketing offers the greatest benefits. Today, customers have smartphones nearby nearly every minute of the day. Even better, because people still view SMS as a safe and enjoyable communication channel, they are also more likely to engage and respond.
A strong outbound sales plan can help B2C companies increase sales and build customer loyalty. If you want to use outbound text message marketing as part of your sales strategy, it’s important to follow SMS marketing best practices. Try the following tips to craft a successful outbound sales plan.