About Marciela Ross

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So far Marciela Ross has created 162 blog entries.

Counterintuitive Commerce – Why Premium Support Experiences are the Future of eCommerce

Counterintuitive commerce is the practice of driving incremental revenue through initiatives and tactics traditionally associated with customer care and experience rather than sales and commerce. Read on to learn more.

8 Tips to Improve Customer Retention

Customer retention can be one of the hardest things for companies to do. There are many reasons why companies lose customers, but the fact remains that most companies aren't doing much to retain their customers. In this blog we will look at the importance of customer retention and why every company needs to start focusing on this important issue.

How To Choose The Right Digital Customer Service Channel For Your Business

While the increased demand for customer support has produced many business challenges, it also has presented an opportunity for brands to better connect with customers, provide better experiences, and foster stronger relationships through the channels that they prefer — messaging apps.

5 Ways Mobile Shopping Is Transforming Customer Service

These days, the vast majority of consumers have their mobile phones on-hand for every activity — particularly when it comes to online shopping. In fact, it has been projected that purchases on mobile devices will make up the majority of ecommerce sales by the end of 2021.  As a result, mobile shoppers are always looking for easy, convenient, and [...]

How To Encourage More Customers To Use your Live Chat Service

Offering more communication options means more customers can contact support using the channel they prefer. So, it's crucial to help customers see that chat is an option and encourage them to try it. Following some of our real-time chat best practices ensures a company's live messaging feature offers a delightful, engaging experience.

How Instant Messaging Is Changing the Way Companies Conduct Business

Instant messaging represents an evolution in communication methods between individuals and the businesses they shop with. Embracing SMS and third party messaging apps is crucial for businesses to remain competitive and provide the customer experiences that today’s shoppers prefer.

Proactive Web Actions – Engaging Customers with Contextual & Personalized Chat

Proactive Web Actions are personalized chat engagements that help customers based on where they are in their shopping journey and what they are trying to achieve…

5 Effective Strategies to Improve eCommerce Customer Service

Marketing and sales alone aren't enough for eCommerce businesses to remain competitive, maintain a substantial market share, and grow their brand reputation. They need to go above and beyond to implement outstanding customer service strategies, before and after closing the sale.

Instagram’s New Messenger API – What It Is And How Your Business Can Use It

During their annual F8 Refresh conference, Facebook announced the Messenger API for Instagram has exited beta and is now available to all businesses looking to forge deeper relationships with their customers through scalable, 1:1 conversations.