in-person

Strategic Customer Excellence Summit

Mar 19, 2025 - Mar 20, 2025

Overview:

The Non-Technical Reality of Preparing Enterprise Data for AI 

Not all AI tools are plug-and-play. The reality is that AI adoption requires a deep commitment to data optimisation to be successful—at least with today’s technology.

In this eye-opening session, Chris Gillen , CEO of customer experience market research firm A Closer Look , will share the non-technical story of Ella: an AI Assistant he developed to support his huge network of independent contractors. Joining Gillen on stage will be Chris Humphris , VP of EMEA at Quiq , who partnered with A Closer Look to make Ella a reality. Humphris will detail how Quiq’s purpose-built tools for cleaning and transforming data accelerated the AI adoption process and made it far less painful.