Tailored Brands prides itself as a brand that provides a personal, convenient, one-of-a-kind shopping experience. When the company wanted to complement its compelling products, it added the text messaging channel to augment its already world-class service.
Q: What caused you to consider deploying a messaging solution for your brands?
A: As we look at how people communicate in general, the dominant channel is far and away text messaging. We all text before we call or email each other. So, we wanted to see if that would translate to consumers texting us, a business. We did not decide to add text messaging for call deflection, as we are focused on allowing our customers to communicate with us any way they want.